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Sparkroom Q2 2014 Review – Higher Education Trends
By Sparkroom
The Sparkroom Q2 2014 Review presents higher education trends related to: Inquiry volume Conversion rates Third-party inquiry costs Interactive media channel performance Degree-level trends Program category and subject composition Click here to download the Sparkroom Q2 2014 Review. Read more… 

What issues are causing marketers to fail TCPA compliance?
By Performline
The August TCPA research study found that 57% of webpages passed our TCPA rule checks for valid disclaimer language and having an option for express written consent. But, 43% of the webpages capturing contact information still failed to meet one... Read more… 

Top Compliance Trends and Data
By Performline
Which terms triggered the most potential violations in marketing across the web and in contact centers? Which rule categories are hotspots for potential violations? Download our fact-filled benchmarking infographic to learn: The Top 5 Terms That Cause Potential Violations in Education,... Read more… 

The Link Between Distance From School and Online Degrees
By Sparkroom
A study published last month by Learning House and Aslanian Market Research indicates a growing share of fully online higher education students are enrolling at schools farther away from home. The finding is based on a survey of 1,500 high... Read more… 

The Bucket List – The Three Pain Points Impacting Adult Student Success
By Sparkroom
There are 36 million adults in the U.S., age 25 and over, with some college and no degree. This means they started college, but then something happened and they couldn’t finish. For many of these non-traditional students (adult, military, degree... Read more… 
 

LeadsCon Live 2014: Jaime Scott, Precise Leads
By Michael Ferree
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Best Practices for Lead Generation in Higher Education
By Frank Healy
The higher education industry has shifted dramatically in light of the recovering economy, changing technology and new government regulations. This shift is reflected by recent trends in the industry. Educational inquiries are down from recent years as students return to the workforce. Online program enrollments are on the decline, while campus enrollments remain steady. Health […] Read more… 

LeadsCon Live 2014: Brian Einhaus, ClickSpark
By Michael Ferree
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What lead gen firms need to know about consumer protection laws
By Michael Ferree
The first day of LeadsCon 2014 sessions ended on a rather serious note. Instead of listening to cutting-edge marketing strategies and the newest lead gen techniques, attendees heard about an equally important topic: the latest in consumer protection regulations and how those could impact the lead generation business. Moderated by Jonathan Pompan, a partner with […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Session Rewind from LeadsCon NY – 4 Explosive Tactics by Stuart Ganis

Look For These Video Interviews From Industry Thought Leaders

Monday 9/8: David Sendroff, Forensiq

Tuesday 9/9: Will Weinraub, LeadNinja

Wednesday 9/10: Travis Fairchild, Marchex

Thursday 9/11: Lou Geremia, Goji

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