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Tuesday | March 31

1:30 PM – 2:15 PM
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Traffic Channels: What to Buy, What Not to Buy and Where

Room: Concorde Ballroom C
Lead Generation is constantly evolving, and finding the perfect customer is always a moving target. So where do you look and how do you stay on top of the best ways to prospect and find the right audience? We’ll give you insights into how to enhance your outbound and inbound efforts so you can maximize your spend, where marketing tech can help you source the right consumers and how to think like your customers.

Key Takeaways:
  • Discover which channels, be it clicks, calls or other leads, provide the best returns for prospecting
  • Understand how to further your reach by combining your message across channels
  • Find out what to look for when partnering with publishers and data providers
  • Keep current on what to look for in 1st party traffic vs. 3rd party traffic
Moderated By:
Presented By:
2:25 PM – 3:10 PM
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Predictive Analytics and Privacy: How to Sustain Conversion in the World of Consumer Advocacy

Room: Concorde Ballroom C
Please join us as we explore how to capture information and intent while remaining compliant in the age of consumer advocacy. The digital marketer today must find new ways to generate growth through creative compliant conversion. Innovation and technology have responded with solutions like predictive analytics but also the unintended consequence of increased consumer exposure. We will discuss the need to balance conversion with consumer security and the roles played by Analytics/BI, Compliance/Regulation. Our panel brings a wealth of knowledge and foresight to help facilitate a holistic conversation to address the future of our industry.

Key Takeaways:
  • Discover how to balance leveraging big data and protecting consumer privacy concerns
  • Understand the impact of potential legislation and new regulations (California Consumer Privacy Act (CCPA)
  • Explore the need for Clean Data - identifying the impact of data usage within an organization, such as retention of data, declaring the purpose for data collection and documentation of associated processes
  • Learn how to protect yourself with a process for consumers to gain control over personal data by letting them see what is collected and who it is shared with, and potentially have data corrected or deleted
Moderated By:
  • Joe Laskowski, Managing Partner and Chief Marketing Officer, Inquir
Presented By:
4:10 PM – 5:00 PM
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Power Buyers: Emulating the Habits of Highly Successful Lead Buyers

Room: Concorde Ballroom C
Power buyers set the bar as the best of the best who stand apart from the competition. So what’s their secret? We’ll hear from these buyers as they share insights into what it takes to excel in today’s market. We’ll dive into relationship building with partners, service providers and customers. They’ll help you understand how to read the tea leaves and pivot when necessary, and discuss ways to dissect your business to meet your customers’ needs so you can keep leads coming in consistently. And you’ll understand the importance of looking outside the market for inspiration and much more. You won’t want to miss it!

Key Takeaways:
  • Learn from power buyers who are leaders in the space
  • Take a customer-centric view into your business
  • Understand what it takes to have that competitive edge in today’s market
Moderated By:
Presented By:
  • Scott Gilman, Marketing Manager, Transformhomepro.com (Sears Home Improvement)
  • Eric Kozak, Senior Director, Marketing, Lixil - American Standard
  • Jon Galloway, VP, Business Development & External Affairs, Veterans United Home Loans
  • Francesco Fagnini, VP, Strategic Partnerships & Affiliates, Freedom Financial Network

Wednesday | April 1

11:30 AM – 12:05 PM
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The YouTube Playbook: Direct Marketing Via Video

Room: Concorde Ballroom C
Every month, more than 2 billion people turn to YouTube and more than 90% of viewers say they have discovered new brands or products on YouTube. Break open a new channel for your lead generation efforts by learning how to use video to acquire even more customers and build brands in ways that drive results. Tangible takeaways on how to maximize performance & drive action from this high reach channel. Step by step guide to higher conversion rates, better measurement, and advanced techniques that you can add into your video strategy.

Key Takeaways:
  • Understand how to produce creative that performs best in digital video
  • Know how to create campaigns that speak to the right user at the right time
  • Learn how to measure the full impact your videos are having on driving results
Presented By:
1:00 PM – 1:35 PM
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Keeping Up with Compliance: How to Successfully Generate Leads in the Face of Regulation

Room: Concorde Ballroom C
Keeping compliant is top of mind for today’s lead generators, both at the federal and state levels. To understand how to be a trusted lead seller or buyer, you have to look at current legal requirements and proposed legislative trends, including state licensing, advertising and privacy law, and enforcement actions. How do you prepare your business for government and counterparty scrutiny? We’ll help you stay on top of the latest developments and proposed additions.

Key Takeaways:
  • Learn how being associated with bad traffic in any way can make you liable
  • Understand the do’s and don’ts of lead generation and advertising to steer clear of deceptive practices
  • Know how to test vendors and vet your lead sources to ensure compliance
  • Discover how to protect your brand and image in the marketplace as a trusted source
  • Find out what’s new and next with privacy protection, including GDPR and CaCPA
Presented By:
1:40 PM – 2:15 PM
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TCPA: Litigation and Compliance in 2020

Room: Concorde Ballroom C
Whether it’s updates on auto dialers, spoofed calls, international calling or truth in caller ID, you need to be up on the latest findings around TCPA. Find out where the FCC is extending its authority, what’s behind the latest petitions and more. Join us as we examine recent actions and help you understand what it takes to be compliant in today’s market.

Key Takeaways:
  • Understand how TCPA is being enacted in various vertical markets
  • Find out what the FCC’s expanded Caller ID rules mean for your business
  • Discover how to stay compliant in all voice and text communication
Presented By:
  • David Kaminski, Partner and Chair of Financial Services Practices Group, Carlson & Messer LLP