Experience everything that’s NEW exclusively in NYC in 2014:
- Effectively Managing Your Leads Portfolio with a growing mix of lead sources – Managing the mix between direct mail, email, mobile, social, call centers, web forms and more – there’s a lot of pressure on marketers, lead sellers and aggregators to know where to place their bets to maximize their ROI and their client returns
- A big picture Financial leads discussion (small business lending and/or credit card leads) in addition to insurance and mortgage
- The value of Social leads (marketing on Facebook) or Performance Agencies
- Focal Case Studies/New Models for Lead Acquisition – Vital content marketing strategies including video and app-first approaches
- Mobile/Call Marketing – A session on call marketing that examines how to reach customers today, including looking at the immediacy of targeting the right place/right time through mobile devices – what does the research show (best time to engage with mobile customers, what information to provide, best practices for design, and real-world examples)
