Facebook’s Latest Blunder and the Elephant in the Living Room

By LeadsConAdminSeptember 27, 2016

The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

Read More at Ad Week

Other Stories You Might Like

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
November 1, 2019, 8:00 am

8 Ways to Improve Your LinkedIn Lead Generation Ads Today
October 17, 2019, 8:00 am

The Changing Face of B2B Social Media
September 20, 2019, 10:56 am

What B2C Marketers Can Learn from B2B
September 16, 2019, 8:00 am

Digital Advertising and Marketing Strategies for Reaching the Modern Customer
September 10, 2019, 12:00 pm

Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
August 29, 2019, 8:00 am

Facebook has Become the Storefront for Direct-to-Consumer Brands
July 16, 2019, 8:00 am

8 Social Media Marketing Stats You Shouldn’t Ignore
June 25, 2019, 8:00 am

3 Social Media Tools to Measure Share of Voice
June 17, 2019, 8:00 am

4 Effective Social Media Lead Generation Techniques
June 3, 2019, 8:00 am

© 2019 Access Intelligence, LLC – All Rights Reserved. ||