Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year. Already, marketers are looking to or have started developing lead generation strategies for 2015. Strategy: having the right plan“Part of a good conversion strategy is to respect that those at the top of the funnel might not want to be contacted or engaged [by marketers] right away.
Michael is a Board Member of the LeadsCouncil, Advisor at LeadsCon, and Vice President of Corporate Development at Anomaly Squared. For information regarding Anomaly Squared please visit www.AnomalySquared.com
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The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
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A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
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