✓ Check Out Our Events
LeadsCon New York
August 25 & 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 23 & 24, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
How To Evaluate Lead Quality With Predictive Analytics
By wpickett
What are predictive analytics. What can they do for your marketing department and when should you consider a predictive analytics software solution. We excerpted this article from the highlights of an interview with Mick Hollison. During the interview, Trent and Mick discussed predictive analytics and how it works in marketing. Are you ready to learn […] Read more… 
How Services are Sold Today: Online Optimization
By Josh Friend
There’s no argument the internet, tablet devices and smartphones have changed, and will continue to change, the way consumers buy goods and services. During the 2013 holiday shopping season, US retailers experienced half the foot traffic they did just 3 years ago according to ShopperTrak. This trend is not reflective of a decrease in overall holiday […] Read more… 

eConfused? How Marketers Can Leverage Freelancing Sites
By Matt Perl
There are millions of articles out there on how to use freelancing websites like Elance, Fiverr and others to help sell your goods and services. The articles detail how a freelancer can offer his or her services online and set a bid price for the work they promise to do. We’ve seen this model executed […] Read more… 

Students Who Went to a Now-Defunct For-Profit College Made an Unprecedented Move to Get Their Money Back
By wpickett
The 16,000 students at Corinthian College, the massive for-profit college system that shut down halfway through the semester and has since filed for bankruptcy protection, aren't going away quietly. "To our knowledge it's the first time there has been a student committee set up for an educational institution that went bankrupt," Anne Richardson, associate director […] Read more… 

Cutting the Cord: Reach Millennials with Mobile
By Cat Vaughn
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials is a challenge for numerous […] Read more… 
LeadsCon Marketplace
Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Bringing Customers Full Circle
By ALLPRO Direct Marketing
Real Mail is the Real Deal Read more… 

Personalization via email is effective, but 40% of consumers buy more from retailers who personalize across all channels, including print.
By ALLPRO Direct Marketing
Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Big Brand Presence At LeadsCon New York Continues To Grow Each Week!
Our impressive lineup of the most succesful brands is continuing to grow with each passing day! We're excited to highlight just a few of the names that you will be able to meet with and learn from in New York in August:

Hubspot Jack Conway Real Estate
Pacific Union Financial Quicken Loans
Google Hometown Quotes
OGIO CataBoom

Featured Session Spotlight
CPL or CPM: What’s Best for Your Email Marketing Budget?

For many advertisers, the decision isn’t easy when it comes to acquisition email campaigns: Should you run CPL or CPM? A cocktail of both maybe? In this session, senior email acquisition marketing executives will discuss the pros and cons of CPL and CPM email campaigns from a customer acquisition standpoint as it relates to marketers’ email budgets. We’ll provide examples across different advertiser verticals of what works and what doesn’t when running CPL and CPM campaigns. Get best practices and tips on how to maximize customer acquisition opportunities no matter which email offer type you run.

Key Takeaways:
• Analyze and examine the pros and cons of running CPL and CPM email campaigns for lead-gen advertisers 
• Learn how to optimize an email acquisition budget for both CPL and CPM email campaigns
• Discover best practices and tips from senior email acquisition marketing

Register Today & Join Your Colleagues And Peers In NYC!

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