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LeadsCon New York
August 14 & 15, 2014
The Marriott Marquis
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace
Sparkroom Q2 2014 Review – Higher Education Trends
By Sparkroom
The Sparkroom Q2 2014 Review presents higher education trends related to: Inquiry volume Conversion rates Third-party inquiry costs Interactive media channel performance Degree-level trends Program category and subject composition Click here to download the Sparkroom Q2 2014 Review. Read more… 

What issues are causing marketers to fail TCPA compliance?
By Performline
The August TCPA research study found that 57% of webpages passed our TCPA rule checks for valid disclaimer language and having an option for express written consent. But, 43% of the webpages capturing contact information still failed to meet one... Read more… 

Top Compliance Trends and Data
By Performline
Which terms triggered the most potential violations in marketing across the web and in contact centers? Which rule categories are hotspots for potential violations? Download our fact-filled benchmarking infographic to learn: The Top 5 Terms That Cause Potential Violations in Education,... Read more… 

The Link Between Distance From School and Online Degrees
By Sparkroom
A study published last month by Learning House and Aslanian Market Research indicates a growing share of fully online higher education students are enrolling at schools farther away from home. The finding is based on a survey of 1,500 high... Read more… 

The Bucket List – The Three Pain Points Impacting Adult Student Success
By Sparkroom
There are 36 million adults in the U.S., age 25 and over, with some college and no degree. This means they started college, but then something happened and they couldn’t finish. For many of these non-traditional students (adult, military, degree... Read more… 
 

Lead Generators and TCPA Vicarious Liability Standard
By Ari N. Rothman
Advertisers often hire lead generators to send advertising text messages to consumers without controlling, or even knowing, how the lead generators actually conduct the text message campaigns.  Although advertisers often believe that the lead generator is solely responsible for legal violations flowing from the text message campaign, both the advertiser and lead generator may still […] Read more… 

LeadsCon Live 2014: Sean Fenlon, DoublePositive
By Michael Ferree
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Human touch: Wave of the future for lead generation
By Michael Ferree
In this digital world, where is the human element? Eighties pop star Rick Springfield might have something to say about that (remember his hit song “We All Need the Human Touch”?) It’s still very much a part of the main equation, despite the growing use of robots and drones. We all know innovation is at […] Read more… 

Compliance: Staying Ahead of Changing Legislation
By Frank Healy
When the Federal Communications Commission (FCC) ruled to make changes to the Telephone Consumer Protection Act (TCPA) in 2012, companies in every industry panicked. The TCPA revision included a new prerequisite of prior express written consent for contacting consumers via autodialed or prerecorded calls. Marketers scrambled to both define and implement this new regulation by […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Upcoming LeadsCon New York Interviews

Monday 9/1: Jeff McCollum, Cake

Tuesday 9/2: Tom McErlane, RateSpecial

Wednesday 9/3: Brian Einhaus, ClickSpark

Thursday 9/4: David Morgan, Performline

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