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Monday | March 30

7:00 AM – 7:00 PM
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Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
7:00 AM – 5:30 PM
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TeleDrip Meeting Hub

Room: Concorde Ballroom A

Sponsored by TeleDrip - No need to take any meetings in the lobby or hallways. This year our private Meeting Hub allows you to book meetings with 1-8 people and never leave the LeadsCon boundaries. Book a table, grab a coffee, have your meeting… get business done. You’ll never have to go to the lobby again. (Your LeadsCon badge is required for Meeting Hub entry.)

8:00 AM – 12:00 PM
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Marketing Growth and Optimization Workshop: Actionable Tips, Tricks and Tactics on Social, Email, Search and More!

Room: Versailles 3 & 4
Want to improve the results of your current marketing channels? Looking for ideas to open up new channels? If so, then this is the session for you. Bring your laptops and be ready learn! This fast-paced training will cover a wide range of topics with specific and actionable ideas and insights to make your campaigns work harder for you. 

Format
The training will bring in various experts who will spend 15-30 minutes showing actionable tactics, tips and powerful examples of great marketing across more than 10 different areas including (but not limited to):
  • Facebook
  • SEM
  • Email Marketing
  • LinkedIn (organic and paid)
  • Competitive Intelligence
  • Google Analytics
  • Landing Page Optimization
  • Direct Mail
  • Resources & Tools
What You Will Learn in Each Topic Area
Over the 4 hours, attendees will come away with:
  • Actionable tactics and tips from basic to advanced to help make your campaigns more effective
  • Specific examples of great marketing   
  • Tools and resources you can use to learn and improve your campaigns
Attendees will receive all materials at the end of the training.
 
Who Should Attend?
Anyone from beginner to advanced who wants to improve the performance of their marketing. The fast pace and large volume of topics covered mean that whether you are a solo marketer or have a 20-person marketing team, you will find real value in this training.
 
About the Presenters
Gordon Brott – Gordon has more than 20 years hands-on experience in acquisition marketing at companies of all sizes. He is currently the founder of Gordon Brott Growth Marketing where he works with both startups and established companies to grow and scale their businesses. Previously, Gordon was the Senior Director of Marketing for more than 8 years at OnDeck, where he led the acquisition marketing efforts as the company grew from $10M to nearly $400M in annual revenue and went public in 2014. Gordon has presented at LeadsCon 3 times in the past, and his talks always receive some of the top reviews at the conference.

Kevin Lord Barry
Kevin Lord Barry helps grow companies using paid advertising on Facebook and Google. Over the past 10 years, he’s managed millions in ROI positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck and more. He co-founded Right Percent to create an agency that can scalably serve fast growing leadgen companies in every vertical.



How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
 
Presented By:
8:00 AM – 12:00 PM
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Organic Lead-Gen Workshop: Maximizing Leads through Content, SEO and Conversion Optimization

Room: Versailles 1 & 2
If you’re fed up with paid media that exhausts your budget at a high cost per acquisition, or if you’re simply looking to break through with organic lead generation initiatives that effectively and sustainably increase your pipeline, this workshop is for you.

The right organic strategies enable you to extend your reach, drive traffic and increase your qualified leads. This interactive workshop will guide you through advanced approaches to scalable organic lead generation.

What You Will Learn
Simply put, you’ll learn multiple methods in this 4-hour workshop for improving your organic lead generation results and filling your pipeline.
 
  • Gain insights into the brain science of marketing, uncovering the principles of neuroscience and human psychology that drive your audience to the actions they take. You’ll discover why this is a critical, foundational step that has a massive impact on your lead-generation results.
  • Learn effective strategies for audience targeting, content development, storytelling, content amplification and SEO, filled with real-world examples.
  • Discover nine CRO frameworks for higher conversion rates.
  • See how to tie it all together, with approaches to integration that help you achieve a higher ROI on your lead-generation efforts.

Who Should Attend?
If you are looking for advanced organic lead generation strategies and techniques, then this workshop is for you. Any marketer involved in demand generation, lead generation or conversion optimization will benefit from this fast-paced, action-packed training session.

About the Presenters
Tom Shapiro – Tom is CEO of Stratabeat, Inc. (https://stratabeat.com/), a B2B branding, web design and marketing agency. Through his career, Shapiro has developed marketing strategies for market leaders including AT&T, Intel, UnitedHealthcare and Hewlett-Packard. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro is the author of the book, “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” available on Amazon.

Ginger Shimp Ginger is Senior Marketing Director at SAP (https://www.sap.com/) and an award-winning marketeer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling not only the SAP story but the stories of its customers—and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, it’s who she is! Right now, technology is changing faster than ever, yet slower than it ever will, and at SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world, producing more than 79% of the world’s chocolate, 77% of the world’s beer, and 85% of the world’s pet food. That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey.

