Experience everything that’s NEW exclusively in NYC in 2014:
• Effectively Managing Your Leads Portfolio with a growing mix of lead sources – Managing
the mix between direct mail, email, mobile, social, call centers, web forms and more –
there’s a lot of pressure on marketers, lead sellers and aggregators to know where to place
their bets to maximize their ROI and their client returns
• Travel leads and a big picture Financial leads discussion (small business lending and/or
credit card leads) in addition to insurance and mortgage
• The value of Social leads (marketing on Facebook) or Performance Agencies
• Focal Case Studies/New Models for Lead Acquisition – Vital content marketing strategies
including video and app-first approaches
• Mobile / Call Marketing – A session on call marketing that examines how to reach consumers
today, including looking at the immediacy of targeting the right place/right time through
mobile devices – what does the research show (best time to engage with mobile customers,
what information to provide, best practices for design, and real-world examples)
