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Thursday | October 1

8:00 AM – 5:30 PM
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Exhibit Hall Open

9:00 AM – 10:00 AM
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TCPA: Litigation and Compliance in 2020

Room: Breakout Stage 1
Whether it’s updates on auto dialers, spoofed calls, international calling or truth in caller ID, you need to be up on the latest findings around TCPA. Find out where the FCC is extending its authority, what’s behind the latest petitions and more. Join us as we examine recent actions and help you understand what it takes to be compliant in today’s market.

Key Takeaways:
  • Understand how TCPA is being enacted in various vertical markets
  • Find out what the FCC’s expanded Caller ID rules mean for your business
  • Discover how to stay compliant in all voice and text communication
Presented By:
  • David Kaminski, Partner and Chair of Financial Services Practices Group, Carlson & Messer LLP
10:00 AM – 1:00 PM
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Marketing Growth and Optimization Workshop: Actionable Tips, Tricks and Tactics on Social, Email, Search and More!

Room: Workshop Stage
Want to improve the results of your current marketing channels? Looking for ideas to open up new channels? If so, then this is the session for you. Bring your laptops and be ready learn! This fast-paced training will cover a wide range of topics with specific and actionable ideas and insights to make your campaigns work harder for you. 

Format
The training will bring in various experts who will spend 15-30 minutes showing actionable tactics, tips and powerful examples of great marketing across more than 10 different areas including (but not limited to):
  • Facebook
  • SEM
  • Email Marketing
  • LinkedIn (organic and paid)
  • Competitive Intelligence
  • Google Analytics
  • Landing Page Optimization
  • Direct Mail
  • Resources & Tools
What You Will Learn in Each Topic Area
Over the 4 hours, attendees will come away with:
  • Actionable tactics and tips from basic to advanced to help make your campaigns more effective
  • Specific examples of great marketing   
  • Tools and resources you can use to learn and improve your campaigns
Attendees will receive all materials at the end of the training.
 
Who Should Attend?
Anyone from beginner to advanced who wants to improve the performance of their marketing. The fast pace and large volume of topics covered mean that whether you are a solo marketer or have a 20-person marketing team, you will find real value in this training.
 
About the Presenters
Gordon Brott – Gordon has more than 20 years hands-on experience in acquisition marketing at companies of all sizes. He is currently the founder of Gordon Brott Growth Marketing where he works with both startups and established companies to grow and scale their businesses. Previously, Gordon was the Senior Director of Marketing for more than 8 years at OnDeck, where he led the acquisition marketing efforts as the company grew from $10M to nearly $400M in annual revenue and went public in 2014. Gordon has presented at LeadsCon 3 times in the past, and his talks always receive some of the top reviews at the conference.

Kevin Lord Barry
Kevin Lord Barry helps grow companies using paid advertising on Facebook and Google. Over the past 10 years, he’s managed millions in ROI positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck and more. He co-founded Right Percent to create an agency that can scalably serve fast growing leadgen companies in every vertical.



How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops.
 
Presented By:
10:30 AM – 11:30 AM
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Lead Gen Automation & Innovation: The State of Technology Tour

Room: Breakout Stage 1
For some time, AI has been driving the latest marketing tech. But, the complexity of its online to offline conversion funnel has shielded Lead Generation from this technological overhaul. The industry is now on the cusp of a new age—an AI age where marketers rely on the tools in their tech stack to increase ROI, uncover new prospects and, frankly, make their jobs easier. However, the number of choices in martech can be daunting. From click generation to sales closing, including lead capture and lead processing, it becomes harder and harder to stay current on trends, consumer behavior and innovation. Don’t be left behind. Come make your job easier.

Join us as we give you the LeadGen 500 Landscape - the first comprehensive mapping of our industry, with stops along the way to point out helpful tools, where AI can be used as a game-changing asset in your value chain and how to think outside the box when it comes to finding, targeting and reaching the right consumers.