How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
Presented By:
8:00 AM – 12:00 PM
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Partnership Marketing Workshop: Finding, Building and Scaling Strategic Partnerships

Room: Concorde Ballroom C
The Strategic Partnership Workshop’s sole purpose is to help businesses grow through highly aligned partnership programs. This workshop features CEOs, CMOs and Business Development professionals from top US brands, publishers and membership groups. In its fourth year, this workshop is expected to fill, fast.

Why is This Content Critical at LeadsCon?
Growth is hard. Profitable growth is harder. The competitive pressure on brands, publishers and lead sellers are very material. Strategic partnerships represent much-needed relief. Forging partnerships can deliver the growth and economic outcomes we’re all seeking more of.

What You Will Learn
This workshop focuses entirely on real, actionable paths to profitable growth through partnership. Attendees will hear from leaders who are thriving through leveraging strategic partnerships in their businesses. We will also feature breakout sessions led by top CEOs, CMOs and Business Development professionals. 

Key Takeaways
Attendees will walk away with a greater understanding of:
1.    The impact of partnerships on a business’s bottom line.
2.    Elements of a great partnership marketing strategy.
3.    How to ensure program success, early on.
4.    Critical alignment strategies.
5.    Immediate opportunities to enact partnership programs.

Who Should Attend?
Anyone who focused on customer acquisition, retention and revenue growth. 

What Past Attendees Have to Say
•    “One of the most valuable events I attend each year.” C-Level Executive, Top-5 US Bank
•    “The best content I took in this year.” SVP, BD, National Insurance Agency
•    “Worth the entire trip expense.” CMO, Top-15 US Home Service Brand

About the Presenters
JT Benton is an industry leader with extensive performance marketing experience. He will be joined on stage by many of the top CEO’s, CMO’s and partnership experts in the performance marketing industry. 

How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
 
Moderated By:
Presented By:
11:00 AM – 1:00 PM
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Networking Lunch in The Meeting Hub

Room: Concorde Ballroom A
Details forthcoming!
2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Bits & Pieces: A 360° Look at Things You May Have Missed that Impact You!

Room: Versailles 3 & 4
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Think you have a pulse on what's going on in the world of lead generation? Not so fast. In this one-of-a-kind audience participation session, we encourage you to ask our panel of experts your questions as you catch up on the top trends and topics impacting lead generation today. Learn from TCPA insurance experts, American's with Disabilities Act website guideline experts, CCPA & privacy experts and other lead generation-related topics you may be unaware are impacting your business today. This is your chance to stump the panel with your question!
 
Moderated By:
Presented By:
2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Push vs. Pull: The Modern Debate

Room: Versailles 1 & 2

LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.
 

Any good marketing student knows push marketing strategies are more effective than pull strategies. Or are they? Join us as our experts take the stage to duke it out, discussing key innovations and best practices for push and pull marketing in the modern digital world. Do you want to spend your hard-earned dollars pushing your message out to your target audience? Or will you be more effective drawing your audience in to your property and your conversion path? The push vs. pull debate will help you choose the proper strategy once and for all.

3:00 PM – 4:15 PM
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BSS Pass Only - $ -- Heavyweight Battle: CMO vs. CIO. Who Wins? Why Marketers Must Embrace Data or Perish

Room: Versailles 3 & 4
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

It’s the newest heavyweight battle. Does marketing really own the marketing department? There is a new contender driving change: the CIO. But is the incumbent CMO fighting back with new tech, like CDPs? For any marketing leader to be successful, there is no question they must embrace information, analytics and data-driven insights. In this session, we will look at how to embrace analytics to improve profitability and ROI as a marketer, and the data that drives the most important decisions through the entire marketing journey; inbound, outbound and in-between engagements. Learn why you must adapt and how to adapt, or lose your edge as a successful marketer. 
 
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Matt Tillman, President, RateMarketplace
3:00 PM – 4:15 PM
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BSS Pass Only - $ -- TCPA Cage-Rematch: Battle Royale Edition

Room: Versailles 1 & 2
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Not since the days of the gladiators of the Roman colosseum have two more formidable opponents squared off to do battle before a cheering crowd of onlookers. In this one-of-a-kind segment, world-class defense attorney Eric J. Troutman is set to do battle with powerhouse consumer lawyer Jason Ibey on issues ranging from the proper definition of ATDS to the TCPA’s standing requirements, ringless voicemails, revocation and so much more. You’ll get the benefit of both side’s perspectives as you get a closer than ever before look at one of TCPAWorld’s most noted plaintiff’s attorneys. The panelists will also pause during their grudge match to take questions from the crowd and to walk attendees through the real-life procedure of high-stakes TCPA litigation. You’ll leave educated and invigorated.
Moderated By:
Presented By:
4:30 PM – 5:30 PM
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BSS Pass Only - $ -- 2020 Economic Outlook & Insights with Doug Duncan, Chief Economist at Fannie Mae

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Join us for a session on the U.S. economic outlook for 2020 and into 2021 including global factors such as trade and coronavirus impacts. Doug Duncan of Fannie Mae will offer a picture of US demographics and consumer attitudes about technology, financial services and housing, and a discussion around lender attitudes.

