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Event Highlights
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Industry Wire
How Can We Overcome the Weaknesses of Advertising Attribution?
by John Egan   When it comes to advertising ROI attribution in customer acquisition, there’s a mismatch between online and offline tracking. That’s just one of the takeaways from a recent study that brand and media metrics consulting firm Sequent Partners conducted…Read More »

Ads In Disguise? The FTC Guidelines For Disclosing Sponsored Influencer Posts
The fact that advertisement in print and online must be clearly labeled is yesterday's news. But due to the ongoing rise of influencer marketing and the not always so obvious lines between the expression of opinion and paid advertising, new…Read More »

Improving Engagement at B2B Live Events
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead. "It all starts with getting everyone to agree on goals and objectives. It's okay to have…Read More »
LeadsCon Marketplace
Are All Lead Generation Companies the Same?
If you're looking to hire a lead generation company, you might be wondering what really makes different lead generation companies unique. After all, most of these firms make similar promises and have similar service offerings; they might all claim to…Read More »

The State of Customer Acquisition for SaaS Businesses [Infographic]
McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not…Read More »
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Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge. Established companies are more likely to have a handle on which accounts make the most sense to target for ABM,…Read More »
LeadsCouncil
2017 Insurance Benchmarking Report by AWL

This Annual Insurance Benchmarking report was initiated with the intent to inform industry participants on current key metrics, opinions, and sentiments of insurance lead buyers across the country.  The report surveyed 252 insurance professionals from all different corporation sizes and positions. Download your report today!

  • In this report, we will look at 5 main categories:
    • Head-Office Characteristics
    • Insurance Agent Characteristics
    • Lead / Marketing Strategy Consumption and Spend
    • Lead / Marketing Strategy Effectiveness and Value
    • Lead Management
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