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LeadsCon Las Vegas
March 5-7, 2018
The Paris
Connect to Convert
August 21-23, 2017
The New York Hilton
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Event Highlights
A Rapidly Growing Exhibitor List & A Powerful Keynote
Speaker At LeadsCon's Connect to Convert Next Month

Check Out Our Exhibitor List For LeadsCon’s Connect to Convert
Our list of technology and solutions providers continues to grow by the week. We look forward to seeing everyone next month (August 21-23, The New York Hilton Midtown) for 3 days of networking with new contacts and discovering different resources to grow your business and address your challenges!

Tell Stories & Take Risks: Advice from Connect to Convert Keynote Tim Washer
Here’s an exclusive interview with Keynote Tim Washer, Content Producer for IBM, Cisco, FedEx & Comedy Writer + Host. SNL, Conan O’Brien (Unleash The Power Of Storytelling: Build Trust, Win Hearts, Change Minds) for a better understanding of what to expect from his powerful opening address at LeadsCon’s Connect to Convert next month.

And don’t forget to also lock in your room at our host hotel, the New York Hilton, at exclusive Connect to Convert attendee rates. Limited rooms are available so we encourage you to act fast.

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Industry Wire
Five Powerful Lead Generation Ideas for Small Businesses
There are some amazing things you can do with marketing automation. Segmentation; further segmentation; A/B testing; trigger-based emails; drip-feed campaigns. Once you’ve captured those leads – those all-important names and email addresses – even the most casual of prospects can…Read More »

Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting
And with that, the social networks will all be moving in line, adding new tools and options to secure ad dollars as part of the push. Facebook’s moving quickly on this, announcing new enhancements to their retargeting, ‘Dynamic Product Ads’.…Read More »

Do Your Users Trust You? Your Mobile Marketing Depends On It
Apologies for this because it may sound a bit buzzword-y up front, but the entire mobile marketing ecosystem runs on user trust. You probably knew that, but let's explore a little bit further. Here's a good place to start: individuals…Read More »
LeadsCon Marketplace
How to Define Your Content Marketing Customer Acquisition Cost
Why it’s important to determine your content marketing customer acquisition cost and a detailed guide on how to find yours. Content marketing is a long-term investment in your business growth, but that doesn’t mean you shouldn’t be tracking the results…Read More »

LendingTree & LeadsCon Unveil First-Ever $25,000 Startup Innovation Spotlight
Lead industry’s first-of-its-kind initiative to shine a “startup spotlight” on emerging talent in financial technology at LeadsCon’s Connect to Convert conference and expoNorwalk, CT, June 29, 2017 –  LendingTree®, the nation's leading online loan marketplace, and Access Intelligence, a leading…Read More »
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Successful Brand Building: Marketing's Four P's Revisited
Creating a strong brand and delivering on your brand promise will help you build a loyal customer base.Read More at ForbesRead More »
LeadsCouncil
Missed Last Month’s LeadsCouncil’s Demo Day Presentation? Watch Now.

Sparkroom performance marketing technology is an award-winning lead management and performance data analytics platform utilized by top brands in higher education. Ideal for marketers focused on driving results through online channels, Sparkroom technology helps marketing teams identify the best performing sources to optimize media spend while striving to achieve the lowest cost per acquisition.  Click here to watch the webinar.

LeadsCouncil Responds to Latest FTC Lead Generation Ruling

Earlier this week, LeadsCouncil published this press release addressing one of the FTC’s latest ruling. LeadsCouncil supports the FTC’s actions to protect consumers’ data from this “bait-and-switch” style of tactic.  Our Standards and Guidelines expressly forbid such practices and holds its members accountable to a higher standard, as they encounter consumers in the marketplace.  Read the press release here.

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