What’s New in NYC

By gdicsoApril 23, 2014

Experience everything that’s NEW exclusively in NYC in 2014:

  • Effectively Managing Your Leads Portfolio with a growing mix of lead sources – Managing the mix between direct mail, email, mobile, social, call centers, web forms and more – there’s a lot of pressure on marketers, lead sellers and aggregators to know where to place their bets to maximize their ROI and their client returns
  • A big picture Financial leads discussion (small business lending and/or credit card leads) in addition to insurance and mortgage
  • The value of Social leads (marketing on Facebook) or Performance Agencies
  • Focal Case Studies/New Models for Lead Acquisition – Vital content marketing strategies including video and app-first approaches
  • Mobile/Call Marketing – A session on call marketing that examines how to reach customers today, including looking at the immediacy of targeting the right place/right time through mobile devices – what does the research show (best time to engage with mobile customers, what information to provide, best practices for design, and real-world examples)

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