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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Best Practices for Generating Leads through Mobile
By Alex Harris
The rise of mobile technology ushered a new breed of consumers that depended on their phones and tablets for tasks that were usually left to the bigger, more aged desktop computers. The 21st century’s first decade saw mobile devices being used not just for calling and sending messages, but also for doing and keeping track of […] Read more… 
While You’re Here, Why Not….
By aiwpadmin
When a close friend informs you they are “in the area,” the typical response is “why not stop over for a visit?” The retail world may be adopting the same philosophy as location-based marketing and location targeting techniques are beginning to ramp up. A recent study conducted by Cisco claims over half the people surveyed said […] Read more… 

Lead Management 101: Capturing, Scoring, Distributing and Nurturing
By Hanna Smolan
Do you need to convert more leads to fill the sales funnel? Of course you do! Today we’re covering lead management basics, such as lead capture and score, lead distribution, and conversion. Sure, your job would be easier if every person you connected with was an ideal candidate for your product. Better yet, let’s imagine […] Read more… 

Martin Lind Talks About Velocify’s Founding Sponsorship of LeadsCon
By aiwpadmin
When asked whether Velocify is a first-time sponsor of LeadsCon, Martin Lind, director of Business Development, tells me that, in fact, the company is one of the performance and lead generation conference’s founding sponsors. As LeadsCon is celebrating its seventh year, Velocify is right alongside it and between New York and Las Vegas events is […] Read more… 

No Texting Liability for Lender That Did Not Control Marketer
By Richard Newman
The law surrounding vicarious liability under the Telephone Consumer Protection Act continues to develop. On July 20, 2015 in the matter of Kristensen v. Credit Payment Servs., Inc., the U.S. District Court for the District of Nevada held that lenders and lead sellers were not liable for unsolicited text messages sent by a marketing firm, […] Read more… 
 
LeadsCon Marketplace
Visit us at Booth #128 for your FREE Neighborhood Market Analysis and for your chance to win a $100 Amazon Gift Card!
By ALLPRO Direct Marketing
Read more… 
 

Reach Thousands of Leads Every Day with EDDM from the USPS.
By ALLPRO Direct Marketing
Reach Thousands of Leads Every Day with EDDM From the US Post office!                                            Read more… 

6 Cool Guerrilla Marketing Ideas to Beat the Heat this Summer
By Admin Demo Company
Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique. This non-traditional method allows you to stand out from the advertising clutter by leaving a... Read more… 

THE BEST COLORS FOR POSTCARD MARKETING!
By ALLPRO Direct Marketing
 Do you know what is meant by the 40/40/20        principle of direct mail marketing?                    Read more… 

FREE LEAD REPORT
By ALLPRO Direct Marketing
            Increase sales and boost response rates!                FREE LEAD REPORT        Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Featured Session Spotlight - On the Bleeding Edge: Key Threats to Lead Quality in 2016 and What They Mean for your Customer Acquisition Program

Twelve months ago, 15 percent of leads were more than 5 minutes old by the time they reached the lead buyer, 5 percent of sold leads were completed in less than 30 seconds, and at least 25 percent of leads were aggregated. Are these, and other major threats to lead quality, escalating or are they actually being addressed? What are the lead quality red flags you need to be aware of today? Join us as we examine leading indicators of the health of the lead ecosystem, and what these trends mean for lead sellers and buyers alike.

Register for LeadsCon NY to have these questions answered and more:

  1. What percent of leads are sold as exclusive but actually sold multiple times?
  2. Is the true age of a lead increasing or decreasing and why does it matter?
  3. How often do lead buyers end up with leads that are likely a bot, not an actual person?
  4. How do these data impact lead conversion?

Path2Conversion Start-Up Shoot-Out And Tech Showcase Participants - You Won't Want To Miss These Rising Stars!

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Join us at Path2Conversion from 2:30PM-3:00PM on Monday August 24th as technology startups share their vision for helping today’s marketers convert customers! Each startup will pitch their offering in front of our elite judging panel and the audience, as they share how their offering helps marketers connect with customers, how their product stands out in the marketplace, and where their technology fills a need in the marketplace. Watch as startups vie for the prize!

Start-Up #1: Experiment Engine Inc
Location: Austin, TX
Year Founded: 2015
Description:
We help digital marketers and advertisers hit their CPA and ROAS goals by providing a full optimization solution. We provide a software platform thats paired with a network of Conversion Rate Optimizers to help companies manage and execute more A/B tests. Companies typically see a 3X increase in test velocity and a 4X return on investment.

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Start-Up #2: ListenLoop
Location: Charlotte, NC
Year Founded: 2013
Description:
ListenLoop nurtures web visitors with dynamic, relevant banner ads that guide buyers down your funnel. Our software helps B2B companies convert 20% more anonymous visitors into known leads, book 180% more meetings, and generate 69% more sales qualified leads.

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Start-Up #3: Videoo
Location: Miami Beach, FL
Year Founded: 2014
Description:
Videoo offers marketers the first and only platform (SaaS) to automatically connect videos from Twitter, Vine & Instagram — ‘all in’ a dynamic video playlist experience. Content connects in real-time using hashtags and layers into a playlist that people interact with via voting, so the best rises to the top.

Videoo


Start-Up #4: Social123
Location: Atlanta, GA
Year Founded: 2012
Description:
Social123 has the largest and most accurate global database of over 250 Million professionals and is the leading provider of social sourced contact data. Contact data is and will always be a top of mind item for any marketer with an outbound or inbound objective. With Social123's data solution platform, marketers not only have the ability to learn more about the contacts in their database through appends but they also have the ability to originate net new targeted leads, enriched with accurate, social sourced and self-reported information. The more you know about the contacts in your database, the better you can market to them – and Social123 makes that possible. Smarter data, for better marketing.

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