The majority of marketers are aware of the components that can be leveraged to create a successful online lead generation campaign, such as social media, SEO and email marketing. However, many marketers don’t know how these pieces fit together.
That’s why Straight North, an SEO Chicago agency, created the “Internet Marketing Lead Generation Ecosystem” infographic to operate as a blueprint to help marketers see how various online sources can work together in one campaign to maximize leads and sales, and surpass their competitors. The infographic also works as a visual guide for marketers of all levels to:
- Understand how traffic sources (represented by the top row of hexagons) can be integrated into a successful Internet marketing lead generation campaign.
- Discover what weak points are in their current campaign that can result in missed lead opportunities.
- Find new opportunities that can be used to optimize their current lead generation campaign.
Starting from the top of the infographic, the first row of hexagons contains the multiple online sources that can drive traffic back to your website. Keep in mind, marketers should only choose the best outlets that will work to create an effective campaign. The “behind the scenes” marketing activities are highlighted at the bottom — including website reporting and lead processing. This provides companies insight on the performance of their campaign(s), so they can scale and modify their marketing activities.