Doug’s economic outlook will be followed by a candid fireside chat with LendingTree’s Bruce Cook as the two discuss those factors most impacting the Lead Generation industry today. This is a first-of-its-kind session and a can’t miss event!
 
Presented By:
  • Doug Duncan, Senior VP and Chief Economist, Fannie Mae
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
5:30 PM – 7:00 PM
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BSS Pass Only - $ -- Buyer/Seller Marketplace Reception

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

For those attending the Buyer's & Seller's Summit, join us at the end of the day for a cocktail and conversation! 
9:30 PM – 11:30 PM
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LeadsCon Late Night

Room: Beer Park @ Paris Las Vegas
Sponsored by AWL & Infutor - It’s the first night of the conference and you need to start networking! LeadsCon Late Night is your chance to reconnect with old friends and meet new industry peers. This is the “can’t miss” industry networking event of the year. Come early and stay late.

Tuesday | March 31

7:00 AM – 6:00 PM
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Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
8:00 AM – 9:00 AM
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Breakfast

Room: Concorde C Hallway
Sponsored by PX.com - Join us for Breakfast and connect with your fellow attendees, speakers, exhibitors and sponsors!
9:00 AM – 9:45 AM
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The State of the Industry: Where Customer Acquisition Is. And Where It’s Headed.

Room: Concorde Ballrooms B&C
Sponsored by PX - In 2020, the world of lead generation and customer acquisition is evolving. Data privacy, consumer choice and technological disruption are leading us, for better or worse, to a new place. How are marketers succeeding today? What new opportunities are emerging? How can you successfully generate customers? Join us as PX.com shares the results of its second annual State of the Industry Survey to explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.
 
Key Takeaways:
  • Hear from your colleagues on the pulse of lead generation with industry survey insights
  • Discover opportunities and challenges facing marketers, publishers and aggregators today and how they impact your business
  • Understand shifts in the marketplace that affect how and where brands can effectively and efficiently acquire customers
Presented By:
Moderated By:
Presented By:
  • Cooper Schwartz, Head of Industry, New Business & Insurance, ConsumersAdvocate.org
  • Mark Stokes, Executive Vice President & General Manager of Inside Sales, Alder Home Security
9:45 AM – 10:30 AM
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Keynote: The Infinite Funnel: Untangling the Messy Web of Modern Consumer Journeys with Seth van der Swaagh, Google

Room: Concorde Ballrooms B&C
Rapid increases in technology and access to information have made consumers more curious, demanding, and impatient than ever. And boy what a mess this has made for marketers. Shopping and purchase behavior used to follow a neat and predictable linear flow. But now consumers move along a seemingly infinite array of purchase paths, resembling more a tangled web than any traditional marketing funnel. This change has been rapid, and is only becoming more complex. We'll talk about what this means for lead gen marketing and how savvy marketers can ensure they continue to connect with consumers in all the moments that matter.

 
Presented By:
10:30 AM – 11:10 AM
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Keynote: Missed Audience, Missed Opportunities: Engaging Disabled Consumers

Room: Concorde Ballrooms B&C
Sponsored by Accessibility Shield - More than one billion consumers are living with a disability—nearly one in five in the U.S. alone. It’s a staggering figure, encompassing an audience with tremendous spending power that not only buys differently but also interacts with marketing differently—a fact that has emerged as a much more significant legal concern for brands. Come learn about one of the biggest consumer segments marketers aren’t engaging with as we’re joined by Mandy Harvey, America’s Got Talent Golden Buzzer Winner and global disability advocate. Hearing impaired since college, Mandy will share her own heartfelt story as she illustrates the challenges faced by those who cannot consume content the same way so many others do. She’ll open your eyes to the audience, the nuances of connecting with it, and to Accessibility Shield, whose mission is to make digital content accessible for all. Get inspired to refocus marketing on this missed market. Mandy will be joined by Jason McKee from Accessibility Shield and Kenneth Kinney from Ai Media Group and "A Shark's Perspective" - Podcast.

