Performance marketers might have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they’re even higher now – and we can all feel it.
What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? If you’re interested in learning more about how to reimagine your marketing formula to maximize revenue in the years ahead, then you won’t want to miss this year’s kick-off keynote featuring insight from the author of The Undefeated Marketing System, Phillip Stutts!
All mortgage lenders are responding to the high-interest rate environment with some form of “pivot-to-purchase.” Some focus on retaining their portfolio, others by rapidly scaling their lead purchase operations, and others do both. The typical lender sales motion is measured in hours and days. Generating more loans in the current hyper-competitive purchase market requires a more complex and nimble sales motion built around both speed for today’s transactions and the process and system flexibility to nurture and convert leads over a much longer time horizon. In this session, we will discuss the four key drivers of success at Truist as they implemented their pivot to purchase in 2022: