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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
3 Incredibly Simple Hacks for Your Inbound Lead Generation Strategy
By wpickett
Inbound marketing has become exceptionally popular, and for good reason. With so many companies embracing the power of inbound, standing out from the crowd has become a real challenge. Your inbound marketing can still deliver the same value it always has, and more. Extracting that value will simply require some updates to your inbound lead […] Read more… 
Ten Social Media Trends that Will Shape Marketing over the Next Decade
By wpickett
To remain relevant, marketers must embrace their inner digital geek and look beyond their geographical borders It's 2015 and brands have figured out how to best use social media for business. Marketers must update their strategies for social media, because over the next 10 years it will be: … Read More at The Guardian Read more… 

3 Tips to Align Your Marketing With Students Most Likely To Succeed At Your School
By Frank Healy
With so many ways to reach students, institutions are striving to stay competitive while still meeting enrollment goals. Managing your school’s marketing mix using data-driven methods can help target, recruit and retain students more efficiently. Here are three tips to align your marketing strategies with students most likely to succeed at your school. 1. Prioritize […] Read more… 

Call Agent Best Practices: How to Optimize Lead Gen & Get the Sale
By Hanna Smolan
Welcome back to Ytel’s Lead Generation Series! Thanks for following along with us. One of the most important qualities a contact center sales agent can offer is a high level of customer service. According to the IBISWorld Report (2014), the industry’s second largest source of revenue (26.1%) is providing customer service support for its clients. […] Read more… 

Increased Demand for U.S. Based Call Center Services is Creating Small…
By wpickett
Arise Virtual Solutions Inc., the leader in crowdsourced, work-from-home solutions, is leveraging its unique infrastructure, and support service, to open the door to entrepreneurs who want to run their own virtual call centers. After years of outsourcing call center work offshore, companies have begun to homeshore these opportunities due to customer dissatisfaction with their interactions […] Read more… 
 
LeadsCon Marketplace
Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 
 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Boost Your Mailing Results!
By ALLPRO Direct Marketing
As a marketer, you may be familiar with the classic campaign cycle for print and multi-channel marketing campaigns: planning, execution, measurement and analysis, Let’s look at each stage Read more… 

Personalization via email is effective, but 40% of consumers buy more from retailers who personalize across all channels, including print.
By ALLPRO Direct Marketing
Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Path2Conversion Conference Program Released!

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We're pleased to announce that the Path2Conversion Summit Conference Program has officially been released. This special pre-conference event is something that you won't want to miss and sessions will provide attendees with insights into new strategies and technologies for driving site traffic and conversions.

View the Path2Conversion Full Conference Program.

Register to join us for a full day of engaging insight, best practices, case studies and a look at where technology is taking digital marketers and consumers.

Register Today & Stay Ahead
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