 
Presented By:
  • Mandy Harvey, America's Got Talent Golden Buzzer Winner, Mandy Harvey Music
  • Jason McKee, CMO, Accessibility Shield
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
10:30 AM – 6:00 PM
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Drop Lounge

Room: Exhibit Hall
Sponsored by Drop - Come hang out, recharge and meet fellow attendees!
 
10:30 AM – 6:30 PM
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Expo Hall Open

Room: Paris Ballroom
11:00 AM – 6:30 PM
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TeleDrip Meeting Hub

Room: Concorde Ballroom A
Sponsored by TeleDrip!
11:30 AM – 1:00 PM
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Lunch

Room: Exhibit Hall
Sponsored by Freedom Financial Network - Join us for Lunch and connect with your fellow attendees, speakers, exhibitors and sponsors!
 
11:30 AM – 12:45 PM
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Lunch and Learn Roundtable Lab: What Marketers Need to Know to Own the Mortgage and Insurance Customer Buying Journey

Room: Champagne Ballroom 2
Sponsored by Infutor - In a world where everything is data-driven and real-time, Mortgage and Insurance Marketers need to understand their unique customer buying journey so they can positively impact each engagement, from first touch through conversion.

In this lunch and learn session, Infutor Data Solutions, an industry leading expert in identity data and lead generation solutions, and Jornaya, a leader in data-as-a-service for major-life purchase markets, will facilitate a roundtable discussion talking about the key challenges marketers face at each point in the path to purchase.

This interactive session will encourage audience participation as leaders in the Mortgage and Insurance industry will look at key obstacles through the buying journey, the lack of data at key decision points through the process and how our collective clients have overcome challenges to significantly impact their mortgage and insurance lead conversions.

Speakers:
  • Stuart Lazarus, VP of Lead Gen Solutions, Infutor Data Solutions
  • Mike Eshelman, Head of Consumer Finance, Jornaya
  • Jeff Piotrowski, Senior Director, Jornaya
* Lunch will be available for all attendees.
 
1:30 PM – 2:15 PM
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SMS & Call Marketing: 2020 Best Practices

Room: Versailles 1 & 2
Consumer communication trends are ever changing. These changes and advancements create opportunity, but there are rules to follow to stay compliant. There are many methodologies and a low barrier to entry to making calls and sending texts. Hear first-hand about these established methodologies to communicate efficiently and effectively with your consumers. This panel features a best-in-class line up of brands, agencies, and technologies that will share their learnings, insights and opinions on what is working and what’s next.

Key Takeaways:
  • Discover things you need to know to stay compliant in 2020
  • Find out how to make these channels work for you earn
  • Learn how best-in-class brands like Liberty Mutual are driving innovation
  • Hear first-hand what NOT to do (bloopers and worst practices)
  • Gain tangible takeaways on how to integrate these best practices today
Moderated By:
Presented By:
1:30 PM – 2:15 PM
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Traffic Channels: What to Buy, What Not to Buy and Where

Room: Concorde Ballroom C
Lead Generation is constantly evolving, and finding the perfect customer is always a moving target. So where do you look and how do you stay on top of the best ways to prospect and find the right audience? We’ll give you insights into how to enhance your outbound and inbound efforts so you can maximize your spend, where marketing tech can help you source the right consumers and how to think like your customers.

Key Takeaways:
  • Discover which channels, be it clicks, calls or other leads, provide the best returns for prospecting
  • Understand how to further your reach by combining your message across channels
  • Find out what to look for when partnering with publishers and data providers
  • Keep current on what to look for in 1st party traffic vs. 3rd party traffic
Presented By:
1:30 PM – 2:15 PM
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Maximizing Mortgage Lead Gen to Maintain Margins and Profitability

Room: Versailles 3 & 4
Generating leads in the lending space has been stressed in the past 18 months, and finding open space in the market has been tough, but there is still opportunity and a reason to invest in this market. Join us as lenders and mortgage experts share what’s working and how they are managing lead costs, as well as where lead aggregators are finding cost-effective sources and where new partnerships between realtors and lenders in vertical integration are taking the industry.

Key Takeaways:
  • Understand why aged leads and non-qualified leads are worth revisiting
  • Discover best practices for staying ahead of the cost to produce a lead
  • Learn how to work with referral partners to boost your marketing efforts
  • Find out what today’s millennial buyers look for when shopping for a new home
Moderated By:
Presented By:
  • Brad Jones, VP of Marketing Strategy, Guaranteed Rate Inc.
  • Scott Payne, Owner and Principal Consultant, SDP Solutions, LLC
2:25 PM – 3:10 PM
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Social Media for Lead Gen: Building a Viable Strategy

Room: Versailles 1 & 2
55% of the US and EU populations, including your target customers, use Facebook and other social media platforms every single day of their lives. That’s why social media can be a gold mine for leads in almost every vertical. With so many platforms today, how do you create an effective and efficient approach that targets the right audience, increases your reach and most importantly leads to sales? Join us as we explore best practices and techniques for engaging new prospects and meeting the needs of existing customers.

