Integrating Your Marketing Platforms to Maximize Your Reach

By Samantha KaramJuly 13, 2015

Only 22 percent of businesses feel they are successfully integrating their online and offline campaigns. That means 78 percent don’t feel successful, and I simply can’t have that. When you’re developing a marketing campaign, you have to make sure all of the components flow well. This means making your platforms as seamless as possible so you can reach a wider audience and produce an effective campaign.

Not sure how to make that happen? I’ve got you covered with these basic steps.

Identification
First, identify who your target audience is. Figure out the demographic and psychographic, and then determine the best marketing platforms to reach them. What magazines and websites do they read? What do they talk about on social media? You need to understand your audience and how they like being communicated to before you can deliver a message that will grab their attention. You can’t win over a Carli Lloyd crowd by talking about Jordan Speith.

Consistency
Make sure all of your marketing platforms display the same message and theme to promote consistency. People need to see the same message at least three times for it to be effective. That means you need to distribute your message in as many ways as possible (Facebook, email, direct mail, etc.). But be careful not to overload them with your message — nobody likes being stalked by a pair of pants.

Cohesiveness
Do all of the pieces of your marketing puzzle fit together as a whole? Make sure the message in each ad is logically connected to the others, is understandable as part of the bigger picture and doesn’t contradict any other message in your campaign.

You can also figure out which platforms don’t serve your campaign well by tracking your ads’ performance. For example, if you’re targeting smartphone users, you’ll want to track phone leads. A call tracking provider lets you assign unique toll-free numbers to the ads on each of your platforms. By analyzing the number of calls each ad generates, you can determine which ones are and aren’t effective in generating calls (and therefore ROI). I like to call that a marketer’s dream come true.

Did I miss anything? Let me know what you do to keep your ads consistent across different mediums!

Other Stories You Might Like

New MSP Lead Generation Trends for 2020
November 7, 2019, 8:00 am

How To Improve Your Lead Conversion Strategy
November 6, 2019, 8:00 am

Lead Generation Strategies From 10 Startups
November 5, 2019, 8:00 am

UrbanDigs Wants to Be Like “eHarmony for Real Estate” with New Lead-Gen Play
October 30, 2019, 12:00 pm

Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
October 30, 2019, 10:40 am

24 Landing Page Examples To Inspire You And Boost Conversions
October 24, 2019, 8:00 am

Why Marketers Use Call Tracking Software
October 23, 2019, 8:00 am

5 Lead Generation Techniques For SaaS Businesses
October 22, 2019, 8:00 am

Connect to Convert 2019: 4 Trends in MarTech Market Diversification
October 21, 2019, 12:55 pm

8 Ways to Improve Your LinkedIn Lead Generation Ads Today
October 17, 2019, 8:00 am

© 2019 Access Intelligence, LLC – All Rights Reserved. ||