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Tuesday | March 31

7:00 AM – 6:00 PM
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Registration Open

Room: Paris Foyer
Sponsored by Convoso - Stop by and pick up your badge, download the app and enjoy the show!
8:00 AM – 9:00 AM
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Breakfast

Room: Concorde C Hallway
Sponsored by PX.com - Join us for Breakfast and connect with your fellow attendees, speakers, exhibitors and sponsors!
9:00 AM – 9:45 AM
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The State of the Industry: Where Customer Acquisition Is. And Where It’s Headed.

Room: Concorde Ballrooms B&C
Sponsored by PX - In 2020, the world of lead generation and customer acquisition is evolving. Data privacy, consumer choice and technological disruption are leading us, for better or worse, to a new place. How are marketers succeeding today? What new opportunities are emerging? How can you successfully generate customers? Join us as PX.com shares the results of its second annual State of the Industry Survey to explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.
 
Key Takeaways:
  • Hear from your colleagues on the pulse of lead generation with industry survey insights
  • Discover opportunities and challenges facing marketers, publishers and aggregators today and how they impact your business
  • Understand shifts in the marketplace that affect how and where brands can effectively and efficiently acquire customers
Presented By:
Moderated By:
Presented By:
  • Cooper Schwartz, Head of Industry, New Business & Insurance, ConsumersAdvocate.org
  • Mark Stokes, Executive Vice President & General Manager of Inside Sales, Alder Home Security
9:45 AM – 10:30 AM
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Keynote: The Infinite Funnel: Untangling the Messy Web of Modern Consumer Journeys with Seth van der Swaagh, Google

Room: Concorde Ballrooms B&C
Rapid increases in technology and access to information have made consumers more curious, demanding, and impatient than ever. And boy what a mess this has made for marketers. Shopping and purchase behavior used to follow a neat and predictable linear flow. But now consumers move along a seemingly infinite array of purchase paths, resembling more a tangled web than any traditional marketing funnel. This change has been rapid, and is only becoming more complex. We'll talk about what this means for lead gen marketing and how savvy marketers can ensure they continue to connect with consumers in all the moments that matter.

 
Presented By:
10:30 AM – 11:10 AM
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Keynote: Missed Audience, Missed Opportunities: Engaging Disabled Consumers

Room: Concorde Ballrooms B&C
Sponsored by Accessibility Shield - More than one billion consumers are living with a disability—nearly one in five in the U.S. alone. It’s a staggering figure, encompassing an audience with tremendous spending power that not only buys differently but also interacts with marketing differently—a fact that has emerged as a much more significant legal concern for brands. Come learn about one of the biggest consumer segments marketers aren’t engaging with as we’re joined by Mandy Harvey, America’s Got Talent Golden Buzzer Winner and global disability advocate. Hearing impaired since college, Mandy will share her own heartfelt story as she illustrates the challenges faced by those who cannot consume content the same way so many others do. She’ll open your eyes to the audience, the nuances of connecting with it, and to Accessibility Shield, whose mission is to make digital content accessible for all. Get inspired to refocus marketing on this missed market. Mandy will be joined by Jason McKee from Accessibility Shield and Kenneth Kinney from Ai Media Group and "A Shark's Perspective" - Podcast.

 
Presented By:
  • Mandy Harvey, America's Got Talent Golden Buzzer Winner, Mandy Harvey Music
  • Jason McKee, CMO, Accessibility Shield
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
10:30 AM – 6:00 PM
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Drop Lounge

Room: Exhibit Hall
Sponsored by Drop - Come hang out, recharge and meet fellow attendees!
 
10:30 AM – 6:30 PM
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Expo Hall Open

Room: Paris Ballroom
11:00 AM – 6:30 PM
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TeleDrip Meeting Hub

Room: Concorde Ballroom A
Sponsored by TeleDrip!
11:30 AM – 1:00 PM
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Lunch

Room: Exhibit Hall
Sponsored by Freedom Financial Network - Join us for Lunch and connect with your fellow attendees, speakers, exhibitors and sponsors!
 
11:30 AM – 12:45 PM
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Lunch and Learn Roundtable Lab: What Marketers Need to Know to Own the Mortgage and Insurance Customer Buying Journey

Room: Champagne Ballroom 2
Sponsored by Infutor - In a world where everything is data-driven and real-time, Mortgage and Insurance Marketers need to understand their unique customer buying journey so they can positively impact each engagement, from first touch through conversion.

In this lunch and learn session, Infutor Data Solutions, an industry leading expert in identity data and lead generation solutions, and Jornaya, a leader in data-as-a-service for major-life purchase markets, will facilitate a roundtable discussion talking about the key challenges marketers face at each point in the path to purchase.

This interactive session will encourage audience participation as leaders in the Mortgage and Insurance industry will look at key obstacles through the buying journey, the lack of data at key decision points through the process and how our collective clients have overcome challenges to significantly impact their mortgage and insurance lead conversions.