Key Takeaways:
  • Discover what’s new in social media and how to be most effective on different channels
  • Strategize and plan your product or service offerings to generate inbound leads
  • Understand the ways social channels differ and where each excels for lead generation
  • Target leads that qualify for your offerings and offer the most value to your business
  • Use technology to monitor, track and attribute to get the full picture of your conversion funnel - from impressions to engagement and sales
Presented By:
2:25 PM – 3:10 PM
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Predictive Analytics and Privacy: How to Sustain Conversion in the World of Consumer Advocacy

Room: Concorde Ballroom C
Please join us as we explore how to capture information and intent while remaining compliant in the age of consumer advocacy. The digital marketer today must find new ways to generate growth through creative compliant conversion. Innovation and technology have responded with solutions like predictive analytics but also the unintended consequence of increased consumer exposure. We will discuss the need to balance conversion with consumer security and the roles played by Analytics/BI, Compliance/Regulation. Our panel brings a wealth of knowledge and foresight to help facilitate a holistic conversation to address the future of our industry.

Key Takeaways:
  • Discover how to balance leveraging big data and protecting consumer privacy concerns
  • Understand the impact of potential legislation and new regulations (California Consumer Privacy Act (CCPA)
  • Explore the need for Clean Data - identifying the impact of data usage within an organization, such as retention of data, declaring the purpose for data collection and documentation of associated processes
  • Learn how to protect yourself with a process for consumers to gain control over personal data by letting them see what is collected and who it is shared with, and potentially have data corrected or deleted
Moderated By:
  • Joe Laskowski, Managing Partner and Chief Marketing Officer, Inquir
Presented By:
2:25 PM – 3:10 PM
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Bank on It: Home Renovation Loans Build Business

Room: Versailles 3 & 4
Research shows that 73% of U.S. homeowners plan renovations this year, with budgets for projects costing $25,000 or more jumping 23% over 2018. Customers have big dreams, but do they have the budget? Todd Nelson brings together industry experts to discuss financing options that have reinvented how consumers pay for renovations, and the innovators who understand how financing builds customer dreams—and company business.

Key Takeaways:
  • With over $340 billion being spent on renovations this year, demonstrate how financing opens homeowner doors for businesses
  • Introduce the variety of financing options available to enhance different business models and convert leads into customers
  • Mythbust that providing customers with access to financing requires more business work or paperwork
  • Discover the easy, streamlined and no-cost processes available to set up a consumer-direct financing program
Moderated By:
  • Todd Nelson, Senior Vice President - Strategic Partnerships, LightStream, a SunTrust Company
Presented By:
4:10 PM – 5:00 PM
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Lead Gen Automation & Innovation: The State of Technology Tour

Room: Versailles 1 & 2
For some time, AI has been driving the latest marketing tech. But, the complexity of its online to offline conversion funnel has shielded Lead Generation from this technological overhaul. The industry is now on the cusp of a new age—an AI age where marketers rely on the tools in their tech stack to increase ROI, uncover new prospects and, frankly, make their jobs easier. However, the number of choices in martech can be daunting. From click generation to sales closing, including lead capture and lead processing, it becomes harder and harder to stay current on trends, consumer behavior and innovation. Don’t be left behind. Come make your job easier.

Join us as we give you the LeadGen 500 Landscape - the first comprehensive mapping of our industry, with stops along the way to point out helpful tools, where AI can be used as a game-changing asset in your value chain and how to think outside the box when it comes to finding, targeting and reaching the right consumers.

Key Takeaways:
  • Understand where AI can be used as a game-changing asset in your Value Chain
  • Learn what’s new with dynamic lead generation, embedding lead gen regardless of platform  
  • Explore case studies from new players utilizing AI in the Lead Gen space 
Moderated By:
Presented By:
4:10 PM – 5:00 PM
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Power Buyers: Emulating the Habits of Highly Successful Lead Buyers

Room: Concorde Ballroom C
Power buyers set the bar as the best of the best who stand apart from the competition. So what’s their secret? We’ll hear from these buyers as they share insights into what it takes to excel in today’s market. We’ll dive into relationship building with partners, service providers and customers. They’ll help you understand how to read the tea leaves and pivot when necessary, and discuss ways to dissect your business to meet your customers’ needs so you can keep leads coming in consistently. And you’ll understand the importance of looking outside the market for inspiration and much more. You won’t want to miss it!

Key Takeaways:
  • Learn from power buyers who are leaders in the space
  • Take a customer-centric view into your business
  • Understand what it takes to have that competitive edge in today’s market
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Jon Galloway, VP, Business Development & External Affairs, Veterans United Home Loans
  • Francesco Fagnini, VP, Strategic Partnerships & Affiliates, Freedom Financial Network
4:10 PM – 5:00 PM
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Higher Ed Lead Gen and Achieving Student Enrollment Goals

Room: Versailles 3 & 4
The entire higher education landscape is evolving: The separation between for-profit and non-profit schools continues to blur, more traditional schools are farming out management of their online programs to Online Program Managers (OPMs) third-parties, and more of these OPMs are competing directly with universities for their business. Caught up in all of this, students are still taking on astronomical debt to achieve their higher ed goals. Meeting the demands to acquire new students in today’s market requires thoughtful targeting and retargeting, tracking and engaging through social and search. Join us as we assess that state of higher education today and share insights on where it may be headed.

Key Takeaways:
  • Get best practices for reaching and connecting with today’s student prospects
  • Gain the latest insights on regulatory scrutiny impacting EDU
  • Understand how the for-profit model is advancing to meet the needs of non-traditional students while effectively putting private and federal funding to good use
Moderated By:
Presented By:
4:10 PM – 5:00 PM
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Making It Last: Lead Gen Partnerships, a Women of LeadsCon Panel

Room: Champagne Ballroom 2

Sponsored by RingPartner - Flash in the pan partnerships often pop up in the Lead Gen industry, and we want to explore what the Women of LeadsCon are doing differently to curate and nurture long-lasting partnerships. Don’t miss a great opportunity to learn from an all-female panel on what it takes to lead and connect in today’s market. From their inspiring origin stories to their most influential mentors, leadership challenges to wildest engagement tactics, join us and gain insight into what it takes to find long-term success in Lead Gen today!

P.S. This session is open to everyone! 

Moderator: 
Sarah Gulbrandsen, President & COO, RingPartner
 

5:00 PM – 6:30 PM
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Happy Hour in the Exhibit Hall

Room: Paris Ballroom
Sponsored by First American!

Wednesday | April 1

8:00 AM – 12:00 PM
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Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
 
8:00 AM – 9:00 AM
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Breakfast

Room: Concorde C Hallway
Sponsored by PX.com - Join us for Breakfast and connect with your fellow attendees, speakers, exhibitors and sponsors!
9:05 AM – 9:50 AM
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Keynote: Entitled Consumers Are a Threat to Your Business – Unless You Make Them An Opportunity with Dave Frankland, “Marketing to the Entitled Consumer”

Room: Concorde Ballrooms B&C
Today’s consumers have unreasonable expectations of your brand. They expect you to know everything about them — who they are, what they want and why — and to deliver it at the exact moment they need it. But ad saturation, irrelevant messages and inbox clutter make them resent everything marketers do. Your only path to success is to meet those unreasonable expectations. But, engaging with these entitled consumers demands a new strategy, and whether you call it customer-centricity, customer experience, consumer-first marketing or some other buzzword, one thing is certain — traditional approaches just won’t cut it. Learn from Dave Frankland, author of “Marketing to the Entitled Consumer” about the different dimensions and segments of entitled consumers, how to engage with them and how to turn their unreasonable expectations into lasting relationships.
 
Presented By:
10:00 AM – 2:00 PM
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Drop Lounge

Room: Exhibit Hall
Sponsored by Drop - Come hang out, recharge and meet fellow attendees!
10:00 AM – 2:00 PM
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Exhibit Hall Open

Room: Paris Ballroom
10:00 AM – 2:00 PM
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TeleDrip Meeting Hub

Room: Concorde Ballroom A
Sponsored by TeleDrip - After day two’s wrap-up—come hang with other LeadsCon attendees and meet leading industry product and service providers. Drinks. Food. Networking. Solutions. Ideas. This is the last major networking reception of LeadsCon so don’t miss it!
10:45 AM – 11:20 AM
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Creating Content that Engages and Activates Your Next Customer

Room: Versailles 1 & 2
Content marketing has been described as creating awesome stuff as you listen to your customers and answer their questions. It’s about reaching the top of the search ranking but it’s also so much more than that, including positioning your company or brand as a thought leader. Do you have a content plan? What kinds of content can you produce? Do you have a creation schedule and consistently stick to it? Do you know what a potential customer is looking for? And if so, are you answering their questions and helping them along their journey? We’ll get into all of this and more as we focus on getting consumers to seek you out.

