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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Social Media Advertising: Driving Quality and Quantity through Direct Response–Michael Foster
By aiwpadmin
Social media advertising is hot. With Facebook, Twitter, Pinterest, Instagram and even sector-specific social networks such as Houzz, now is the time for marketers to use social media to boost sales. The problem is everyone knows this and everyone is doing it, so how do you get an edge? Looking for Quality and Quantity For most […] Read more… 
3 Secrets to Branded Mobile App Engagement
By wpickett
People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Google has reported that smartphone users have an average of 33 apps installed at any given time, though they typically only use 12 of […] Read more… 

ion Interactive Leads Marriage of Creative and Programmatic–Michael Foster
By aiwpadmin
At this year’s LeadsCon, one topic keeps bubbling to the surface: programmatic advertising. So much data is available from both third parties and first parties, as well as proprietary data that brands are quietly sitting on and a million different solutions to make that data work for users. There’s a sense that marketing is becoming […] Read more… 

Leading Consumers Down the Rabbit Hole to Convert a Sale–Shahnaz Mahmud
By aiwpadmin
How do you get potential customers to travel down the rabbit hole leading to conversion? This remains a top-of-mind question for marketers as the digital media marketing landscape continues to evolve. Best practices leading consumers on the path to conversion will be a major topic of discussion at this year’s upcoming LeadsCon New York conference […] Read more… 

Here’s the One Content Category You Shouldn’t Ignore–John Egan
By aiwpadmin
Whether you’re a wannabe or a wizard when it comes to content creation, it always helps to know your peers’ challenges and successes. A recent survey by demand generation company Ascend2 of 290 marketing, sales and business professionals around the world offers some insights. One of the survey takeaways: Articles and case studies might constitute […] Read more… 
LeadsCon Marketplace
6 Cool Guerrilla Marketing Ideas to Beat the Heat this Summer
By Admin Demo Company
Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique. This non-traditional method allows you to stand out from the advertising clutter by leaving a... Read more… 

By ALLPRO Direct Marketing
            Increase sales and boost response rates!                FREE LEAD REPORT        Read more… 

Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Final Week To Lock In Your Savings For LeadsCon New York
Just a reminder that Current Pricing Expires A Week From Today. Take advantage of the lowest possible rate and save yourself hundreds! Rates will increase by $100 to $895, so register now to secure our current discount rate.

Just Days Remain To Book In The LeadsCon Hotel Block
A discounted rate of $273 has been secured for LeadsCon NY attendees. You must make your hotel reservation online or you can call the hotel directly 212-586-7000 and mention LeadsCon to secure your discounted rate. The deadline to book your hotel room at the discounted rate is this coming Wednesday, July 22, 2015.

Insellerate Sponsored Workshop
Optimizing Lead Opportunities -- Time Truly IS Money
Room: Sutton Parlor Center, Tues., Aug. 25, 2:50 – 3:30pm

Companies spend significant resources, including time and money, to generate leads, both online and offline. Because of the immediacy and breadth of information available online 24/7, consumers’ decision making process is changing. And more are using their computer or smartphone to research and purchase not only products but also services such as home loans and insurance. The key to optimizing opportunity is to communicate with the lead when he or she is ACTIVELY in the decision making process. In this session, you will find out how to be the first to respond to a sales inquiry, communicate when and how the lead prefers and never leave a lead behind for a competitor to close.

Speaker: Josh Friend, President, Insellerate


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