How Being a Late Adopter to Inbound Marketing Benefits You

By Bridget DeutzAugust 3, 2017

If you feel like you’re always late to the party when it comes to adopting new technology, you might not be as behind as you thought. In fact, you might have an advantage, especially if it’s inbound marketing you’ve been looking into. That’s because there are some distinct benefits that come with trying out a tactic everyone else is already using, starting with the ability to save time and effort. Here’s why now is the perfect time to start using inbound marketing for your business.

Wait and See What Tactics Generate Buzz … & Results 
Being the first to use a marketing tactic is a lot like being a pioneer. It can be time-consuming and frustrating, especially when the website or app you’re using turns out to be ineffective or unpopular among your target audience. For example, social media is a major part of inbound marketing. But it seems like social networks are constantly appearing and then disappearing after they don’t catch on. It’s better to spend your time and money marketing on successful platforms such as Facebook than failed social networks that never got all that popular, like Google+. In this case, being behind the curve will serve you well. 


You Can Learn a Lot From Inbound Marketing Content
The longer a marketing tactic or methodology has been around, the more information there is about it. Not only are there metrics collected by other companies that have used it for years, but there are also lots of testimonies, content, tips, and tricks that exist.

Do a simple Google search for inbound marketing trends – you'll be served up over one million results. Numbers don't lie. You won’t spend months fumbling around and making mistakes when it comes to blogs, social media, SEO, and other inbound marketing techniques because of the abundance of resources available. You can do your own research, determine your own strategy for goals and growth, and partner with an inbound marketing agency that best fits your needs. 

You’re Ready to Go All In
By now, you’ve probably tried several other ways to grab the attention of your audience. Maybe you’ve discovered that outbound or traditional marketing is not working as well as you had hoped, or perhaps it’s okay, but you want more than just “okay.” You’re ready to get better results, and that means you’re willing to trust an inbound marketing agency to create a strategy and execute it on your behalf. After all, some studies show that inbound marketing is 10 times more effective than outbound marketing when it comes to lead conversion. Being armed with this knowledge and letting go of some of your fears and control will benefit you much more than being skeptical and cautious.

The moral of the story: being behind the curve can sometimes be in your best interest. If you’ve considered the inbound methodology as part of your marketing strategy, do your research and take the leap – you might’ve been behind originally, but this could be the next thing to catapult your brand forward.

For more insights on incorporating inbound marketing into your efforts, be sure to register for Connect to Convert where Bridget will lead the "Using Inbound Marketing to Reach the Right People with the Right Content at the Right Time" session. Register today!

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