With 2015 just around the corner, organizations are starting to look into upcoming trends and insights that they can expect in the new year. Lead generators have begun developing new and innovative lead generation strategies, and some topics from 2014 are still trending hot.
So what can we anticipate for 2015? Below are Higher Ed Growth’s predictions for the coming year:
Redefining and Investing in Digital Marketing
Digital marketing will join forces with digital selling in a very meaningful way. We will see a more conscious effort to bring back the basics within digital marketing and selling. This change will come from reevaluations of the target audience to determine what is and isn’t working – making sure that both the service and the message is relevant to the customer. Many companies are also reprioritizing allocation and investments to improve on content distribution, with a focus on personalized, rich media that engages the audience.
Mobile-Friendly Forms and Sites
As the number of people using their mobile phones to research and purchase continues to increase, mobile-friendly and responsive websites and forms will continue to be vital. Users want devices to match their contextual environment, so expect to see a demand for highly customized experiences that give the user exactly what they want when they want it. Today, mobile device users expect a high performing, mobile friendly website. Not only does your site need to display and function properly, it also needs to have a layout presented in an eye-catching and attractive format.
It’s no secret that big data is changing the way marketers learn and measure success in the consumer lifecycle. This year saw the start of a push to focus on retention as the main success event. Companies will approach customer retention as a priority to ensure they are meeting the needs of consumers and keeping those customers satisfied. As a result, retention will start to become a metric of success for lead generators, instead of the traditional focus on acquisition.
From technology trends to changes in business processes, there is much to consider as we enter the new year. These trends will be a topic of conversation among all industries and companies.
As lead generators, be sure to evaluate and consider trends in your specific industry to prepare for changes in 2015, and use the year as an opportunity to test new ideas and make improvements within your organization. We look forward to another year of great strides and advancements.