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Monday | March 30

7:00 AM – 7:00 PM
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Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
7:00 AM – 5:30 PM
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TeleDrip Meeting Hub

Room: Concorde Ballroom A

Sponsored by TeleDrip - No need to take any meetings in the lobby or hallways. This year our private Meeting Hub allows you to book meetings with 1-8 people and never leave the LeadsCon boundaries. Book a table, grab a coffee, have your meeting… get business done. You’ll never have to go to the lobby again. (Your LeadsCon badge is required for Meeting Hub entry.)

8:00 AM – 12:00 PM
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Marketing Growth and Optimization Workshop: Actionable Tips, Tricks and Tactics on Social, Email, Search and More!

Room: Versailles 3 & 4
Want to improve the results of your current marketing channels? Looking for ideas to open up new channels? If so, then this is the session for you. Bring your laptops and be ready learn! This fast-paced training will cover a wide range of topics with specific and actionable ideas and insights to make your campaigns work harder for you. 

Format
The training will bring in various experts who will spend 15-30 minutes showing actionable tactics, tips and powerful examples of great marketing across more than 10 different areas including (but not limited to):
  • Facebook
  • SEM
  • Email Marketing
  • LinkedIn (organic and paid)
  • Competitive Intelligence
  • Google Analytics
  • Landing Page Optimization
  • Direct Mail
  • Resources & Tools
What You Will Learn in Each Topic Area
Over the 4 hours, attendees will come away with:
  • Actionable tactics and tips from basic to advanced to help make your campaigns more effective
  • Specific examples of great marketing   
  • Tools and resources you can use to learn and improve your campaigns
Attendees will receive all materials at the end of the training.
 
Who Should Attend?
Anyone from beginner to advanced who wants to improve the performance of their marketing. The fast pace and large volume of topics covered mean that whether you are a solo marketer or have a 20-person marketing team, you will find real value in this training.
 
About the Presenters
Gordon Brott – Gordon has more than 20 years hands-on experience in acquisition marketing at companies of all sizes. He is currently the founder of Gordon Brott Growth Marketing where he works with both startups and established companies to grow and scale their businesses. Previously, Gordon was the Senior Director of Marketing for more than 8 years at OnDeck, where he led the acquisition marketing efforts as the company grew from $10M to nearly $400M in annual revenue and went public in 2014. Gordon has presented at LeadsCon 3 times in the past, and his talks always receive some of the top reviews at the conference.

Kevin Lord Barry
Kevin Lord Barry helps grow companies using paid advertising on Facebook and Google. Over the past 10 years, he’s managed millions in ROI positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck and more. He co-founded Right Percent to create an agency that can scalably serve fast growing leadgen companies in every vertical.



How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
 
Presented By:
8:00 AM – 12:00 PM
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Organic Lead-Gen Workshop: Maximizing Leads through Content, SEO and Conversion Optimization

Room: Versailles 1 & 2
If you’re fed up with paid media that exhausts your budget at a high cost per acquisition, or if you’re simply looking to break through with organic lead generation initiatives that effectively and sustainably increase your pipeline, this workshop is for you.

The right organic strategies enable you to extend your reach, drive traffic and increase your qualified leads. This interactive workshop will guide you through advanced approaches to scalable organic lead generation.

What You Will Learn
Simply put, you’ll learn multiple methods in this 4-hour workshop for improving your organic lead generation results and filling your pipeline.
 
  • Gain insights into the brain science of marketing, uncovering the principles of neuroscience and human psychology that drive your audience to the actions they take. You’ll discover why this is a critical, foundational step that has a massive impact on your lead-generation results.
  • Learn effective strategies for audience targeting, content development, storytelling, content amplification and SEO, filled with real-world examples.
  • Discover nine CRO frameworks for higher conversion rates.
  • See how to tie it all together, with approaches to integration that help you achieve a higher ROI on your lead-generation efforts.

Who Should Attend?
If you are looking for advanced organic lead generation strategies and techniques, then this workshop is for you. Any marketer involved in demand generation, lead generation or conversion optimization will benefit from this fast-paced, action-packed training session.

About the Presenters
Tom Shapiro – Tom is CEO of Stratabeat, Inc. (https://stratabeat.com/), a B2B branding, web design and marketing agency. Through his career, Shapiro has developed marketing strategies for market leaders including AT&T, Intel, UnitedHealthcare and Hewlett-Packard. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro is the author of the book, “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” available on Amazon.

Ginger Shimp Ginger is Senior Marketing Director at SAP (https://www.sap.com/) and an award-winning marketeer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling not only the SAP story but the stories of its customers—and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, it’s who she is! Right now, technology is changing faster than ever, yet slower than it ever will, and at SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world, producing more than 79% of the world’s chocolate, 77% of the world’s beer, and 85% of the world’s pet food. That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey.

How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
Presented By:
8:00 AM – 12:00 PM
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Partnership Marketing Workshop: Finding, Building and Scaling Strategic Partnerships

Room: Concorde Ballroom C
The Strategic Partnership Workshop’s sole purpose is to help businesses grow through highly aligned partnership programs. This workshop features CEOs, CMOs and Business Development professionals from top US brands, publishers and membership groups. In its fourth year, this workshop is expected to fill, fast.

Why is This Content Critical at LeadsCon?
Growth is hard. Profitable growth is harder. The competitive pressure on brands, publishers and lead sellers are very material. Strategic partnerships represent much-needed relief. Forging partnerships can deliver the growth and economic outcomes we’re all seeking more of.

What You Will Learn
This workshop focuses entirely on real, actionable paths to profitable growth through partnership. Attendees will hear from leaders who are thriving through leveraging strategic partnerships in their businesses. We will also feature breakout sessions led by top CEOs, CMOs and Business Development professionals. 