Speakers:
  • Stuart Lazarus, VP of Lead Gen Solutions, Infutor Data Solutions
  • Mike Eshelman, Head of Consumer Finance, Jornaya
  • Jeff Piotrowski, Senior Director, Jornaya
* Lunch will be available for all attendees.
 
1:30 PM – 2:15 PM
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SMS & Call Marketing: 2020 Best Practices

Room: Versailles 1 & 2
Consumer communication trends are ever changing. These changes and advancements create opportunity, but there are rules to follow to stay compliant. There are many methodologies and a low barrier to entry to making calls and sending texts. Hear first-hand about these established methodologies to communicate efficiently and effectively with your consumers. This panel features a best-in-class line up of brands, agencies, and technologies that will share their learnings, insights and opinions on what is working and what’s next.

Key Takeaways:
  • Discover things you need to know to stay compliant in 2020
  • Find out how to make these channels work for you earn
  • Learn how best-in-class brands like Liberty Mutual are driving innovation
  • Hear first-hand what NOT to do (bloopers and worst practices)
  • Gain tangible takeaways on how to integrate these best practices today
Moderated By:
Presented By:
1:30 PM – 2:15 PM
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Traffic Channels: What to Buy, What Not to Buy and Where

Room: Concorde Ballroom C
Lead Generation is constantly evolving, and finding the perfect customer is always a moving target. So where do you look and how do you stay on top of the best ways to prospect and find the right audience? We’ll give you insights into how to enhance your outbound and inbound efforts so you can maximize your spend, where marketing tech can help you source the right consumers and how to think like your customers.

Key Takeaways:
  • Discover which channels, be it clicks, calls or other leads, provide the best returns for prospecting
  • Understand how to further your reach by combining your message across channels
  • Find out what to look for when partnering with publishers and data providers
  • Keep current on what to look for in 1st party traffic vs. 3rd party traffic
Presented By:
1:30 PM – 2:15 PM
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Maximizing Mortgage Lead Gen to Maintain Margins and Profitability

Room: Versailles 3 & 4
Generating leads in the lending space has been stressed in the past 18 months, and finding open space in the market has been tough, but there is still opportunity and a reason to invest in this market. Join us as lenders and mortgage experts share what’s working and how they are managing lead costs, as well as where lead aggregators are finding cost-effective sources and where new partnerships between realtors and lenders in vertical integration are taking the industry.

Key Takeaways:
  • Understand why aged leads and non-qualified leads are worth revisiting
  • Discover best practices for staying ahead of the cost to produce a lead
  • Learn how to work with referral partners to boost your marketing efforts
  • Find out what today’s millennial buyers look for when shopping for a new home
Moderated By:
Presented By:
  • Brad Jones, VP of Marketing Strategy, Guaranteed Rate Inc.
  • Scott Payne, Owner and Principal Consultant, SDP Solutions, LLC
2:25 PM – 3:10 PM
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Social Media for Lead Gen: Building a Viable Strategy

Room: Versailles 1 & 2
55% of the US and EU populations, including your target customers, use Facebook and other social media platforms every single day of their lives. That’s why social media can be a gold mine for leads in almost every vertical. With so many platforms today, how do you create an effective and efficient approach that targets the right audience, increases your reach and most importantly leads to sales? Join us as we explore best practices and techniques for engaging new prospects and meeting the needs of existing customers.

Key Takeaways:
  • Discover what’s new in social media and how to be most effective on different channels
  • Strategize and plan your product or service offerings to generate inbound leads
  • Understand the ways social channels differ and where each excels for lead generation
  • Target leads that qualify for your offerings and offer the most value to your business
  • Use technology to monitor, track and attribute to get the full picture of your conversion funnel - from impressions to engagement and sales
Presented By:
2:25 PM – 3:10 PM
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Predictive Analytics and Privacy: How to Sustain Conversion in the World of Consumer Advocacy

Room: Concorde Ballroom C
Please join us as we explore how to capture information and intent while remaining compliant in the age of consumer advocacy. The digital marketer today must find new ways to generate growth through creative compliant conversion. Innovation and technology have responded with solutions like predictive analytics but also the unintended consequence of increased consumer exposure. We will discuss the need to balance conversion with consumer security and the roles played by Analytics/BI, Compliance/Regulation. Our panel brings a wealth of knowledge and foresight to help facilitate a holistic conversation to address the future of our industry.

Key Takeaways:
  • Discover how to balance leveraging big data and protecting consumer privacy concerns
  • Understand the impact of potential legislation and new regulations (California Consumer Privacy Act (CCPA)
  • Explore the need for Clean Data - identifying the impact of data usage within an organization, such as retention of data, declaring the purpose for data collection and documentation of associated processes
  • Learn how to protect yourself with a process for consumers to gain control over personal data by letting them see what is collected and who it is shared with, and potentially have data corrected or deleted
Moderated By:
  • Joe Laskowski, Managing Partner and Chief Marketing Officer, Inquir
Presented By:
2:25 PM – 3:10 PM
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Bank on It: Home Renovation Loans Build Business

Room: Versailles 3 & 4
Research shows that 73% of U.S. homeowners plan renovations this year, with budgets for projects costing $25,000 or more jumping 23% over 2018. Customers have big dreams, but do they have the budget? Todd Nelson brings together industry experts to discuss financing options that have reinvented how consumers pay for renovations, and the innovators who understand how financing builds customer dreams—and company business.

Key Takeaways:
  • With over $340 billion being spent on renovations this year, demonstrate how financing opens homeowner doors for businesses
  • Introduce the variety of financing options available to enhance different business models and convert leads into customers
  • Mythbust that providing customers with access to financing requires more business work or paperwork
  • Discover the easy, streamlined and no-cost processes available to set up a consumer-direct financing program
Moderated By:
  • Todd Nelson, Senior Vice President - Strategic Partnerships, LightStream, a SunTrust Company
Presented By:
4:10 PM – 5:00 PM
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Lead Gen Automation & Innovation: The State of Technology Tour

Room: Versailles 1 & 2
For some time, AI has been driving the latest marketing tech. But, the complexity of its online to offline conversion funnel has shielded Lead Generation from this technological overhaul. The industry is now on the cusp of a new age—an AI age where marketers rely on the tools in their tech stack to increase ROI, uncover new prospects and, frankly, make their jobs easier. However, the number of choices in martech can be daunting. From click generation to sales closing, including lead capture and lead processing, it becomes harder and harder to stay current on trends, consumer behavior and innovation. Don’t be left behind. Come make your job easier.

Join us as we give you the LeadGen 500 Landscape - the first comprehensive mapping of our industry, with stops along the way to point out helpful tools, where AI can be used as a game-changing asset in your value chain and how to think outside the box when it comes to finding, targeting and reaching the right consumers.

Key Takeaways:
  • Understand where AI can be used as a game-changing asset in your Value Chain
  • Learn what’s new with dynamic lead generation, embedding lead gen regardless of platform  
  • Explore case studies from new players utilizing AI in the Lead Gen space 
Moderated By:
Presented By:
4:10 PM – 5:00 PM
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Power Buyers: Emulating the Habits of Highly Successful Lead Buyers

Room: Concorde Ballroom C
Power buyers set the bar as the best of the best who stand apart from the competition. So what’s their secret? We’ll hear from these buyers as they share insights into what it takes to excel in today’s market. We’ll dive into relationship building with partners, service providers and customers. They’ll help you understand how to read the tea leaves and pivot when necessary, and discuss ways to dissect your business to meet your customers’ needs so you can keep leads coming in consistently. And you’ll understand the importance of looking outside the market for inspiration and much more. You won’t want to miss it!

Key Takeaways:
  • Learn from power buyers who are leaders in the space
  • Take a customer-centric view into your business
  • Understand what it takes to have that competitive edge in today’s market
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Jon Galloway, VP, Business Development & External Affairs, Veterans United Home Loans
  • Francesco Fagnini, VP, Strategic Partnerships & Affiliates, Freedom Financial Network
4:10 PM – 5:00 PM
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Higher Ed Lead Gen and Achieving Student Enrollment Goals

Room: Versailles 3 & 4
The entire higher education landscape is evolving: The separation between for-profit and non-profit schools continues to blur, more traditional schools are farming out management of their online programs to Online Program Managers (OPMs) third-parties, and more of these OPMs are competing directly with universities for their business. Caught up in all of this, students are still taking on astronomical debt to achieve their higher ed goals. Meeting the demands to acquire new students in today’s market requires thoughtful targeting and retargeting, tracking and engaging through social and search. Join us as we assess that state of higher education today and share insights on where it may be headed.

Key Takeaways:
  • Get best practices for reaching and connecting with today’s student prospects
  • Gain the latest insights on regulatory scrutiny impacting EDU
  • Understand how the for-profit model is advancing to meet the needs of non-traditional students while effectively putting private and federal funding to good use
Moderated By:
Presented By:
4:10 PM – 5:00 PM
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Making It Last: Lead Gen Partnerships, a Women of LeadsCon Panel

Room: Champagne Ballroom 2

Sponsored by RingPartner - Flash in the pan partnerships often pop up in the Lead Gen industry, and we want to explore what the Women of LeadsCon are doing differently to curate and nurture long-lasting partnerships. Don’t miss a great opportunity to learn from an all-female panel on what it takes to lead and connect in today’s market. From their inspiring origin stories to their most influential mentors, leadership challenges to wildest engagement tactics, join us and gain insight into what it takes to find long-term success in Lead Gen today!

P.S. This session is open to everyone! 

Moderator: 
Sarah Gulbrandsen, President & COO, RingPartner
 

5:00 PM – 6:30 PM
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Happy Hour in the Exhibit Hall

Room: Paris Ballroom
Sponsored by First American!