There’s a great deal to consider when generating high-quality leads. And here’s one more consideration to add to the list: Internet Protocols. Something as simple as an IP address could be impacting the ability to capture, generate and deliver high-quality leads.
IPv4 has been the most widely used and accepted protocol since the early dot-com days. But the American Registry for Internet Numbers (ARIN) ran out of available addresses in 2015. IPv6 is the newest protocol that has gained significant adoption ever since. However, it is often forgotten when it comes to lead generation and becomes a major missed opportunity.
Marketing partners not utilizing or accepting IPv6 could be missing leads. It’s impacting lead quantity and quality. And the issue is only going to grow as adoption continues to increase. Read on in the infographic to learn why it’s important for marketers to act now — especially those in the Higher Education industry.