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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Millennials Prefer Apps to Ads
By wpickett
Those interested in reaching millennials need to realize that the key to mobile marketing isn’t about ads, no matter how snazzy they may be. It’s about apps. Wondering why millennials matter in the first place. According to a study by Oracle, 85 percent of people ages 18 to 34 fit the “Millennial” label, and currently […] Read more… 
Spotlight on Vendor Management: Mortgage Industry Continues To Bear Brunt of CFPB Regulatory Burdens
By wpickett
Mortgage industry players have had to adapt quickly in recent years to the evolving regulatory environment, and the latest scramble for mortgage lenders includes the various downstream effects of pending rule changes set to take effect on August 1, 2015, related to disclosures required under the implementing regulations of the Truth-in-Lending Act ("TILA") and the […] Read more… 

How Lead Gen Companies Can Manage the Threat of Cyber Attacks
By Brad Seiler
When you think of cyber attacks, what do you imagine? Let me guess, a 20-something super-hacker disarming the alarms in your favorite heist movie? While that may be a fun and safe image, hacking and cyber attacks are actually a significant threat to businesses of all sizes. You’re likely thinking, “Yeah, but it’ll never happen […] Read more… 

Why Social Media Insights Are a Gold Mine for Inbound Marketers
By wpickett
Inbound marketing isn’t new anymore. They’re writing articles, creating videos and sharing all kinds of content across the Web. Educating customers with relevant information is the goal of any inbound strategy, but the challenge is figuring out how to create a continuous stream of content that’s actually interesting to a target audience. To be successful, […] Read more… 

How to Write a Successful Marketing Email
By Tatyana Levin
A good marketing email is a work of art. It is a delicate balance between entertainment and salesmanship. You’ve got to entice your audience without appearing too eager. Fortunately, for those who are not artistically inclined, there’s a formula that you can follow to help your emails be the best that they could be. If […] Read more… 
 
LeadsCon Marketplace
Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 
 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Bringing Customers Full Circle
By ALLPRO Direct Marketing
Test Read more… 

Personalization via email is effective, but 40% of consumers buy more from retailers who personalize across all channels, including print.
By ALLPRO Direct Marketing
Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Final Week To Secure Your Early Bird Savings For LeadsCon New York
Just a reminder that Early Bird Pricing Expires A Week From Today. Take advantage of the lowest possible rate and save yourself hundreds! 

Announcing Even More Powerful Names That Will Be Joining Us In NYC!

  • JT Benton, Senior VP Sales and Marketing, LeadQual
  • Bas Offers, COO and Co-Founder, ReviMedia
  • Matt Curtis, Director of Business Development, Defender Direct
  • Ben Chaib, Vice President Admissions and Marketing, The Los Angeles Film School and The Los Angeles Recording School
  • Stacy Durand, CEO, Media Design Group
  • Dave Hendricks, President, LiveIntent
  • Jordan Finger, Head of Digital Marketing, Media, and Customer Acquisition, ALOHA.com
  • Bob Frady, VP of Monetization, Zeeto Media
  • Bill Daniel, President and CEO, All Web Leads
  • Adam Wild, Director of Marketing, VelaPoint Insurance

Register Today - Early Bird Pricing Expires Next Friday!

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