Key Takeaways
Attendees will walk away with a greater understanding of:
1.    The impact of partnerships on a business’s bottom line.
2.    Elements of a great partnership marketing strategy.
3.    How to ensure program success, early on.
4.    Critical alignment strategies.
5.    Immediate opportunities to enact partnership programs.

Who Should Attend?
Anyone who focused on customer acquisition, retention and revenue growth. 

What Past Attendees Have to Say
•    “One of the most valuable events I attend each year.” C-Level Executive, Top-5 US Bank
•    “The best content I took in this year.” SVP, BD, National Insurance Agency
•    “Worth the entire trip expense.” CMO, Top-15 US Home Service Brand

About the Presenters
JT Benton is an industry leader with extensive performance marketing experience. He will be joined on stage by many of the top CEO’s, CMO’s and partnership experts in the performance marketing industry. 

How Do I Sign Up?
All LeadsCon attendees are automatically registered for the workshops – just indicate which workshop you’d like to attend when you register for the event. Register Here!
 
Moderated By:
Presented By:
11:00 AM – 1:00 PM
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Networking Lunch in The Meeting Hub

Room: Concorde Ballroom A
Details forthcoming!
2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Bits & Pieces: A 360° Look at Things You May Have Missed that Impact You!

Room: Versailles 3 & 4
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Think you have a pulse on what's going on in the world of lead generation? Not so fast. In this one-of-a-kind audience participation session, we encourage you to ask our panel of experts your questions as you catch up on the top trends and topics impacting lead generation today. Learn from TCPA insurance experts, American's with Disabilities Act website guideline experts, CCPA & privacy experts and other lead generation-related topics you may be unaware are impacting your business today. This is your chance to stump the panel with your question!
 
Moderated By:
Presented By:
2:00 PM – 2:45 PM
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BSS Pass Only - $ -- Push vs. Pull: The Modern Debate

Room: Versailles 1 & 2

LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.
 

Any good marketing student knows push marketing strategies are more effective than pull strategies. Or are they? Join us as our experts take the stage to duke it out, discussing key innovations and best practices for push and pull marketing in the modern digital world. Do you want to spend your hard-earned dollars pushing your message out to your target audience? Or will you be more effective drawing your audience in to your property and your conversion path? The push vs. pull debate will help you choose the proper strategy once and for all.

3:00 PM – 4:15 PM
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BSS Pass Only - $ -- Heavyweight Battle: CMO vs. CIO. Who Wins? Why Marketers Must Embrace Data or Perish

Room: Versailles 3 & 4
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

It’s the newest heavyweight battle. Does marketing really own the marketing department? There is a new contender driving change: the CIO. But is the incumbent CMO fighting back with new tech, like CDPs? For any marketing leader to be successful, there is no question they must embrace information, analytics and data-driven insights. In this session, we will look at how to embrace analytics to improve profitability and ROI as a marketer, and the data that drives the most important decisions through the entire marketing journey; inbound, outbound and in-between engagements. Learn why you must adapt and how to adapt, or lose your edge as a successful marketer. 
 
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Matt Tillman, President, RateMarketplace
3:00 PM – 4:15 PM
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BSS Pass Only - $ -- TCPA Cage-Rematch: Battle Royale Edition

Room: Versailles 1 & 2
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Not since the days of the gladiators of the Roman colosseum have two more formidable opponents squared off to do battle before a cheering crowd of onlookers. In this one-of-a-kind segment, world-class defense attorney Eric J. Troutman is set to do battle with powerhouse consumer lawyer Jason Ibey on issues ranging from the proper definition of ATDS to the TCPA’s standing requirements, ringless voicemails, revocation and so much more. You’ll get the benefit of both side’s perspectives as you get a closer than ever before look at one of TCPAWorld’s most noted plaintiff’s attorneys. The panelists will also pause during their grudge match to take questions from the crowd and to walk attendees through the real-life procedure of high-stakes TCPA litigation. You’ll leave educated and invigorated.
Moderated By:
Presented By:
4:30 PM – 5:30 PM
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BSS Pass Only - $ -- 2020 Economic Outlook & Insights with Doug Duncan, Chief Economist at Fannie Mae

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

Join us for a session on the U.S. economic outlook for 2020 and into 2021 including global factors such as trade and coronavirus impacts. Doug Duncan of Fannie Mae will offer a picture of US demographics and consumer attitudes about technology, financial services and housing, and a discussion around lender attitudes.

Doug’s economic outlook will be followed by a candid fireside chat with LendingTree’s Bruce Cook as the two discuss those factors most impacting the Lead Generation industry today. This is a first-of-its-kind session and a can’t miss event!
 
Presented By:
  • Doug Duncan, Senior VP and Chief Economist, Fannie Mae
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
5:30 PM – 7:00 PM
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BSS Pass Only - $ -- Buyer/Seller Marketplace Reception

Room: Concorde Ballroom C
LeadsCouncil members may add all Buyer’s & Seller's Summit sessions complimentary when registering for LeadsCon. Non-LeadsCouncil members may attend for $250 which must also be added during LeadsCon registration.

For those attending the Buyer's & Seller's Summit, join us at the end of the day for a cocktail and conversation! 
9:30 PM – 11:30 PM
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LeadsCon Late Night

Room: Beer Park @ Paris Las Vegas
Sponsored by AWL & Infutor - It’s the first night of the conference and you need to start networking! LeadsCon Late Night is your chance to reconnect with old friends and meet new industry peers. This is the “can’t miss” industry networking event of the year. Come early and stay late.