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LeadsCon New York
August 24 - 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
A New Path for Our Industry – Expanded Focus for LeadsCouncil Announced at LeadsCon New York 2015
By Michael Ferree
Last week, the LeadsCouncil introduced the new board of industry leaders at LeadsCon New York 2015. In a presentation to the audience at LeadsCon, the LeadsCouncil board shared its plans to chart a new course for the industry and LeadsCouncil members.  The plans include a larger role in advocating for the lead generation ecosystem in […] Read more… 
The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales
By wpickett
Retargeting is the holy grail of digital marketing. It's the solution to shopping cart abandonment. It's the end of wasted Adwords revenue. It's the panacea for everything that ails you. It's awesome. Except when it isn't. Before I launch into what comes next, I want to make it clear that I am a … Read […] Read more… 

Five Strategies to Survive the Dynamic Duo: FTC + State AGs
By Rachel Hirsch
We have all seen the headlines that start with the same ominous language: “FTC Takes Action Against…,” or “FTC Sues to Stop…,” or even the dreaded: “At FTC’s Request, Court Shuts Down….” These headlines signal a new FTC priority, such as shutting down illegal robocallers or stopping supplement makers from deceptive advertising and illegally debiting […] Read more… 

Social Media Lead Generation: 5 Ways to Succeed
By wpickett
Huge user base aside, it gives advertisers unparallelled access to user data – from age, gender, location and interests to relationship status and occupation. Whether you're in the home insurance, financial services, online education or subscription services industry, Facebook has a wealth of information that can be used to boost ad relevance; a major factor […] Read more… 

Google Plunges Into Home Services Market
By wpickett
Internet users querying Google for terms like "clogged toilet" and "lock repair" now get more than advice on how to fix their problems. Google Inc. is pairing prescreened professionals – plumbers, electricians and other local home-service providers – with desperate clients. Read More at The Wall Street Journal Read more… 
 
LeadsCon Marketplace
Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 
 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 

Sparkroom Case Study: Addressing Google Algorithm
By Sparkroom
Sparkroom addresses the impacts of google algorithm on organic search traffic. Click here to download the case study. Read more… 

Sparkroom Case Study: The Impact of Lead Scoring
By Sparkroom
A school was frustrated with the poor quality of leads they were receiving from their third-party providers, so they came to Sparkroom for help. Click here to download the case study. Read more… 

Sparkroom Case Study: Finding Prospective Students
By Sparkroom
A school with a full range of program offerings for associates, bachelor's and master's degrees was struggling to find prospective students, specifically for technology and engineering programs. Click here to download the case study. Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Take Advantage Of Our Free Cutting Edge Webinar On Calls & Conversions!

Webinar ButtonJoin LeadsCon next week on September 10 for the “Mobile Masters: 5 Ways to Drive More Conversions and Revenue with Call Intelligence” webinar. Mobile’s continued dominance is driving billions of calls to advertisers this year. Calls dramatically outperform traditional digital leads, converting at up to 15X the rate of clicks. It’s no surprise smart performance marketers are embracing mobile and driving more revenue with call intelligence for their pay per call campaigns. This is your opportunity to adopt the mobile mindset, and take advantage of the growing opportunity – REGISTER NOW. 

Speakers Include:

Julia Image

SeanGeraghty_bw

Julia Matseikovich
VP Revenue
Healthcare.com

Sean Geraghty
Manager of Strategic Relationships
Invoca 

Join call experts from Healthcare.com and Invoca to learn: 

  • How to connect quality calls with the best buyers
  • Actionable ways you can start driving more revenue with call intelligence
  • How Healthcare.com increased revenue per call by 75% in just 6 months
  • And so much more!  
     

LeadsCon LIVE Is Back! Here Are Next Week's LeadsCon New York Interviews:LeadsCon LIVE

- Greg Gragg Talk Upcoming Changes to the LeadsCouncil

- Melissa Lopez of Katana

- Kevin Lee of Didit and WeCare

 

Registration Will Soon Be Open For LeadsCon Las Vegas - Click Here To Be Notified Once We Go Live!

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