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Tuesday | March 31

1:30 PM – 2:15 PM
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SMS & Call Marketing: 2020 Best Practices

Room: Versailles 1 & 2
Consumer communication trends are ever changing. These changes and advancements create opportunity, but there are rules to follow to stay compliant. There are many methodologies and a low barrier to entry to making calls and sending texts. Hear first-hand about these established methodologies to communicate efficiently and effectively with your consumers. This panel features a best-in-class line up of brands, agencies, and technologies that will share their learnings, insights and opinions on what is working and what’s next.

Key Takeaways:
  • Discover things you need to know to stay compliant in 2020
  • Find out how to make these channels work for you earn
  • Learn how best-in-class brands like Liberty Mutual are driving innovation
  • Hear first-hand what NOT to do (bloopers and worst practices)
  • Gain tangible takeaways on how to integrate these best practices today
Moderated By:
Presented By:
2:25 PM – 3:10 PM
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Social Media for Lead Gen: Building a Viable Strategy

Room: Versailles 1 & 2
55% of the US and EU populations, including your target customers, use Facebook and other social media platforms every single day of their lives. That’s why social media can be a gold mine for leads in almost every vertical. With so many platforms today, how do you create an effective and efficient approach that targets the right audience, increases your reach and most importantly leads to sales? Join us as we explore best practices and techniques for engaging new prospects and meeting the needs of existing customers.

Key Takeaways:
  • Discover what’s new in social media and how to be most effective on different channels
  • Strategize and plan your product or service offerings to generate inbound leads
  • Understand the ways social channels differ and where each excels for lead generation
  • Target leads that qualify for your offerings and offer the most value to your business
  • Use technology to monitor, track and attribute to get the full picture of your conversion funnel - from impressions to engagement and sales
Presented By:
4:10 PM – 5:00 PM
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Lead Gen Automation & Innovation: The State of Technology Tour

Room: Versailles 1 & 2
For some time, AI has been driving the latest marketing tech. But, the complexity of its online to offline conversion funnel has shielded Lead Generation from this technological overhaul. The industry is now on the cusp of a new age—an AI age where marketers rely on the tools in their tech stack to increase ROI, uncover new prospects and, frankly, make their jobs easier. However, the number of choices in martech can be daunting. From click generation to sales closing, including lead capture and lead processing, it becomes harder and harder to stay current on trends, consumer behavior and innovation. Don’t be left behind. Come make your job easier.

Join us as we give you the LeadGen 500 Landscape - the first comprehensive mapping of our industry, with stops along the way to point out helpful tools, where AI can be used as a game-changing asset in your value chain and how to think outside the box when it comes to finding, targeting and reaching the right consumers.

Key Takeaways:
  • Understand where AI can be used as a game-changing asset in your Value Chain
  • Learn what’s new with dynamic lead generation, embedding lead gen regardless of platform  
  • Explore case studies from new players utilizing AI in the Lead Gen space 
Moderated By:
Presented By:

Wednesday | April 1

10:45 AM – 11:20 AM
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Creating Content that Engages and Activates Your Next Customer

Room: Versailles 1 & 2
Content marketing has been described as creating awesome stuff as you listen to your customers and answer their questions. It’s about reaching the top of the search ranking but it’s also so much more than that, including positioning your company or brand as a thought leader. Do you have a content plan? What kinds of content can you produce? Do you have a creation schedule and consistently stick to it? Do you know what a potential customer is looking for? And if so, are you answering their questions and helping them along their journey? We’ll get into all of this and more as we focus on getting consumers to seek you out.

Key Takeaways:
  • Understand content ideation and where to look for inspiration
  • Discover best practices for creating content and the best ways to distribute your message
  • Learn which channels attract the right customers for your business and how to scale your efforts fishing where there are fish
Presented By:
11:30 AM – 12:05 PM
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How to Achieve Double Digit Growth through Campaign Optimization

Room: Versailles 1 & 2
Marketing pioneer John Wanamaker once famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." If a marketer said that today, then they would likely be out of a job. And yet with so many touchpoints across so many channels and so much noise in advertising and marketing today, it's no wonder that properly measuring attribution remains difficult and marketing spend is wasted.  This session will provide real-world examples and tactics that you can use to achieve double digit growth in lead generation.

Key Takeaways:
  • Learn proven growth strategies for your lead generation efforts
  • Gain a better understanding of attribution and what it looks like throughout the journey
  • Take advantage of better optimization of your digital campaigns leveraging TV, direct mail, email, content, and other tactics
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
1:40 PM – 2:15 PM
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Today’s Most Useful Email Trends, Tips and Tested Tactics

Room: Versailles 1 & 2
Do you want the inside scoop on what’s really working in email today? Join us as we share the most up-to-date trends, battle tested tips and scientifically proven tactics – drawn from both in-market research and the latest behavioral science studies in the US and abroad. In this fun, fast-paced, and example-jammed session, you’ll discover what to do, what to avoid, and what will give your campaigns the competitive edge you’re looking for. Find out what’s actually performing in-market right now, hear why it works, and see examples of emails that do it right. You’ll leave this session with pages of notes to improve your current campaigns. And the best part? These powerful tactics are easy to apply.
 
Key Takeaways:
  • Find out what some of today’s biggest email misconceptions and missed opportunities are
  • See how to prompt people to automatically open and read your email by adding the persuasive tactics of behavioral science
  • Gain numerous techniques you can confidently test the next day to quickly increase your email ROI
Presented By: