The term “direct-to-consumer marketing” once conjured pictures of direct mail, billboards and late-night infomercials. Fast forward to today, where disruptor brands have found a match with “DTC,” approaching the tired model in new, fresh ways. Still, the term “direct-to-consumer marketing,” has a dubious past and it’s one that can be difficult to shake off.
Is “Direct-To-Consumer” A Bad Word
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