Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Monday | March 4
360 Degree Marketing Optimization Workshop: Actionable Tips, Tricks and Tactics on Social, Email, Search, and More!
Format
The training will spend 15-30 minutes showing actionable tactics, tips and powerful examples of great marketing across more than 10 different areas including (but not limited to):
⦁ SEM
⦁ SEO
⦁ Email Marketing
⦁ Google Analytics
⦁ Direct Mail
⦁ Landing Page Optimization
⦁ Chat & Chatbots
⦁ Competitive Intelligence
⦁ Resources & Tools
What You Will Learn in Each Topic Area
Over the 4 hours, attendees will come away with:
⦁ Actionable tactics and tips from basic to advanced to help make your campaigns more effective
⦁ Specific examples of great marketing
⦁ Tools and resources you can use to learn and improve your campaigns
Attendees will receive all materials at the end of the training.
Who Should Attend
Anyone from beginner to advanced who wants to improve the performance of their marketing. The fast pace and large volume of topics covered mean that whether you are a solo marketer or have a 20-person marketing team, you will find real value in this training.
How Do I Sign Up?
For more details on registering for the workshop, please register for LeadsCon here and select the Conference Plus pass option.
- Gordon Brott, Founder, Gordon Brott Growth Marketing
Advanced Email Workshop: Best Practices + Behavioral Science
1. Apply the best practices proven to work TODAY – with target audiences who insist on multitasking and who read most email on mobile phones.
2. Add the extra advantage found ONLY in behavioral science – the study of how people really make decisions, including what to read, who to trust and when to buy.
What You Will Learn
With the current best practices, you have only half of today’s success equation. Combine them with the emerging discipline of behavioral science and suddenly you wield a significant advantage over your competition.
In this fast-paced, example-jammed session, you’ll gain all you need to know to fine tune your email campaigns so they deliver increased engagement and response. And every tip, technique and tactic is proven in market and backed by the latest scientific research.
Imagine how much more powerful your emails will be when you possess these 10 takeaways (and many other workshop secrets):
• What subject line words get your emails opened automatically
• The one thing every successful email must include
• 7 segmentation approaches -- and which is best for you
• What single addition lifts email opening rates by 23%
• 3 sure-fire secrets to compelling calls to action
• 5 quick tips to make your e-newsletter irresistible
• What surprising landing page edit increases conversions by 52%
• 2 scientifically proven ways to craft your message for fast response
• How to use Social Proof, Framing, Loss Aversion and numerous other behavioral science principles to automatically increase your open, read and click through rates
Plus you’ll see lots of examples of real emails from a variety of verticals, both B2B and B2C.
Take just 4 hours and come away with tactics that provide a competitive advantage for the entire year – without the need to increase your budget or change your tech stack. Discover exactly how to get people to do what you want them to when they see your email.
Who Should Attend
If you want to know what works now – and how to easily add it to your email campaigns, this is the workshop for you. You’ll find out how to adjust your strategic approach to connect with today’s audiences. You’ll see practical, actionable ways to optimize your copy and design. And you’ll discover 9 insanely effective techniques that add the power of behavior science to your email.
Take advantage of all this best-of-breed information. Plus gain NEW ways to increase engagement and response with behavioral science. Decide to advance your email marketing today!
How Do I Sign Up?
For more details on registering for the workshop, please register for LeadsCon here and select the Conference Plus pass option.
- John Sisson, President, HBT Marketing
- Nancy Harhut, Chief Creative Officer, HBT Marketing
Partnership Marketing Workshop: Finding, Building and Scaling Strategic Partnerships
Why is This Content Critical at LeadsCon?
As digital marketing has grown more and more competitive, the pressures on brands, publishers and lead sellers have become very material. Today, nearly every programmatic channel for customer acquisition relies on a competitive, bid-based format that forces brands to compete with their most desperate or well-funded competition. Lead sellers, too, must adjust to remain profitable, driving component costs of customer acquisition up. Meanwhile, customer loyalty has begun to suffer as consumers, ever aware of price-driven marketing programs, begin to switch more frequently.
Rapidly escalating costs. Declining lifetime values. For many, a unit economic crisis is either fast approaching or already upon us. Strategic partnerships represent much needed relief. Forging partnerships can deliver the growth and economic outcomes we’re all seeking more of.
What You Will Learn
This workshop will frame the challenges facing today’s marketers and provide real, actionable paths to profitable growth. Attendees will hear from business leaders who have successfully implemented strategic partnerships in their businesses and participate in breakout sessions led by top CEOs/COOs, CROs and SVPs from marketing and business development disciplines.
Unit Economic Spotlight: Achieving Better Commercial Outcomes Through Partnership
As the competition for customer attention has escalated, many brands have found their financial performance has suffered. Rising costs of acquisition are the more commonly understood concern, but declining customer loyalty has a similar impact on lifetime value. This frames the ‘digital dilemma,’ and also creates a stage for Strategic Partnerships to shine. This session is intended to be a discussion between finance and business development – live and in person.
Partnership Stages Focused Breakouts
Three well-recognized leaders whose responsibilities fall into one of the following key partnership stages: program strategy, prospecting and partner management will each conduct a focused breakout session with a subset of the audience (attendees will select the topic that best fits their interests). At the end, each group will come back with each leader representing his/her breakout group in a panel format.
Group Mentality: How to Add Value and Gain Market Share through Group Partnerships
Google pits you up against your most desperate or well-funded competitor—so does Facebook. Lead sellers run on bid models, too. To buy access to consumers within the lead generation ecosystem, you’ve got to join the fray. But what if the trade currency wasn’t what you’re willing to spend on a click, lead or call, but rather how you would support the customer? Partnerships with membership groups and associations -- as well as brand-sponsored perks programs -- let marketers focus on adding value to the customer and the group, rather than the lead source. This session explores this value further, involving key leaders from the group and membership space.
Attendees will walk away with a greater understanding of:
1. How partnerships can impact your business’s bottom line.
2. How to structure and launch a partnership marketing strategy.
3. What to look for in a potential partnership opportunity.
4. How to best launch new partnerships and ensure success, early on.
5. What to do to scale your best partnerships and create win-win-win scenarios that support you, your partner and the customer.
6. How to stay true to your brand while supporting your partners.
7. What presenters and other attendees are looking for from a partnership perspective.
8. Real, actionable opportunities to partner with leading firms, now.
Who Should Attend
This workshop is for anyone who works to impact their business’s customer acquisition, retention and/or revenue growth. If you touch customer acquisition, retention or monetization, this workshop is for you. And if you represent a membership group or association, this workshop presents “can’t miss” content.
How Do I Sign Up?
For more details on registering for the workshop, please register for LeadsCon here and select the Conference Plus pass option.
- JT Benton, Founder, WorkBook6
- Damon DeCrescenzo, Founder and CEO, The Credit Pros
- Jason Kaplan, President and Co-Founder, The Credit Pros
- Will Curry, Chief Strategy Officer, Telrite Holdings, Inc.
- Chrissy Ingalls, VP, Online Marketing and Partnerships, LightStream (Truist Bank)
- Vince Lewis, COO & Co-President, CORE Digital Media
- Rita DiPalma, Chief Development Officer, Augeo Marketing
- Jason Nierman, Co-Founder and SVP, Business Development, Rollick Outdoor

Buyer's Summit: Keeping Up with Today’s Marketing Tech
All attendees for the Buyer's Summit must be registered for LeadsCon and qualify as true end buyers - this is an invite-only event.
- Michael Ferree, VP of Business Development, Customer Solutions Group
- Rob Seaver, Executive Director, LeadsCouncil
- Chris Moreira, CEO, TeleDrip
- Marykathryn Briggs, VP Product & Strategy, Drips
- Arvell Craig, CEO & Senior Consultant, Chatbot Funnels

Seller’s Summit: Marketing in the Age of Assistance
All attendees for the Seller's Summit must be registered for LeadsCon. LeadsCouncil members may attend complimentary, and non-LeadsCouncil members may attend for $195.
Sponsored by LeadsCouncil
- Mike Eshelman, Head of Consumer Finance, Jornaya
- Don Batsford, Jr., Head of Industry, Google

Buyer's Summit: Financial Services Outlook for 2019 – New Opportunities to Engage Today’s Consumers
All attendees for the Buyer's Summit must be registered for LeadsCon and qualify as true end buyers - this is an invite-only event.
- Ethan Ewing, CEO, ProPair
- Steve Rafferty, CEO, ActiveProspect, Inc
- Jaimie Pickles, Insurance GM, Jornaya
- Dan Stevens, SVP, Customer Acquisition, NBKC Bank
- Rick Bouffard, CRO, QuoteWizard

