by John Egan.
The past year has been all-consuming — in a very good way — for All Web Leads. Back in June, private equity firm Genstar Capital bought Austin, Texas-based All Web Leads, an insurance leads generator, from private equity firm Great Hill Partners for an undisclosed amount. When the deal was announced, J. Ryan Clark, managing director of Genstar Capital, said All Web Leads “has differentiated itself in the marketplace with an extensive network of insurance carriers and agents that rely on its customer acquisition marketing to generate new business.”
Clark went on to say that All Web Leads, a sponsor of LeadsCon Las Vegas, had “a robust pipeline” of potential acquisitions. Five months later, we learned how robust the pipeline was. In November, All Web Leads signed a deal to buy Bankrate’s insurance division, known as InsuranceQuotes.com, for $165 million. The deal closed in December.
“This acquisition adds tremendous scale to our business and allows us to bring our industry-leading, agency-centric set of premium products to many thousands of new insurance agent and agency customers across the U.S.,” says Bill Daniel, CEO of All Web Leads. In picking up the Bankrate insurance business, All Web Leads gained what Bankrate President and CEO Kenneth Esterow has called “the 800-pound gorilla” in the insurance leads market, both from a revenue perspective and a profitability perspective.
As if the Genstar and Bankrate deals weren’t enough, All Web Leads recently tapped QuinStreet as its exclusive provider of click technology. Under the 10-year agreement, QuinStreet made a one-time payment of $10 million to All Web Leads.
All three developments further solidify All Web Leads’ position as the largest private operator in the insurance lead generation space. With the Bankrate acquisition, the company’s customers now include the top 20 U.S. property and casualty insurance carriers, most of the large U.S. health insurers and more than 30,000 insurance agents and agencies.
Founded in 2005, All Web Leads had 380 employees as of June 2015, according to the Austin Business Journal. In 2011, All Web Leads grew substantially through its purchase of InsuranceLeads.com. Two years later, the company reported annual revenue of $95 million.
“There is a clear need in the insurance industry for a lead generator that provides the highest-quality leads and the best customer service. We are excited about our future as we do more and more for our customers every day,” Daniel said in 2013. “Focusing on helping our customers grow their businesses enables us to be a strategic partner to them and fuels our own rapid expansion.”
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