Key Takeaways:
  • Understand where AI can be used as a game-changing asset in your Value Chain
  • Learn what’s new with dynamic lead generation, embedding lead gen regardless of platform  
  • Explore case studies from new players utilizing AI in the Lead Gen space 
Moderated By:
Presented By:
11:30 AM – 12:30 PM
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Higher Ed Lead Gen and Achieving Student Enrollment Goals

Room: Breakout Stage 2
The entire higher education landscape is evolving: The separation between for-profit and non-profit schools continues to blur, more traditional schools are farming out management of their online programs to Online Program Managers (OPMs) third-parties, and more of these OPMs are competing directly with universities for their business. Caught up in all of this, students are still taking on astronomical debt to achieve their higher ed goals. Meeting the demands to acquire new students in today’s market requires thoughtful targeting and retargeting, tracking and engaging through social and search. Join us as we assess that state of higher education today and share insights on where it may be headed.

Key Takeaways:
  • Get best practices for reaching and connecting with today’s student prospects
  • Gain the latest insights on regulatory scrutiny impacting EDU
  • Understand how the for-profit model is advancing to meet the needs of non-traditional students while effectively putting private and federal funding to good use
Moderated By:
Presented By:
12:30 PM – 1:30 PM
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The YouTube Playbook: Direct Response Via Video

Room: Breakout Stage 1
Every month, more than 2 billion people turn to YouTube and more than 90% of viewers say they have discovered new brands or products on YouTube. Break open a new channel for your lead generation efforts by learning how to use video to acquire even more customers and build brands in ways that drive results. Tangible takeaways on how to maximize performance & drive action from this high reach channel. Step by step guide to higher conversion rates, better measurement, and advanced techniques that you can add into your video strategy.

Key Takeaways:
  • Understand how to produce creative that performs best in digital video
  • Know how to create campaigns that speak to the right user at the right time
  • Learn how to measure the full impact your videos are having on driving results
Presented By:
1:00 PM – 1:50 PM
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Infutor Sponsored Session: From Marketing to Modeling: Maximize Consumer Data for Optimal Lead Generation

Room: Breakout Stage 2
As the race for the best prospects in the lead generation space heats up, so does the demand for the best data that is often the difference in finishing first or finishing last. Consumer data is critical to lead generators as it helps identify, validate and prioritize new prospects in real-time.

In this session, Infutor Data Solutions, an industry leading data and lead solution provider, and healthcare solutions provider Torchlight, will discuss tactical ways to improve all areas of lead generation through consumer data. Attendees will learn how data and intelligence enables Torchlight to complete and score its best leads in real-time while fueling lifetime value modeling and attribution. The speakers will also conduct a live Q&A session to answer your lead generation questions.

After this session, you will know how to:
  • Enrich consumer contact information and build a deep profile of attributes to allow for more streamlined engagements
  • Score aged and inbound leads in real-time in order to be the first to reach the best prospects
  • Leverage lead scoring to prioritize and route the highest-propensity buyers to the best agents
  • Utilize the right data to drive in-house modeling to truly understand and optimize the lifetime value of your best leads
  • Maximize data by identifying the attributes that make up your best leads

 
Presented By:
  • Stuart Lazarus, Vice President of Lead Gen Market Solutions, Infutor Data Solutions
  • Steve Phillips, Director of Data Science & Analytics, Torchlight Technology
2:00 PM – 3:30 PM
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Keynote: Entitled Consumers Are a Threat to Your Business – Unless You Make Them An Opportunity with Dave Frankland, “Marketing to the Entitled Consumer”

Room: Keynote Stage
Today’s consumers have unreasonable expectations of your brand. They expect you to know everything about them — who they are, what they want and why — and to deliver it at the exact moment they need it. But ad saturation, irrelevant messages and inbox clutter make them resent everything marketers do. Your only path to success is to meet those unreasonable expectations. But, engaging with these entitled consumers demands a new strategy, and whether you call it customer-centricity, customer experience, consumer-first marketing or some other buzzword, one thing is certain — traditional approaches just won’t cut it. Learn from Dave Frankland, author of “Marketing to the Entitled Consumer” about the different dimensions and segments of entitled consumers, how to engage with them and how to turn their unreasonable expectations into lasting relationships.
 
