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Tuesday | March 31

1:30 PM – 2:15 PM
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SMS & Call Marketing: 2020 Best Practices

Room: Versailles 1 & 2
Consumer communication trends are ever changing. These changes and advancements create opportunity, but there are rules to follow to stay compliant. There are many methodologies and a low barrier to entry to making calls and sending texts. Hear first-hand about these established methodologies to communicate efficiently and effectively with your consumers. This panel features a best-in-class line up of brands, agencies, and technologies that will share their learnings, insights and opinions on what is working and what’s next.

Key Takeaways:
  • Discover things you need to know to stay compliant in 2020
  • Find out how to make these channels work for you earn
  • Learn how best-in-class brands like Liberty Mutual are driving innovation
  • Hear first-hand what NOT to do (bloopers and worst practices)
  • Gain tangible takeaways on how to integrate these best practices today
Moderated By:
Presented By:
2:25 PM – 3:10 PM
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Social Media for Lead Gen: Building a Viable Strategy

Room: Versailles 1 & 2
55% of the US and EU populations, including your target customers, use Facebook and other social media platforms every single day of their lives. That’s why social media can be a gold mine for leads in almost every vertical. With so many platforms today, how do you create an effective and efficient approach that targets the right audience, increases your reach and most importantly leads to sales? Join us as we explore best practices and techniques for engaging new prospects and meeting the needs of existing customers.

Key Takeaways:
  • Discover what’s new in social media and how to be most effective on different channels
  • Strategize and plan your product or service offerings to generate inbound leads
  • Understand the ways social channels differ and where each excels for lead generation
  • Target leads that qualify for your offerings and offer the most value to your business
  • Use technology to monitor, track and attribute to get the full picture of your conversion funnel - from impressions to engagement and sales
Presented By:
4:10 PM – 5:00 PM
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Lead Gen Automation & Innovation: The State of Technology Tour

Room: Versailles 1 & 2
Marketers rely on the tools in their tech stack to increase ROI, uncover new prospects and, frankly, make their jobs easier. But the number of choices in martech can be daunting. And staying current on trends, consumer behavior and innovation is a full-time job. So let’s make it easy: Join us as we give you a state of technology tour, with stops along the way to point out helpful tools, where automation and technology are changing the game and how to think outside the box when it comes to finding, targeting and reaching the right consumers.

Key Takeaways:
  • Learn what’s new with dynamic lead generation, embedding lead gen regardless of platform
  • Uncover web site landing page and optimization strategies that work to get consumers to engage
  • Understand the importance of having a variety of different lead generation tactics in play at all times
Moderated By:
Presented By:

Wednesday | April 1

10:45 AM – 11:20 AM
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Creating Content that Engages and Activates Your Next Customer

Room: Versailles 1 & 2
Content marketing has been described as creating awesome stuff as you listen to your customers and answer their questions. It’s about reaching the top of the search ranking but it’s also so much more than that, including positioning your company or brand as a thought leader. Do you have a content plan? What kinds of content can you produce? Do you have a creation schedule and consistently stick to it? Do you know what a potential customer is looking for? And if so, are you answering their questions and helping them along their journey? We’ll get into all of this and more as we focus on getting consumers to seek you out.

Key Takeaways:
  • Understand content ideation and where to look for inspiration
  • Discover best practices for creating content and the best ways to distribute your message
  • Learn which channels attract the right customers for your business and how to scale your efforts fishing where there are fish
Presented By:
10:45 AM – 11:20 AM
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Lead-Gen Math: Tracking, Measuring and Retaining Customers

Room: Concorde Ballroom C
As performance marketers, we’re already using tools, tech and yardsticks to help measure our efforts and get to our next lead. But do you know where you should be spending your time tracking, measuring and analyzing? Are you using the right resources to get the best ROI? And what do you do with that information you’ve collected—what’s the next step? Join us as we review the key measures and tools you need and learn how to use that to drive audience segmentation. According to Econsultancy, 55% of marketers cited better use of data for more strategic audience segmentation and targeting as a priority. Join Core Digital Media and CAKE as they reveal how audience segmentation powered by granular analytics can boost conversions and enhance performance marketing partnerships where all partners win.
 
Key Takeaways:
  • Discover tools and tips to help you reach the right targets
  • Learn best practices from a leading Top 10 Online Advertiser on how to build an effective audience segmentation strategy
  • Unlock the challenges advertisers face when implementing segmentation and solutions to overcome them
Presented By:
11:30 AM – 12:15 PM
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How to Achieve Double Digit Growth through Campaign Optimization

Room: Versailles 1 & 2
Marketing pioneer John Wanamaker once famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." If a marketer said that today, then they would likely be out of a job. And yet with so many touchpoints across so many channels and so much noise in advertising and marketing today, it's no wonder that properly measuring attribution remains difficult and marketing spend is wasted.  This session will provide real-world examples and tactics that you can use to achieve double digit growth in lead generation.

Key Takeaways:
  • Learn proven growth strategies for your lead generation efforts
  • Gain a better understanding of attribution and what it looks like throughout the journey
  • Take advantage of better optimization of your digital campaigns leveraging TV, direct mail, email, content, and other tactics
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
1:00 PM – 1:35 PM
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You Down With OTT? The Race to Reach Cord Cutters in Lead Generation

Room: Versailles 1 & 2
Over The Top/Connected TV advertising is the fastest growing medium today. Many lead generators use traditional television to drive leads to their clients, but what if you were able to target that television audience even more? Most of us have heard the terms “cord cutters” or “cord nevers” in the media, but do you know the size of the market, or even what those terms really mean? In this session, we will discuss “OTT” in depth including what it is, how advertisers are using it today and some behind the scenes tips and tricks. OTT is where the target-ability of digital advertising meets the power of TV!

Key Takeaways:
  • Gain an understanding of OTT and all of its unique acronyms, definitions and languages—You will be able to clearly understand and explain what OTT is after leaving the room
  • Understand how detailed you can go with both geography and demographic target segments
  • Discover the ease of putting a campaign into motion. From concept to going live, you will see how an entire campaign is put together and optimized throughout the flight
  • Key in on reporting, reporting, reporting—You will see a campaign in progress and what data points you can access to optimize campaigns in real time
Presented By:
1:40 PM – 2:15 PM
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Today’s Most Useful Email Trends, Tips and Tested Tactics

Room: Versailles 1 & 2
Do you want the inside scoop on what’s really working in email today? Join us as we share the most up-to-date trends, battle tested tips and scientifically proven tactics – drawn from both in-market research and the latest behavioral science studies in the US and abroad. In this fun, fast-paced, and example-jammed session, you’ll discover what to do, what to avoid, and what will give your campaigns the competitive edge you’re looking for. Find out what’s actually performing in-market right now, hear why it works, and see examples of emails that do it right. You’ll leave this session with pages of notes to improve your current campaigns. And the best part? These powerful tactics are easy to apply.
 
Key Takeaways:
  • Find out what some of today’s biggest email misconceptions and missed opportunities are
  • See how to prompt people to automatically open and read your email by adding the persuasive tactics of behavioral science
  • Gain numerous techniques you can confidently test the next day to quickly increase your email ROI
Presented By: