The other week, I was asked to lead a discussion with the Houston Marketo User Group on how GDPR will affect B2B marketing. well, to be honest, two other people were asked first, but they couldnt make it, so the user group was stuck with me. In any case, I thought a post on the most poignant points of the discussion would be useful to Integrates blog audience.
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
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2014 Insurance Benchmarking Report is Now Available
A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?