Presented By:
4:00 PM – 5:00 PM
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3 A's for Growth: Acquisition, Allocation and Attribution

Room: Breakout Stage 1
Marketers today have more opportunities than ever to acquire and connect with customers. And although agencies and vendors are often busy optimizing channels, the question for those on the brand side becomes how to best acquire and manage leads, allocate and optimize spend, and attribute those customers to the right source across all channels to maximize their acquisition efforts and retain customers who never even think about channel strategy. This session will explore how a lead-gen expert and three brand leaders look at leveraging best practices in lead generation techniques, tactics and channel strategies, and what it takes to achieve more effective campaigns for higher customer acquisition and retention.

Key Takeaways:
  • Learn proven growth strategies for your lead generation efforts
  • Gain a better understanding of attribution and what it looks like throughout the journey
  • Take advantage of better optimization of your digital campaigns leveraging TV, direct mail, email, content, and other tactics
Moderated By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
Presented By:
  • Jennifer Bradley, SEO and Digital Strategy Consultant, HP Enterprise
  • Nancy Sherr, EVP, Chief Marketing Officer, 1st Franklin Financial Corporation
  • Adam Pierno, AVP Marketing Strategy, Arizona State University
4:00 PM – 5:00 PM
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Insurance Lead Gen: Innovation to Meet Today’s Customer Demands

Room: Breakout Stage 2
Click-to-call and click-to-message, warm transfers, social, content, local – all effective approaches to being successful with insurance leads. But as consumers look for convenience and efficient ways to save time and money, agencies and agents are meeting those needs in new and unique ways. In short, insurance lead gen is always evolving and the marketer’s job is never done. Join us as we look at how marketers are succeeding today engaging customers, how they’re using analytics and automation, AI and machine learning to maximize value and remove roadblocks, and where insurance is headed.

Key Takeaways:
  • Understand why properly vetting your calls will get you to more people you can help vs. those you can’t
  • Learn how analytics are the competitive advantage to getting your next conversion
  • Discover why content creation and customer care are more important than you think
Moderated By:
Presented By:
5:30 PM – 6:30 PM
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Keeping Up with Compliance: How to Successfully Generate Leads in the Face of Regulation

Room: Breakout Stage 1
Keeping compliant is top of mind for today’s lead generators, both at the federal and state levels. To understand how to be a trusted lead seller or buyer, you have to look at current legal requirements and proposed legislative trends, including state licensing, advertising and privacy law, and enforcement actions. How do you prepare your business for government and counterparty scrutiny? We’ll help you stay on top of the latest developments and proposed additions.

Key Takeaways:
  • Learn how being associated with bad traffic in any way can make you liable
  • Understand the do’s and don’ts of lead generation and advertising to steer clear of deceptive practices
  • Know how to test vendors and vet your lead sources to ensure compliance
  • Discover how to protect your brand and image in the marketplace as a trusted source
  • Find out what’s new and next with privacy protection, including GDPR and CaCPA
Presented By:
5:30 PM – 6:30 PM
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Mortgage Lead Gen: Lead Conversion in the New Normal

Room: Breakout Stage 2
As a result of systemic economic and social changes brought about by COVID-19, our industry is at the precipice of a New Normal. Today, perhaps more than ever, the lender and loan officer’s ability to effectively manage and convert leads is central to achieving and sustaining business results.

Having lead organizations through the systemic changes of the past 37 years, Dale Vermillion is uniquely qualified to offer a trusted insight into how lenders and loan officer’s can effectively manage and convert leads in the New Normal.

By joining Dale for this powerful 1-hour session, you will learn:
 
  • Timely strategies for managing record-breaking lead volume
  • Timeless principles optimizing lead prioritization, and
  • Proven tactics for maximizing lead conversion
Presented By: