March 13 – 15, 2023
MGM Grand, Las Vegas

Agenda

Monday, Mar 13

  1. 11:00 am

    Lunch

  2. 12:00 pm

    General Registration

  3. 1:30 pm - 3:30 pm

    Workshop: Small & Mid-sized Focus - How to Extract the Most Leads Out of Your Existing Data

  4. 1:30 pm - 3:30 pm

    Workshop: Marketing & Lead Gen Optimization: Preparing for Tomorrow’s Customer Acquisition Environment

  5. 1:30 pm - 3:30 pm

    Interactive Workshops

  6. 3:45 pm - 4:30 pm

    Kick-off Keynote: How To Grow Your Business and Build Your Audience Using The Formula That Elects Presidents

    Performance marketers might have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they’re even higher now – and we can all feel it.

    What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? If you’re interested in learning more about how to reimagine your marketing formula to maximize revenue in the years ahead, then you won’t want to miss this year’s kick-off keynote featuring insight from the author of The Undefeated Marketing System, Phillip Stutts!

    • Phillip Stutts

      Phillip Stutts

      Founder & CEO
      Win BIG Media
  7. 4:30 pm - 6:30 pm

    LeadsCon Pool Party

Tuesday, Mar 14

  1. 8:00 am

    Breakfast

  2. 8:30 am - 12:15 pm

    General Session

  3. 8:35 am - 8:45 am

    Tim Burke Pioneer Award Presentation

  4. 10:00 am - 6:30 pm

    Exhibit Hall Open

  5. 11:00 am - 11:45 am

    Keynote: Leveraging Data to Deliver Breakthrough Growth & Big Results

    • Beverly	Jackson

      Beverly Jackson

      Former Vice President, Global Brand and Consumer Marketing
      Twitter
  6. 12:15 pm - 1:30 pm

    Lunch

  7. 1:30 pm - 2:00 pm

    Finding Growth in the Face of Economic Headwinds

    • Roy	Daiany

      Roy Daiany

      Director, Accelerator
      Google
  8. 1:30 pm - 2:00 pm

    How Should Lenders Prepare for the Road Ahead?

    All mortgage lenders are responding to the high-interest rate environment with some form of “pivot-to-purchase.” Some focus on retaining their portfolio, others by rapidly scaling their lead purchase operations, and others do both.  The typical lender sales motion is measured in hours and days.  Generating more loans in the current hyper-competitive purchase market requires a more complex and nimble sales motion built around both speed for today’s transactions and the process and system flexibility to nurture and convert leads over a much longer time horizon. In this session, we will discuss the four key drivers of success at Truist as they implemented their pivot to purchase in 2022:

    • How to optimize the top and middle stages of your acquisition funnel to support longer sales cycles
    • How to leverage technology to allocate more focus on sales execution
    • How to utilize qualitative metrics to quickly pivot marketing spend where it matters most
    • The impact of managerial fortitude on your sales team and the customer experience
    • Geoff Hill

      Geoff Hill

      Head of Mortgage Direct Sales
      Truist
    • Katy Keim

      Katy Keim

      CEO
      LQ Digital
  9. 1:30 pm - 4:30 pm

    Breakout Sessions

  10. 2:10 pm - 2:55 pm

    Transforming Your Call Center With SMS, Scaling It With Conversational AI

    • Ray	Bonkowski

      Ray Bonkowski

      COO
      1-800-LAW-FIRM
    • Matthew Black

      Matthew Black

      Founder & CEO
      Mav
  11. 3:45 pm - 4:25 pm

    TCPA & State-by-State Regulations: Developing a Compliance Program That Makes Sense

    • Matthew C.	Arentsen

      Matthew C. Arentsen

      Shareholder
      Brownstein Hyatt Farber Schreck, LLP
    • Kevin Rockoff

      Kevin Rockoff

      General Counsel
      SmartFinancial
  12. 3:45 pm - 4:25 pm

    Tales From the Darkside: How to Find TCPA Compliant Leads & What Happens When You Don’t

    • Jason Lally

      Jason Lally

      EVP, Revenue
      SinglePoint
  13. 5:00 pm - 6:30 pm

    Happy Hour

Wednesday, Mar 15

  1. 8:30 am

    Breakfast

  2. 9:00 am - 9:45 am

    Gaining a True Assessment of Your LeadGen Capabilities

    • Karl Renelt

      Karl Renelt

      Director of Marketing
      VisitorsCoverage
    • Daniel Suski

      Daniel Suski

      Chief Marketing Officer
      TurboDebt
  3. 10:00 am - 10:45 am

    How Can Growth & New Compliance Initiatives Coexist?

    • Scott Navratil

      Scott Navratil

      Vice President, Customer Retention & Growth
      Commio
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      TCS Education System
  4. 10:00 am - 10:45 am

    Partnerships: Boosting Growth While Maintaining Brand Integrity

  5. 10:00 am - 2:00 pm

    Exhibit Hall Open

  6. 11:00 am - 11:30 am

    The Leading Edge: Examining the Lifetime Value of a Lead

    • Chris Cubbage

      Chris Cubbage

      Chief Marketing Officer
      Florida Window & Door
  7. 11:00 am - 11:30 am

    Getting Better Performance and Taking Ownership of Your Leads With PPC

    • Christopher	Anderson

      Christopher Anderson

      Director of Marketing Strategy
      Manhattan Motorcars
    • Alex Melen

      Alex Melen

      Co-founder
      SmartSites
  8. 11:30 am - 12:30 pm

    Lunch

  9. 12:30 pm - 2:00 pm

    Closing Panel & Keynote

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