Examining the Cost of Customer Acquisition in the Age of Walled Gardens

By LeadsConAdminMarch 24, 2017

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost. A convergence of disruption, technological advancements, and internet culture has driven a sea change in the way people make purchasing decisions. This in turn forces marketers to adapt, altering the process and costs associated with acquiring customers.

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