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March 20 - 22, 2017
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Event Highlights

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Industry Wire
In Mobile Marketing, Thinking Small Will Pay Off Big
In September 2014, Apple Pay launched as a “revolutionary” way to pay for purchases. It carried the promise of allowing us to ditch those pesky wallets cramping our skinny jeans and, well, make it easier for us to buy more…Read More »

72 Keys to the Perfect Lead Nurturing Email
"Lead nurturing" is typically defined as a series of emails sent to a person over time. Often in the marketing world, lead nurturing is created for someone who downloads a piece of content on your website, but it can also…Read More »

Align with Sales for Account Based Marketing Success - Chief Marketer
Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why. "When sales and marketing are aligned, the business case is a no brainer," says Lauren…Read More »
LeadsCon Marketplace
Ubiquity University Seeks New Ground in For-Profit Education
If higher education as a business model is collapsing under the weight of weakening public support, fewer students seeking the product and rising costs for workforce and capital maintenance, one institution believes it has the answer to saving students time,…Read More »

The Importance of Click-to-Call for Your Website
People perform over one billion locally-based searches every month, and at least 50% of those are done on a mobile device. If you're a restaurant, automotive or entertainment-based business, the percentage is even higher. Having an easy way for potential…Read More »
The Secret to B2B Lead Gen: Cut Through the Clutter - Chief Marketer
Cutting through the clutter and getting prospects' attention is a major challenge in B2B lead generation today. "Every channel is so clogged with bad marketing," says Matt Heinz, president of Heinz Marketing. "We need to break through the perception that…Read More »

About LeadsCouncil: LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.


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