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Event Highlights

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Industry Wire
Infographic: 2016 Enrollment Trends that Higher Ed Marketers Should Know
Decisions are made on data. Marketing campaigns are created around associated data insights. And for higher ed marketers, enrollment data is mission-critical information. It answers many of the key “w” questions — who, what, when, where — around how students…Read More »

Study: Half of Consumers Dissatisfied with Mobile Experience
By John Egan. Attention, mobile marketers: A lot of your consumers are unhappy with the mobile experience. A new study by LogMeIn, a provider of customer engagement software, and Vanson Bourne, a research company, found that only 52 percent of…Read More »

Getting into the Power of Email with Yancy Naughton at Path2Conversion
By Kieran Kern. As the most productive and scalable source of traffic in the performance marketing industry, a successful email campaign is not about volume but should focus on value. How does one’s practice evolve to get your marketing message…Read More »
LeadsCon Marketplace
Amendments to TSR and Adjustments to Civil Monetary Penalty Amounts
Late last year, the Federal Trade Commission approved new telemarketing rules designed, in part, to prevent fraud in the financial marketplace via the prohibition of a handful of “suspect” payment methods: remotely created checks, remotely created payment orders, cash-to-cash transfers…Read More »

Email Marketing is Far From Dead
By Michael Foster. Some marketers will tell you email marketing is dead. In an age of Facebook, Twitter, Snapchat and WhatsApp, people just don’t use email that much anymore, and since the eyeballs are gone, email doesn’t work like it…Read More »
Social Media Advertising: Full-Funnel Throttle @ Path2Conversion this August
By Shahnaz Mahmud. Harnessing social media as a powerful marketing and advertising platform can be achieved by employing a full-funnel marketing strategy. Have you asked yourself lately if your business focuses on this? Moreover, if you do, are your efforts…Read More »

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Facebook Takes on Google and Wins: Tuesday, July 19, 5:00PM - 6:00PM EST RSVP To Reserve Your Spot
Facebook has been called “unstoppable” when it comes to generating advertising revenue. With their recent introduction of Facebook Lead ads, the platform has successfully transitioned from an awareness engine to a lead generation machine. During this webinar, we’ll first take a look at Facebook’s impressive growth to discover how they became the leader in display advertising. Then we’ll do a deep review of Facebook Lead Ads, including why they are so effective at generating inquiries that convert, and provide tips for building a successful campaign.

About LeadsCouncil: LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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