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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
5 Ways Onsite Retargeting Can Supercharge Your A/B Testing Efforts
By wpickett
A/B testing is without doubt the poster-boy of conversion optimization methods. And if you are a regular reader of this blog, you are probably investing a lot of resources into your A/B tests. Thanks to these efforts, a decent percent of your visitors might convert, but chances are that you are missing an even greater […] Read more… 
TCPA Rulings Expected to Have Substantial Impact on Financial Services Industry
By wpickett
FCC Chairman Tom Wheeler's TCPA "Fact Sheet" on forthcoming declaratory rulings issues should scare the heck out of any business using any telephone to reach potential, current or former customers. I believe the rulings will have a substantial impact on customer operations in the financial services industry. Read More at InsideARM Read more… 

How to Develop a Content Marketing Plan for Lead Gen
By wpickett
By now you've heard the stats: Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot); Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). But how do you develop a content marketing plan that helps you generate leads. Read More at Smartbugmedia Read more… 

How to Generate a Lead, Like, and Share on Facebook
By Sean McCormick
For the past 18 months, React2Media has been generating, on average, 23% more FREE leads for our clients using the power of Facebook! 23% more leads, FOR FREE! This isn’t an article about unleashing the mystical powers of cost-per-click advertising. Rather, it's about using what we know to be true about Facebook–the #2 most-visited website […] Read more… 

7 Steps To Building Your First Lead Nurturing Campaign
By wpickett
So, you're ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing. For those who aren't sure what you can get out of a lead nurturing campaign, let's explore all the need-to-know's of this extremely powerful marketing channel. What Is Lead Nurturing? Read More at Business […] Read more… 
 
LeadsCon Marketplace
Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 
 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Bringing Customers Full Circle
By ALLPRO Direct Marketing
Test Read more… 

Personalization via email is effective, but 40% of consumers buy more from retailers who personalize across all channels, including print.
By ALLPRO Direct Marketing
Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Path2Conversion Startup Shoot-Out And Tech Showcase - Call For Submissions

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Path2Conversion Summit will feature a Digital Marketing Tech Startup Shoot Out and Tech Showcase Pavilion to profile up to 20 innovative, next generation marketing technology companies. Be among the first to see the technology that will drive digital marketing innovation in the future!

Participating Startups Will Have The Opportunity To:
• Share their vision with brands, agencies, VCs and technology experts
• Vie for the coveted Path2Conversion Startup Award and a $2500 winner-take-all prize!
• Exhibit/demo their offerings to Path2Conversion attendees

Click Here To Submit For Participation (Deadline June 26th)

Register Today & Join Your Colleagues And Peers In NYC!

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