Focus on Student Cycle: How Higher Education is Looking at Prospects from a Long-Term Perspective

By Frank HealyDecember 17, 2014

Recently, there have been debates on whether an education is vital to success in the workplace. The consensus overall seems to be that an education is important so long as students are researching the schools and programs that will provide them with the training needed for the jobs they want.

Educational institutions are continually finding innovative ways to promote and highlight the value of the programs they offer. Schools have begun asking employers what skillsets and traits they are searching for and tailoring their programs to the workforce in order to increase job placements. In an ever-changing market, colleges will continue to adjust their program curriculum in new ways to meet the demands of the workforce.

Schools have also expanded their efforts of providing information to prospective, current, previous, international and adult students. They are increasing face-to-face interaction with these individuals and inviting them to visit the campus before making a decision. Educational institutions are also working to ensure students are aware of non-traditional degree programs, such as vocational certificates that provide students with job-specific training in a short amount of time. A certificate, training program, or associates may also be more affordable and accessible to some students who are not interested in a traditional classroom setting. 

In order to keep up with an increasingly tech-savvy demographic, schools are not only offering more online classes, but they are also using technology to get reach students. More and more students are using their cell phones to research universities, meaning schools need to have mobile-friendly websites for ease of use. As a result, online chats, video calls, SMS messaging and mobile apps are some of the ways schools are reaching their prospective and current students. Students now have more access to colleges than ever before and can get in touch with the college using their preferred method of contact.

Institutions are adapting to fit the needs of students, both inside and outside the classroom, and students are beginning to fully understand the significance of an education. Schools must continue focusing on job placement, increasing awareness of programs and reaching students through technology. There is a clear shift, for the better, to focus on the entire life cycle of an education prospect to ensure increased knowledge and success in the workforce.

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