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March 5-7, 2018
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August 21-23, 2017
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Unveiling The First-Ever $25,000 Startup
Innovation Spotlight at LeadsCon

In partnership with LendingTree, the Startup Innovation Spotlight will take place at LeadsCon’s Connect to Convert next month recognizing the most innovative fintech startups across the consumer lead generation, call center and customer experience sectors. Startups around the world can apply today for a chance to receive industry wide exposure, bragging rights and $25,000 in cash. Finalists will be announced live on stage in front of thousands of industry leaders at LeadsCon's Connect to Convert. Click here to start your entry.

LeadsCon's Connect to Convert: August 21-23

Learn the latest trends and strategies to power your leads funnel. Attendance numbers are stronger than ever. A reformatted program will help redesign how you connect with and convert your customers. Sign up before July 28th to save $100.

Already registered? Lock in your room at our host hotel at our special group rate of just $295/per night only available until July 20th.

Join Thousands Of Leading Performance Marketers - Secure My Seat   
Industry Wire
Facebook will Test Messenger Ads Worldwide
Messenger product lead Stan Chudnovsky tells VentureBeat that it's a simple matter of income: advertising is "how we're going to be making money right now." There are "other business models" under consideration, he says, but they all tie into ads.Read…Read More »

The Most Exciting Advances in Customer Acquisition
by John Egan.  No longer is customer acquisition just about sifting through and qualifying leads generated online. The digital era has brought—and continues to bring—radical and exciting changes to customer acquisition.Evident in the customer acquisition sessions at LeadsCon's Connect to…Read More »

Q&A: Avnet's B2B Journey to Reach Millennials
Our Take:Electronic components distributor Avnet recently went through a major rebranding to engage new prospects and customers, including Millennials. Next month, at B2B LeadsCon’s Connect to Convert, CMO Kevin Sellers will share how the Fortune 500 is positioning itself as a resource for entrepreneurs,…Read More »
LeadsCon Marketplace
How Millennials Are Changing the Shopping Landscape [Infographic]
What have Millennials been up to lately? Brands are eager to know, and agency Internet Marketing Inc. has released an infographic that helps companies keep up with Millennial trends. First, who are the roughly 80 million Millennials in the US?…Read More »

CPI is Out. ROI is In.
For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique…Read More »
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How to Do Lead Management that Improves Conversion
In this post, I'm going to focus on how to do lead management that increases sales conversion. Here's why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers…Read More »
LeadsCouncil
Missed Last Month’s LeadsCouncil’s Demo Day Presentation? Watch Now.

Sparkroom performance marketing technology is an award-winning lead management and performance data analytics platform utilized by top brands in higher education. Ideal for marketers focused on driving results through online channels, Sparkroom technology helps marketing teams identify the best performing sources to optimize media spend while striving to achieve the lowest cost per acquisition.  Click here to watch the webinar.

LeadsCouncil Responds to Latest FTC Lead Generation Ruling

Last week, LeadsCouncil published this press release addressing one of the FTC’s latest ruling. LeadsCouncil supports the FTC’s actions to protect consumers’ data from this “bait-and-switch” style of tactic.  Our Standards and Guidelines expressly forbid such practices and holds its members accountable to a higher standard, as they encounter consumers in the marketplace.  Read the press release here.

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