Key Takeaways:
  • Understand content ideation and where to look for inspiration
  • Discover best practices for creating content and the best ways to distribute your message
  • Learn which channels attract the right customers for your business and how to scale your efforts fishing where there are fish
Presented By:
10:45 AM – 11:20 AM
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Lead-Gen Math: Tracking, Measuring and Retaining Customers

Room: Concorde Ballroom C
As performance marketers, we’re already using tools, tech and yardsticks to help measure our efforts and get to our next lead. But do you know where you should be spending your time tracking, measuring and analyzing? Are you using the right resources to get the best ROI? And what do you do with that information you’ve collected—what’s the next step? Join us as we review the key measures and tools you need and learn how to use that to drive audience segmentation. According to Econsultancy, 55% of marketers cited better use of data for more strategic audience segmentation and targeting as a priority. Join Core Digital Media and CAKE as they reveal how audience segmentation powered by granular analytics can boost conversions and enhance performance marketing partnerships where all partners win.
 
Key Takeaways:
  • Discover tools and tips to help you reach the right targets
  • Learn best practices from a leading Top 10 Online Advertiser on how to build an effective audience segmentation strategy
  • Unlock the challenges advertisers face when implementing segmentation and solutions to overcome them
10:45 AM – 11:20 AM
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Insurance Lead Gen: Innovation to Meet Today’s Customer Demands

Room: Versailles 3 & 4
Click-to-call and click-to-message, warm transfers, social, content, local – all effective approaches to being successful with insurance leads. But as consumers look for convenience and efficient ways to save time and money, agencies and agents are meeting those needs in new and unique ways. In short, insurance lead gen is always evolving and the marketer’s job is never done. Join us as we look at how marketers are succeeding today engaging customers, how they’re using analytics and automation, AI and machine learning to maximize value and remove roadblocks, and where insurance is headed.

Key Takeaways:
  • Understand why properly vetting your calls will get you to more people you can help vs. those you can’t
  • Learn how analytics are the competitive advantage to getting your next conversion
  • Discover why content creation and customer care are more important than you think
Presented By:
11:30 AM – 12:05 PM
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The YouTube Playbook: Direct Marketing Via Video

Room: Concorde Ballroom C
Every month, more than 2 billion people turn to YouTube and more than 90% of viewers say they have discovered new brands or products on YouTube. Break open a new channel for your lead generation efforts by learning how to use video to acquire even more customers and build brands in ways that drive results. Tangible takeaways on how to maximize performance & drive action from this high reach channel. Step by step guide to higher conversion rates, better measurement, and advanced techniques that you can add into your video strategy.

Key Takeaways:
  • Understand how to produce creative that performs best in digital video
  • Know how to create campaigns that speak to the right user at the right time
  • Learn how to measure the full impact your videos are having on driving results
Presented By:
11:30 AM – 12:05 PM
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How to Achieve Double Digit Growth through Campaign Optimization

Room: Versailles 1 & 2
Marketing pioneer John Wanamaker once famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." If a marketer said that today, then they would likely be out of a job. And yet with so many touchpoints across so many channels and so much noise in advertising and marketing today, it's no wonder that properly measuring attribution remains difficult and marketing spend is wasted.  This session will provide real-world examples and tactics that you can use to achieve double digit growth in lead generation.

Key Takeaways:
  • Learn proven growth strategies for your lead generation efforts
  • Gain a better understanding of attribution and what it looks like throughout the journey
  • Take advantage of better optimization of your digital campaigns leveraging TV, direct mail, email, content, and other tactics
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
11:30 AM – 12:05 PM
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Working Local: Building Relationships to Connect with Customers for Home Services Leads

Room: Versailles 3 & 4
Contractors wear many hats, literally and figuratively. In addition to marketing their services, they’re constantly looking for a sale from their next customer. And sometimes tried and true methods for getting your next customer don’t always translate in the digital age. Understanding how to scale your business to meet customer demands while reaching the next level is key. Join Enginefish, a lead gen agency, and Thumbtack, an online market for connecting consumers with local pros, as they share the ins and outs of building a better-quality experience for consumers and contractors both.

Key Takeaways:
  • Learn Thumbtack's journey in local lead generation and how they balance their marketplace of consumers and pros
  • Listen to Thumbtack's advanced strategies, tactics and techniques in Search Engine Optimization (SEO)
  • Discover how Thumbtack manages paid media given a dynamically-changing supply coverage
Moderated By:
Presented By:
12:00 PM – 1:00 PM
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Lunch

Room: Exhibit Hall
Sponsored by Freedom Financial Network - Join us for Lunch and connect with your fellow attendees, speakers, exhibitors and sponsors!
 
