Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | April 1

8:00 AM – 12:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
 
8:00 AM – 9:00 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Breakfast

Room: Concorde C Hallway
Sponsored by PX.com - Join us for Breakfast and connect with your fellow attendees, speakers, exhibitors and sponsors!
9:05 AM – 9:50 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Keynote: Entitled Consumers Are a Threat to Your Business – Unless You Make Them An Opportunity with Dave Frankland, “Marketing to the Entitled Consumer”

Room: Concorde Ballrooms B&C
Today’s consumers have unreasonable expectations of your brand. They expect you to know everything about them — who they are, what they want and why — and to deliver it at the exact moment they need it. But ad saturation, irrelevant messages and inbox clutter make them resent everything marketers do. Your only path to success is to meet those unreasonable expectations. But, engaging with these entitled consumers demands a new strategy, and whether you call it customer-centricity, customer experience, consumer-first marketing or some other buzzword, one thing is certain — traditional approaches just won’t cut it. Learn from Dave Frankland, author of “Marketing to the Entitled Consumer” about the different dimensions and segments of entitled consumers, how to engage with them and how to turn their unreasonable expectations into lasting relationships.
 
Presented By:
10:00 AM – 2:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Drop Lounge

Room: Exhibit Hall
Sponsored by Drop - Come hang out, recharge and meet fellow attendees!
10:00 AM – 2:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Exhibit Hall Open

Room: Paris Ballroom
10:00 AM – 2:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

TeleDrip Meeting Hub

Room: Concorde Ballroom A
Sponsored by TeleDrip - After day two’s wrap-up—come hang with other LeadsCon attendees and meet leading industry product and service providers. Drinks. Food. Networking. Solutions. Ideas. This is the last major networking reception of LeadsCon so don’t miss it!
10:45 AM – 11:20 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Creating Content that Engages and Activates Your Next Customer

Room: Versailles Ballroom
Content marketing has been described as creating awesome stuff as you listen to your customers and answer their questions. It’s about reaching the top of the search ranking but it’s also so much more than that, including positioning your company or brand as a thought leader. Do you have a content plan? What kinds of content can you produce? Do you have a creation schedule and consistently stick to it? Do you know what a potential customer is looking for? And if so, are you answering their questions and helping them along their journey? We’ll get into all of this and more as we focus on getting consumers to seek you out.

Key Takeaways:
  • Understand content ideation and where to look for inspiration
  • Discover best practices for creating content and the best ways to distribute your message
  • Learn which channels attract the right customers for your business and how to scale your efforts fishing where there are fish
Presented By:
10:45 AM – 11:20 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lead-Gen Math: Tracking, Measuring and Retaining Customers

Room: Concorde Ballroom C
As performance marketers, we’re already using tools, tech and yardsticks to help measure our efforts and get to our next lead. But do you know where you should be spending your time tracking, measuring and analyzing? Are you using the right resources to get the best ROI? And what do you do with that information you’ve collected—what’s the next step? Join us as we review the key measures and tools you need and learn how to use that to drive audience segmentation. According to Econsultancy, 55% of marketers cited better use of data for more strategic audience segmentation and targeting as a priority. Join Core Digital Media and CAKE as they reveal how audience segmentation powered by granular analytics can boost conversions and enhance performance marketing partnerships where all partners win.
 
Key Takeaways:
  • Discover tools and tips to help you reach the right targets
  • Learn best practices from a leading Top 10 Online Advertiser on how to build an effective audience segmentation strategy
  • Unlock the challenges advertisers face when implementing segmentation and solutions to overcome them
10:45 AM – 11:20 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Insurance Lead Gen: Innovation to Meet Today’s Customer Demands

Room: Versailles Ballroom
Click-to-call and click-to-message, warm transfers, social, content, local – all effective approaches to being successful with insurance leads. But as consumers look for convenience and efficient ways to save time and money, agencies and agents are meeting those needs in new and unique ways. In short, insurance lead gen is always evolving and the marketer’s job is never done. Join us as we look at how marketers are succeeding today engaging customers, how they’re using analytics and automation, AI and machine learning to maximize value and remove roadblocks, and where insurance is headed.

