✓ Check Out Our Events
LeadsCon New York
August 14 & 15, 2014
The Marriott Marquis
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace
Sparkroom Marketing Services Announces 25% Growth in School Partner Roster
By Sparkroom
"Though many agencies in our industry utilize ‘black box’ approaches to hide campaign details, we made a strategic decision to take the opposite approach. We provide real-time access to every campaign data point to every partner school—including vendor names, media cost and performance results."... Read more… 

Sparkroom July 2014 Newsletter
By Sparkroom
In This Issue: - The Mobile Mindset - News From Our Sister Companies - Optimization 101 - Higher Ed Roundup... Read more… 

Sparkroom Mobile Marketing Best Practices
By Sparkroom
Mobile marketing is not a channel. It's not a tactic. It's a mindset... Read more… 

178% sales gain - how prioritization can help you close more deals
By Velocify
Chances are your salespeople are switching between a zillion tasks each day as they strive to keep up with the pace of business. The daily cyclone of sorting through leads making calls scheduling tasks, and other stuff can take a... Read more… 

Winning Contact Strategies of High Performing Sales Teams
By Velocify
  Discover how high-performing inside sales teams are boosting revenue through winning, proven-to-convert contact strategies. This new Velocify study, “The Ultimate Contact Strategy: How to Best Use Phone and Email for Contact and Conversion Success,” analyzes the contact practices of more than 400... Read more… 

CFPB and FTC Target Foreclosure Relief Companies That Charge Consumers Advance Fees
By Richard Newman
In collaboration with state AG offices and the Federal Trade Commission, the Consumer Financial Protection Bureau continues to ramp up its investigations and enforcement actions as part of the new “Operation Mis-Modification.” The CFPB, the Federal Trade Commission and fifteen states announced a sweep of lawsuits against what they characterize as “foreclosure relief scammers.”  The […] Read more… 

Crush Ads Plans to ‘Crush It’ in the Performance Marketing Space
By Shahnaz Mahmud
“Crush it!” The urban slang may find meaning for Crush Ads, the performance-based marketing division of BMI Elite. Why? Well, it seems that the firm aims to “knock it out of the park” for its advertising clients. Crush Ads is very discerning, as it’s an apply-to-run only network, which means random affiliates can’t just pick […] Read more… 

3 Ways to Boost Your Customer Acquisition Strategies
By Lauren Alexander
Every company wants to find more customers. However, scaling your customer base is no easy task. The average person living in a city sees over 5,000 ad messages a day.¹ Now more than ever it is essential for companies to create the most compelling, attention-grabbing, and inspiring ads possible in order to compete. Using psychology, […] Read more… 

Why it Makes Sense to Encourage your Lead Clients to try the Competition – 4 Key Metrics to Measure
By Michael Orefice
On the surface of it, why would any business encourage their expensive and hard fought clients to test the competition’s products and services.  Why would a business encourage their clients to potentially leave?  Why would a business owner put their company under a microscope and be compared to their competition?  The simple answer is that […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Afternoon Keynote: The Converged Media Imperative: How Brnads Must Combine Paid, Owned & Earned Media with Rebecca Lieb, Altimeter Group

Thursday, August 15, 1:30 – 2:15pm

Advertising and media are converging, and the results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners, must converge their media efforts by combining social, corporate content, and advertising reach—or risk not connecting with the fleeting customer. Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels. While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than let campaigns be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter. Altimeter Group's Rebecca Lieb will present original research that explores this new media landscape, and provides a success checklist and actionable recommendations for converged media deployment. View the Full Conference Program.


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