One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C brands. Forces such as the EUs new General Data Protection Regulation (GDPR), consumers increasing demands for privacy, and the waning influence of anonymous, cookie-based approaches to advertising are spurring marketers to examine how they can more fully leverage their owned first-party customer data.
How to Use a CDP to Engage Customers Outside the Realm of Marketing
By LeadsConAdminJuly 11, 2018
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