Key Takeaways:
  • Understand why properly vetting your calls will get you to more people you can help vs. those you can’t
  • Learn how analytics are the competitive advantage to getting your next conversion
  • Discover why content creation and customer care are more important than you think
Presented By:
11:30 AM – 12:05 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

The YouTube Playbook: Direct Marketing Via Video

Room: Concorde Ballroom C
Every month, more than 2 billion people turn to YouTube and more than 90% of viewers say they have discovered new brands or products on YouTube. Break open a new channel for your lead generation efforts by learning how to use video to acquire even more customers and build brands in ways that drive results. Tangible takeaways on how to maximize performance & drive action from this high reach channel. Step by step guide to higher conversion rates, better measurement, and advanced techniques that you can add into your video strategy.

Key Takeaways:
  • Understand how to produce creative that performs best in digital video
  • Know how to create campaigns that speak to the right user at the right time
  • Learn how to measure the full impact your videos are having on driving results
Presented By:
11:30 AM – 12:05 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

How to Achieve Double Digit Growth through Campaign Optimization

Room: Versailles Ballroom
Marketing pioneer John Wanamaker once famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." If a marketer said that today, then they would likely be out of a job. And yet with so many touchpoints across so many channels and so much noise in advertising and marketing today, it's no wonder that properly measuring attribution remains difficult and marketing spend is wasted.  This session will provide real-world examples and tactics that you can use to achieve double digit growth in lead generation.

Key Takeaways:
  • Learn proven growth strategies for your lead generation efforts
  • Gain a better understanding of attribution and what it looks like throughout the journey
  • Take advantage of better optimization of your digital campaigns leveraging TV, direct mail, email, content, and other tactics
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
11:30 AM – 12:05 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Working Local: Building Relationships to Connect with Customers for Home Services Leads

Room: Versailles Ballroom
Contractors wear many hats, literally and figuratively. In addition to marketing their services, they’re constantly looking for a sale from their next customer. And sometimes tried and true methods for getting your next customer don’t always translate in the digital age. Understanding how to scale your business to meet customer demands while reaching the next level is key. Join Enginefish, a lead gen agency, and Thumbtack, an online market for connecting consumers with local pros, as they share the ins and outs of building a better-quality experience for consumers and contractors both.

Key Takeaways:
  • Learn Thumbtack's journey in local lead generation and how they balance their marketplace of consumers and pros
  • Listen to Thumbtack's advanced strategies, tactics and techniques in Search Engine Optimization (SEO)
  • Discover how Thumbtack manages paid media given a dynamically-changing supply coverage
Moderated By:
Presented By:
12:00 PM – 1:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lunch

Room: Exhibit Hall
Sponsored by Freedom Financial Network - Join us for Lunch and connect with your fellow attendees, speakers, exhibitors and sponsors!
 
1:00 PM – 1:35 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Keeping Up with Compliance: How to Successfully Generate Leads in the Face of Regulation

Room: Concorde Ballroom C
Keeping compliant is top of mind for today’s lead generators, both at the federal and state levels. To understand how to be a trusted lead seller or buyer, you have to look at current legal requirements and proposed legislative trends, including state licensing, advertising and privacy law, and enforcement actions. How do you prepare your business for government and counterparty scrutiny? We’ll help you stay on top of the latest developments and proposed additions.