1:00 PM – 1:35 PM
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Keeping Up with Compliance: How to Successfully Generate Leads in the Face of Regulation

Room: Concorde Ballroom C
Keeping compliant is top of mind for today’s lead generators, both at the federal and state levels. To understand how to be a trusted lead seller or buyer, you have to look at current legal requirements and proposed legislative trends, including state licensing, advertising and privacy law, and enforcement actions. How do you prepare your business for government and counterparty scrutiny? We’ll help you stay on top of the latest developments and proposed additions.

Key Takeaways:
  • Learn how being associated with bad traffic in any way can make you liable
  • Understand the do’s and don’ts of lead generation and advertising to steer clear of deceptive practices
  • Know how to test vendors and vet your lead sources to ensure compliance
  • Discover how to protect your brand and image in the marketplace as a trusted source
  • Find out what’s new and next with privacy protection, including GDPR and CaCPA
Presented By:
1:00 PM – 1:35 PM
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Modern SEO Tactics for Lead Gen: How to Optimize Your SEO Presence in 2020

Room: Versailles 3 & 4
Organic search has evolved dramatically over the past several years. SEO visibility used to mean showing up in the main desktop search engine results pages (SERPS). Today, however, with the rise in prominence of position zero, mobile first, local listings, video carousels and voice search, the concept of "visibility" is much more complicated and nuanced. To perform well in SEO, lead gen companies must understand where it makes sense for them to compete and what they need to do to become visible.
This session gives a quick review of the different SEO visibility options and gives specific, tangible things lead gen companies can do to improve performance.

Key Takeaways:
  • Discover how to incorporate structured mark-up to give your content a chance to show in enriched search such as interactive results and carousels
  • Lean how local pages and directory listings, even in national categories, can help you hyper-target your audience
  • See how meta content can be A/B tested to more traffic
  • Understand how to optimize featured snippets to show up in Google's "answer box"
  • Find out about specific steps you can take for mobile optimization in a "mobile first” world
Presented By:
1:40 PM – 2:15 PM
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Today’s Most Useful Email Trends, Tips and Tested Tactics

Room: Versailles 1 & 2
Do you want the inside scoop on what’s really working in email today? Join us as we share the most up-to-date trends, battle tested tips and scientifically proven tactics – drawn from both in-market research and the latest behavioral science studies in the US and abroad. In this fun, fast-paced, and example-jammed session, you’ll discover what to do, what to avoid, and what will give your campaigns the competitive edge you’re looking for. Find out what’s actually performing in-market right now, hear why it works, and see examples of emails that do it right. You’ll leave this session with pages of notes to improve your current campaigns. And the best part? These powerful tactics are easy to apply.
 
Key Takeaways:
  • Find out what some of today’s biggest email misconceptions and missed opportunities are
  • See how to prompt people to automatically open and read your email by adding the persuasive tactics of behavioral science
  • Gain numerous techniques you can confidently test the next day to quickly increase your email ROI
Presented By:
1:40 PM – 2:15 PM
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TCPA: Litigation and Compliance in 2020

Room: Concorde Ballroom C
Whether it’s updates on auto dialers, spoofed calls, international calling or truth in caller ID, you need to be up on the latest findings around TCPA. Find out where the FCC is extending its authority, what’s behind the latest petitions and more. Join us as we examine recent actions and help you understand what it takes to be compliant in today’s market.

Key Takeaways:
  • Understand how TCPA is being enacted in various vertical markets
  • Find out what the FCC’s expanded Caller ID rules mean for your business
  • Discover how to stay compliant in all voice and text communication
Presented By:
  • David Kaminski, Partner and Chair of Financial Services Practices Group, Carlson & Messer LLP
1:40 PM – 2:15 PM
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How Persuasion, Emotion and Trust (PET) Drives Customer Acquisition

Room: Versailles 3 & 4
Most of the world of Marketing sees persuasion through the lens of value proposition. But do you really think that every decision people make is a rational weighing of pros and cons? The science of psychology finds that people make decisions in ways that are emotional and seemingly irrational. UX uses the science of psychology to influence decisions with an approach called Persuasion, Emotion, and Trust (PET). Come learn about PET from one of the world’s leading UX professionals, Dr. Noah Schaffer. He’ll show you how to find out your customers’ Drives, Blocks, Feelings, and Beliefs and use that understanding to build a strategy and drive customer acquisition.
 
Key Takeaways
  • Understand the principles of Persuasion, Emotion, and Trust
  • Find out how to learn your customers’ Drives, Blocks, Feelings, and Beliefs, and how to leverage them to drive conversion
  • Discover the secret weapon that lets UX drive uniquely persuasive designs
  • Learn a strategic approach to make a truly persuasive experience from first engagement to the final close, and even following through to retention
Presented By:
  • Noah Schaffer, Executive UX Strategist, Human Factors International