Seller's Summit: Front-Line Litigators – TCPA Stories from the Courtroom
All attendees for the Seller's Summit must be registered for LeadsCon. LeadsCouncil members may attend complimentary, and non-LeadsCouncil members may attend for $195.
Sponsored by LeadsCouncil
- Rob Seaver, Executive Director, LeadsCouncil
- Michele Shuster, Partner, CIPP/US, CECP, Mac Murray & Shuster LLP
- Terance A. Gonsalves, Partner, Steptoe & Johnson LLP
- Artin Betpera, Partner, Womble Bond Dickinson (US) LLP

Buyer's & Seller's Summit: LeadsCouncil Update

Buyer's & Seller's Summits: Fireside Chat with the FTC
- Alexandra Megaris, Counsel, Venable LLP
- Andrew Smith, Director, Bureau of Consumer Protection, Federal Trade Commission

Buyer's & Seller's Marketplace Reception
Sponsored by LeadsCouncil

Official LeadsCon Late-Night Party
It’s the first night of the conference—a time for mingling, networking and cocktails. The LeadsCon Late-Night Party is your chance to reconnect with old friends and meet new industry peers. Come join your fellow attendees poolside at the Siegfried and Roy Secret Garden & Dolphin Habitat—right in the Mirage. Enjoy cocktails and appetizers while coming face-to-face with some of nature’s most exotic animals—dolphins, lions and tigers… oh my! This is the “can’t miss” industry networking event of the year. Come early and stay late. (Access is included with your LeadsCon registration. Badge is required for admittance.)
Directions: Head through the conference space and out the doors (just past Blizz Frozen Yogurt) to The Siegfried and Roy Secret Garden & Dolphin Habitat.
Sponsored by: AWL, Infutor, and LeadsMarket.com
Tuesday | March 5

Breakfast

Tim Burke Pioneer Award
Presented by LeadsCouncil

The State of the Industry: Surveying Customer Acquisition Today
Key Takeaways:
- Hear from your colleagues as we take the pulse of lead generation and share industry survey insights
- Discover opportunities and challenges facing marketers, publishers and aggregators today and how they impact your business
- Understand shifts in the marketplace that affect how and where brands can effectively and efficiently acquire customers
- Bas Offers, COO and Co-Founder, PX, Inc.
- Frans Van Hulle, CEO, PX, Inc.
- Ross Shanken, Founder & CEO, Jornaya
- Joe Orr, Executive VP Insurance, ClearLink
- Richard Hill, CMO, DEFENDERS
Keynote: Millennials, Gen Z and the Future of Mobile Marketing with Mark McMaster, Snapchat
Key Takeaways:
- Gain actionable insights on the behaviors and preferences of Millennials and Gen Z
- Discover unique strategies for winning on mobile
- Learn how to optimize and scale lead acquisition utilizing Snapchat's diverse ad platform
- Mark McMaster, Head of US Global Online Sales, Snapchat
Keynote: Shaping Brand Perception through Storytelling with Ben Tamblyn, Microsoft
- Ben Tamblyn, Director Storytelling and Corporate Communications, Microsoft

Lunch & Expo Break
Call Generation: Acquiring Quality Leads at Scale
Key Takeaways:
- Understand the pros and cons of call leads v. form/data leads
- Learn about how the channels where calls are created (i.e. online, TV, call centers), and the different types of calls (inbound, outbound, transfers)
- Improve call quality and conversion using custom IVRs, optimizing for long duration calls and quick call back times
- David Quiec, Partner, Enginefish
- Drew Thorne-Thomsen, Advisor, Pipes.AI
- Ali Azarvan, CRO, PALO media
- Jesse Beal, Senior VP & GM, Progrexion
Freemium to Premium Video Creation
Key Takeaways:
- Understand the budgeting variables involved when it comes to producing your own video content
- Discover how to simplify the complex nature of complex, products, services and processes
- Learn how to better engage potential customers through video and understand why today’s consumers are looking for visual cues
- George B. Thomas, Inbound Evangelist, Impulse Creative
- Eran Lobel, CEO/Executive Producer, ELEMENT Productions
Lead Generation and the Federal Trade Commission: Q&A on Consumer Protection
Key Takeaways:
- Learn about the consumer protection laws and rules enforced by the FTC, and how they apply to lead generation marketing
- Understand past FTC actions against individual companies, consumer and business education initiatives and more
- Dive into the consumer protection priorities since the FTC's Staff Perspectives on Lead Generation and Workshop and outlook
- Discover ways to avoid regulatory scrutiny and enhance compliance
- Andrew Smith, Director, Bureau of Consumer Protection, Federal Trade Commission
- Jonathan Pompan, Partner, Venable LLP
What’s the #1 ONLINE Conversion Tool on the Planet? OFFLINE Retargeting Direct Mail
Key Takeaways:
- Discover how the technology works to generate a home mailing address from a person browsing your website and privacy considerations
- Find out how browsing history is scored to mail only the most interested prospects
- Understand how digital printing can allow for variable images, offers and messaging based on a person’s browsing history to accomplish true one-to-one marketing
- See how to track the results of a campaign via 800#s, variable URLs, promo codes and data matchback
- Learn what sort of marketing results you can expect
- David Smith, CEO & Founder, Incremental Media
- John Immordino, Senior VP, Policy Owner Marketing Life Insurance and A&H, AIG
Leveraging Influencer Marketing for Lead Generation
Key Takeaways:
- Understand how to build lead generation and attribution strategies utilizing influencers
- Learn about marketing methods for building your own brand
- Discover some pitfalls to avoid in building out a standalone influencer strategy
- Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
- Kylie Francis, Influencer/Social Media Consultant, Kyfra.com
33 Actionable Marketing Tips, Tricks and Tools that Can Improve Your Campaigns Today
Key Takeaways:
- See current examples of smart and effective acquisition marketing in action
- See what tools you can use to analyze your data quickly make your campaigns more effective
- Learn how classic direct marketing fundamentals can be integrated into modern marketing channels
- Review some common mistakes in direct marketing and how to avoid them
- Gordon Brott, Founder, Gordon Brott Growth Marketing

Expo Networking Break
Closing the Loop: Using Multi-Touch Attribution to Boost Lead Monetization
Key Takeaways:
- Leverage multi-touch attribution to help assess digital campaign performance from customer acquisition to lead monetization
- Discover which campaigns and channels are most effective in driving conversions
- Implement post-sale analysis to analyze user actions after a lead submission to enhance lead monetization efforts
- Santi Pierini, President, CAKE
- Erik Josowitz, Senior VP, Technology & Strategy, AWL
- Tom Radle, VP, CRM Sales, Ellie Mae
- Liora Simozar, Senior Product Manager, Clutter
How Alexa, Google, and Other Emerging Digital Assistants Will Change Marketing and SEO Forever
Key Takeaways:
- Understand how voice-first technologies are impacting search marketing
- Learn practical strategies to help prepare for impact hand-free computing will have on marketing
- Get visibility into what other marketers are doing to integrate and leverage voice for prospecting, engagement, and branding
- Steve Wiideman, President & Sr. Strategist, Wiideman Consulting Group
- Steve Tingiris, Managing Director, Dabble Lab
The NEW Science Behind Campaigns that Persuade
Key Takeaways:
- Discover how Availability Bias turns doubters into buyers
- Learn the surprisingly simple way to influence the choices people make
- Find out how to harness the ripple effect of the Consistency Principle
- Understand when Hyperbolic Discounting may tank your success -- and the one thing you can do about it
- Unlock the secret tactic you can use to make someone feel confident about their buying decision
- Nancy Harhut, Chief Creative Officer, HBT Marketing
- John Sisson, President, HBT Marketing

Expo Happy Hour
Wednesday | March 6

Breakfast
Keynote: The Business Model of Content – Reinventing Content Marketing Into a Measurable Business Strategy with Robert Rose, The Content Advisory
Key Takeaways:
- A framework any business can use to assess the purpose of its current and future approach to content marketing
- A usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
- Specific examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
- Robert Rose, Founder and Chief Strategy Officer, The Content Advisory

