Facebook: The Social Giant of Direct Marketing

By aiwpadminFebruary 7, 2017

By Michael Foster.

 

Remember back when Facebook went public? The stock tanked, there was wide outrage, and a group of shareholders got together to start a lawsuit against the company.

It all seems so quaint now. The stock has risen 325 percent since its IPO, beating every index out there and pretty much all other tech stocks. The company’s monthly active users (MAUs) now encompass nearly a quarter of the world’s population and about two-thirds of the U.S. Nowadays people don’t ask you if you’re on Facebook, just like they don’t say they “search the internet” for something. Now Facebook is as entrenched in everyday life as Google.

This vast reach means a tremendous opportunity for marketers, who have wholly embraced the social network and now recognize its power and potential. The tools for improving Facebook campaigns have grown more sophisticated, and the quality of social media advertising has skyrocketed.

The level of advancement doesn’t mean you’re too late to join the Facebook marketing party. But it does mean that you need to have a very firm foundation of basic knowledge and skills to make any marketing campaign on Facebook work.

Sadly, many companies don’t realize this. And that’s partly Facebook’s fault for being too good. Small companies can easily access Facebook’s self-serve API, upload some creative assets, choose some targeting criteria, set a budget and let Facebook do all the rest. That simplicity has driven many to spend on Facebook, driving the social network’s revenue through the roof. But it hasn’t necessarily resulted in high-quality results for all advertisers because not all of them know how to use Facebook effectively.

If you want to do any marketing today, you need to be on Facebook, and you need to know how to do it right. That’s where LeadsCon comes into play.

At this year’s LeadsCon in Las Vegas, marketers are coming together to discuss what makes a successful Facebook campaign and why marketing on the social network is fundamentally different from everything else. Join PuppySpot’s James Green, PowerScout’s Kumar Dhuvur and Trendy Butler’s Ali Najafian for a roundtable discussion of how brands across verticals have found success on the platform and what key strategies marketers need to use at various stages of growth.

The panel will also address the pitfalls marketers need to avoid on Facebook and how iterative testing of campaigns can help you find the opportunities that demand your investment and the wasted media spend that you need to cut out of your social budgets.

Join us this year and learn how this mature, grown-up social media channel is driving literally billions of dollars of revenue for millions of advertisers around the world.

Click here to register for LeadsCon Las Vegas 2017.

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