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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Eight Elements of a Highly Converting Lead Generation Website
By Alex Harris
Your website can be a very powerful lead generation tool. But not all sites are created equal. The best are, of course, those that are able to fulfil their purpose and convert visitors into actual customers. Needless to say, creating a highly converting website is not as easy as it sounds. You don’t just take […] Read more… 
5 Reasons Your Leads Aren’t Converting
By Frank Healy
In the ever-changing industry of lead generation, marketers are continuously searching for new ways to establish processes that produce quality inquiries. As a leader in the higher education industry, Higher Ed Growth has first-hand knowledge of the challenges marketing partners encounter with their inquiry generation goals. When it comes to engaging and converting leads, many […] Read more… 

Neuromarketing: The Science Behind Why Consumers Buy–Michael McEnaney
By aiwpadmin
Finding out what consumers buy every day, both online and in the real world, has been fairly easy for marketers lately. However, what they’ve really been after, for many years now, is finding out why they buy. Thus, the field of neuromarketing was born and is now beginning to take flight. The field uses the tools […] Read more… 

How to Develop the PERFECT Script for Telesales & How It Will Change Lead Gen for Your Agents
By Hanna Smolan
Yes, we’re serious! You can develop a perfect outbound telemarketing script – after all, it’s your manuscript for success. Regardless of your market or the product you’re selling, the sales script should transform your prospects into customers more often than not. In this post, you will learn what you need to do to set your […] Read more… 

FTC Announces Workshop to Examine Online Lead Generation
By Richard Newman
The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation in various industries, including consumer lending and education. The workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” will gather a variety of stakeholders, including industry representatives, consumer advocates, and government regulators, […] Read more… 
LeadsCon Marketplace
Reach Thousands of Leads Every Day with EDDM from the USPS.
By ALLPRO Direct Marketing
Reach Thousands of Leads Every Day with EDDM From the US Post office!                                            Read more… 

6 Cool Guerrilla Marketing Ideas to Beat the Heat this Summer
By Admin Demo Company
Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique. This non-traditional method allows you to stand out from the advertising clutter by leaving a... Read more… 

By ALLPRO Direct Marketing
            Increase sales and boost response rates!                FREE LEAD REPORT        Read more… 

Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

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MAJOR ANNOUNCEMENT - Matt Idema, DIrector of Monetization & Project Management at Facebook Will Be Speaking At LeadsCon NY!

MattIdema_Headshot[1] More on Matt: Matt runs Facebook's global advertising business, responsible for identifying new market opportunities, influencing ad strategy and leading go to market programs. Prior to joining Facebook, Matt held several senior leadership positions at Yahoo, serving as vice president of the company’s local businesses. Prior to Yahoo, he was Vice President of Business Development at Yodlee, where he was the company’s first employee and a member of its executive team. Matt  began his career as a strategy consultant with Accenture. He holds a degree in engineering from the University of Michigan and a master’s in business administration from the Wharton School at the University of Pennsylvania. Stay tuned for more details on Matt's session at LeadsCon!

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