Key Takeaways:
  • Learn how being associated with bad traffic in any way can make you liable
  • Understand the do’s and don’ts of lead generation and advertising to steer clear of deceptive practices
  • Know how to test vendors and vet your lead sources to ensure compliance
  • Discover how to protect your brand and image in the marketplace as a trusted source
  • Find out what’s new and next with privacy protection, including GDPR and CaCPA
Presented By:
1:00 PM – 1:35 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Modern SEO Tactics for Lead Gen: How to Optimize Your SEO Presence in 2020

Room: Versailles Ballroom
Organic search has evolved dramatically over the past several years. SEO visibility used to mean showing up in the main desktop search engine results pages (SERPS). Today, however, with the rise in prominence of position zero, mobile first, local listings, video carousels and voice search, the concept of "visibility" is much more complicated and nuanced. To perform well in SEO, lead gen companies must understand where it makes sense for them to compete and what they need to do to become visible.

This session gives a quick review of the different SEO visibility options and gives specific, tangible things lead gen companies can do to improve performance.

Key Takeaways:
  • Discover how to incorporate structured mark-up to give your content a chance to show in enriched search such as interactive results and carousels
  • Lean how local pages and directory listings, even in national categories, can help you hyper-target your audience
  • See how meta content can be A/B tested to more traffic
  • Understand how to optimize featured snippets to show up in Google's "answer box"
  • Find out about specific steps you can take for mobile optimization in a "mobile first” world
Presented By:
1:40 PM – 2:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Today’s Most Useful Email Trends, Tips and Tested Tactics

Room: Versailles Ballroom
Do you want the inside scoop on what’s really working in email today? Join us as we share the most up-to-date trends, battle tested tips and scientifically proven tactics – drawn from both in-market research and the latest behavioral science studies in the US and abroad. In this fun, fast-paced, and example-jammed session, you’ll discover what to do, what to avoid, and what will give your campaigns the competitive edge you’re looking for. Find out what’s actually performing in-market right now, hear why it works, and see examples of emails that do it right. You’ll leave this session with pages of notes to improve your current campaigns. And the best part? These powerful tactics are easy to apply.
 
Key Takeaways:
  • Find out what some of today’s biggest email misconceptions and missed opportunities are
  • See how to prompt people to automatically open and read your email by adding the persuasive tactics of behavioral science
  • Gain numerous techniques you can confidently test the next day to quickly increase your email ROI
Presented By:
1:40 PM – 2:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

TCPA: Litigation and Compliance in 2020

Room: Concorde Ballroom C
Whether it’s updates on auto dialers, spoofed calls, international calling or truth in caller ID, you need to be up on the latest findings around TCPA. Find out where the FCC is extending its authority, what’s behind the latest petitions and more. Join us as we examine recent actions and help you understand what it takes to be compliant in today’s market.

Key Takeaways:
  • Understand how TCPA is being enacted in various vertical markets
  • Find out what the FCC’s expanded Caller ID rules mean for your business
  • Discover how to stay compliant in all voice and text communication
Presented By:
  • David Kaminski, Partner and Chair of Financial Services Practices Group, Carlson & Messer LLP
1:40 PM – 2:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

How Persuasion, Emotion and Trust (PET) Drives Customer Acquisition

Room: Versailles Ballroom
Most of the world of Marketing sees persuasion through the lens of value proposition. But do you really think that every decision people make is a rational weighing of pros and cons? The science of psychology finds that people make decisions in ways that are emotional and seemingly irrational. UX uses the science of psychology to influence decisions with an approach called Persuasion, Emotion, and Trust (PET). Come learn about PET from one of the world’s leading UX professionals, Dr. Noah Schaffer. He’ll show you how to find out your customers’ Drives, Blocks, Feelings, and Beliefs and use that understanding to build a strategy and drive customer acquisition.
 
Key Takeaways
  • Understand the principles of Persuasion, Emotion, and Trust
  • Find out how to learn your customers’ Drives, Blocks, Feelings, and Beliefs, and how to leverage them to drive conversion
  • Discover the secret weapon that lets UX drive uniquely persuasive designs
  • Learn a strategic approach to make a truly persuasive experience from first engagement to the final close, and even following through to retention
Presented By:
  • Noah Schaffer, Executive UX Strategist, Human Factors International