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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
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March 15 - 17, 2016
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LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Push Notification Opt In Doubles Average Mobile App Retention Rate
By wpickett
Kahuna, one of the top leaders in mobile marketing automation, released a report today that analyzed app opt in and retention rates. This report also detailed the effects of automation, or lack thereof. The research includes data collected from over 39 million mobile users. This annual report influences mobile marketing and automation trends, and the […] Read more… 
5 Stats that Will Convince You to Make Social Advertising a Huge Line Item in Next Year’s Budget
By Sanaz Limouee
It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask my sales team – the concept of advertising on […] Read more… 

Lessons from FTC Enforcement Actions
By wpickett
The FTC released a guide for businesses based on lessons learned from the more than 50 reported FTC enforcement actions. This new guide, “Start With Security: A Guide For Business” outlines a general “standard of care” for keeping sensitive data secure. A foundational principle is that no one can steal information you don’t have, so don’t […] Read more… 

3 Incredibly Simple Hacks for Your Inbound Lead Generation Strategy
By wpickett
Inbound marketing has become exceptionally popular, and for good reason. With so many companies embracing the power of inbound, standing out from the crowd has become a real challenge. Your inbound marketing can still deliver the same value it always has, and more. Extracting that value will simply require some updates to your inbound lead […] Read more… 

Ten Social Media Trends that Will Shape Marketing over the Next Decade
By wpickett
To remain relevant, marketers must embrace their inner digital geek and look beyond their geographical borders It's 2015 and brands have figured out how to best use social media for business. Marketers must update their strategies for social media, because over the next 10 years it will be: … Read More at The Guardian Read more… 
LeadsCon Marketplace
By ALLPRO Direct Marketing
            Increase sales and boost response rates!                FREE LEAD REPORT        Read more… 

Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Boost Your Mailing Results!
By ALLPRO Direct Marketing
                                                                        ​      ... Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Featured LeadsCon New York Speaker:
View this personal video from Arnie Kuenn, CEO, Vertical Measures (8 Steps to Creating Content Your Market Will Find & Love) for a better understanding of what to expect from his session.


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