Expo Networking Break
EDU Marketing Automation: The Technology & Proven Strategies You Need Today
Key Takeaways:
- Test Your Tech – Discover how to know if you’ve outgrown proprietary systems
- Removing the Roadblocks – Gain tips & tools for quick and effective campaign roll-outs
- Marketing Compliance – Find simple ways to increase transparency
- Rethinking Business Intelligence – Find out what’s important, and what’s not
- Joe Laskowski, Managing Partner and Chief Marketing Officer, Inquir
- Ian Luke Patrick Fitzgerald, President, Day Pacer
- Mark Paetz, Vice President, MatchMaximizer
- Deborah Solmor, General Counsel, TCS Education Systems
Connecting with Consumers: Understanding Their Needs and Humanizing the Process
Key Takeaways:
- Discover the keys to consumer choice when reaching and engaging new customers
- Learn about outside influences that affect consumer responses
- Gain an introduction to basic conversational marketing strategies
- Understand the art and science of adjusting to individual contact preferences and conversational tones (including A/B split testing strategies)
- Aaron Christopher (A.C.) Evans, Founder and CEO, Drips
- Matthew Stern, Senior Vice President of Product, Digital Media Solutions
How Blockchain is Changing Lead Generation
Key Takeaways:
- Hear about blockchain technology explained in plain English
- Understand tokens, cryptocurrencies and ICOs
- Discover how blockchain is changing the face of lead gen
- Gain insight into new opportunities for lead generation in the blockchain industry
- John Hargrave, Publisher, Bitcoin Market Journal
Is Data Killing Creativity? No, And Here's Why
Key Takeaways:
- Discover how to quantify the impact of creativity
- Learn how to be data-inspired
- Understand how to use data to optimize creative and how to use data to better personalize creative
- Find out how to get creative teams excited about data – seeing it as an enabler, rather than as a detractor from the creative and sell-in process
- Ben Grossman, Senior VP, Group Strategy Director, FCB
- Molly Miller, Campaign and Demand Generation Manager, Eaton
Healthcare in 2019: Where Do We Go from Here?
Key Takeaways:
- Understand what regulation and compliance rules must be adhered to when looking at the pay per call space
- When looking for partners (either advertisers, or publishers) what are the key items that a partner must to ensure a successful relationship
- Discover how to get conversions by requesting filters, monitoring your vendor closing percentages, and getting calls to your top closers
- Neil Rubin, Managing Partner, Rank Media Agency
- Adam Wild, Senior Strategic Sourcing Manager, Health Insurance Innovations
- Helene Seydoux, CEO, Torchlight Technology

How to Endure the Challenges of Today’s Regulations with Tech
Key Takeaways:
- Understand the capabilities of regulatory technology
- Find out how regulated companies expand their business by using compliance as a revenue generator as opposed to a cost saver
- Look into the future of compliance and regulatory compliance
- Chris Dessi, Vice President, PerformLine
- Phill Rosen, Founder and Chief Executive Officer, EVEN Financial
Lunch
From Automated Insurance Leads to Customer Engagement: How Agents and Carriers Compete in a Fast-Changing Digital World
Key Takeaways:
- Learn how speed to lead automated lead distribution accelerates lead acquisition and raises quote rates while cutting acquisition cost
- Hear how agents gain client and prospect trust with customer engagement software for scaling operations
- See how tech tools assure agent compliance with consumer protection and data privacy regulations
- Discover marketing acceleration programs with artificial intelligence enabling agents to have smart marketing and personalized customer experiences
- Jeff Brown, Executive VP of Sales, Imprezzio
- Jaimie Pickles, Insurance GM, Jornaya
- Perry Olson, Agent/Owner, State Farm
- Troy Korsgaden, President, Korsgaden International
The Future of Data for People-Based Marketing: A Return to the Golden Rule
Key Takeaways:
- Discuss the state of privacy regulations and the impact on marketing strategies
- Identify ways Data-as-a-Service organizations can restore trust and transparency
- Describe ways brands can assure consumers about the use—and misuse—of data
- Discuss what’s next for data
- Ross Shanken, Founder & CEO, Jornaya
- Jeff Beard, COO, Infutor Data Solutions
Leveraging AI to Reveal Out of the Box, Revenue-Generating Leads Insights
Key Takeaways:
- Learn lead-specific behavior insights that AI, machine learning and data science can reveal
- Discover a SWOT analysis of adding internal AI and data science capabilities vs partnering
- Understand critical first steps for implementing internal AI and data science capabilities
- Find out what to look for in an AI, machine learning or data analytics provider
- Walk away with examples of how to leverage AI for a category of leads data to drive analytics-based decisioning
- Asif Ahmed, VP of Analytics, Infutor Data Solutions
- Tudor Barac-Matei, Director of Analytics, LeadPoint
Mortgage Lead Gen: Today's Market Changes Driving Tomorrow's Lending Opportunities
Key Takeaways:
- Learn which emerging home ownership and finance trends have the biggest implications for your business
- Uncover the highest value opportunities for your organization’s growth and increased market share
- Identify competitive differentiation strategies that leverage these trends and help you secure more customers for life
- Matt Dowd, VP, Product Management, Ellie Mae
- Eli Schwarz, VP, Data Strategy, Jornaya
- Jeremy Bowling, National Sales Manager CDO, Union Home Mortgage
20 Crazy Effective Methods for Increasing Conversions
Key Takeaways:
• Discover the many ways that behavioral intelligence leads to deeper audience insights
• Gain a deeper understanding of the human brain and its influence on behavior
• Learn effective messaging and persuasion techniques
- Tom Shapiro, CEO, Stratabeat, Inc.
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