Improving Lead Quality is Top Priority and Challenge for Marketers

By LeadsConAdminAugust 23, 2016

Providing the sales team with high-quality leads is by far the number one priority for marketers, according to new survey results from Ascend2's "2016 State of Lead Generation." More than three-quarters of respondents (77 percent) name improving the quality of leads as the most important goal; the second most popular lead generation goal was acquiring new customers [ ]

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