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Wednesday | September 30

2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Bits & Pieces: A 360° Look at Things You May Have Missed that Impact You!

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Think you have a pulse on what's going on in the world of lead generation? Not so fast. In this one-of-a-kind audience participation session, we encourage you to ask our panel of experts your questions as you catch up on the top trends and topics impacting lead generation today. Learn from TCPA insurance experts, American's with Disabilities Act website guideline experts, CCPA & privacy experts and other lead generation-related topics you may be unaware are impacting your business today. This is your chance to stump the panel with your question!
 
Moderated By:
Presented By:
2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Push vs. Pull: The Modern Debate

Room: Versailles Ballroom

LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.
 

Any good marketing student knows push marketing strategies are more effective than pull strategies. Or are they? Join us as our experts take the stage to duke it out, discussing key innovations and best practices for push and pull marketing in the modern digital world. Do you want to spend your hard-earned dollars pushing your message out to your target audience? Or will you be more effective drawing your audience in to your property and your conversion path? The push vs. pull debate will help you choose the proper strategy once and for all.

3:00 PM – 4:15 PM
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BSS Pass Only - $ -- Heavyweight Battle: CMO vs. CIO. Who Wins? Why Marketers Must Embrace Data or Perish

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

It’s the newest heavyweight battle. Does marketing really own the marketing department? There is a new contender driving change: the CIO. But is the incumbent CMO fighting back with new tech, like CDPs? For any marketing leader to be successful, there is no question they must embrace information, analytics and data-driven insights. In this session, we will look at how to embrace analytics to improve profitability and ROI as a marketer, and the data that drives the most important decisions through the entire marketing journey; inbound, outbound and in-between engagements. Learn why you must adapt and how to adapt, or lose your edge as a successful marketer. 
 
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Matt Tillman, President, RateMarketplace
3:00 PM – 4:15 PM
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BSS Pass Only - $ -- TCPA Cage-Rematch: Battle Royale Edition

Room: Versailles Ballroom
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Not since the days of the gladiators of the Roman colosseum have two more formidable opponents squared off to do battle before a cheering crowd of onlookers. In this one-of-a-kind segment, world-class defense attorney Eric J. Troutman is set to do battle with powerhouse consumer lawyer Jason Ibey on issues ranging from the proper definition of ATDS to the TCPA’s standing requirements, ringless voicemails, revocation and so much more. You’ll get the benefit of both side’s perspectives as you get a closer than ever before look at one of TCPAWorld’s most noted plaintiff’s attorneys. The panelists will also pause during their grudge match to take questions from the crowd and to walk attendees through the real-life procedure of high-stakes TCPA litigation. You’ll leave educated and invigorated.
Moderated By:
Presented By:
4:30 PM – 5:30 PM
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BSS Pass Only - $ -- 2020 Economic Outlook & Insights with Doug Duncan, Chief Economist at Fannie Mae

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Join us for a session on the U.S. economic outlook for 2020 and into 2021 including global factors such as trade and coronavirus impacts. Doug Duncan of Fannie Mae will offer a picture of US demographics and consumer attitudes about technology, financial services and housing, and a discussion around lender attitudes.

Doug’s economic outlook will be followed by a candid fireside chat with LendingTree’s Bruce Cook as the two discuss those factors most impacting the Lead Generation industry today. This is a first-of-its-kind session and a can’t miss event!
 
Presented By:
  • Doug Duncan, Senior VP and Chief Economist, Fannie Mae
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
5:30 PM – 7:00 PM
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BSS Pass Only - $ -- Buyer/Seller Marketplace Reception

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

For those attending the Buyer's & Seller's Summit, join us at the end of the day for a cocktail and conversation!