Improving Engagement at B2B Live Events

By LeadsConAdminJuly 26, 2017

To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead. "It all starts with getting everyone to agree on goals and objectives. It's okay to have several-as long as each one has clearly articulated criteria and metrics," Liz Brohan, co-CEO, CBD Marketing wrote in a recent blog post.

Read More at Chief Marketer

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