When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish my credibility and showcase my expertise in digital marketing for the past few years. As a result, I’ve landed contracts with several reputable clients and been invited to both national and international speaking events.
With the right approach, content marketing could work for you too. Here are a few tips to help you improve lead generation using content marketing.