Senior Manager, Channel Marketing, Lead Generation, Partner Programs
Vishwas has overseen marketing for the luxury bath and walk-in tub divisions of Kohler for five years now. His background in business and engineering has provided him with a unique, data-driven approach to demand generation. Currently under his management is an eight-figure annual budget spread across digital, traditional, and performance marketing channels.
Don Batsford, Jr.
Head of Industry
Pivot and Scale
After some time away, Ian’s passion for digital marketing and consulting resulted in the founding of the mentorship program Pivot and Scale, in which digital agencies are given the blueprint, mentorship and tools in order to migrate away from the traditional retainer model, and adapt a Pay Per Lead strategy. This not only allows for more streamlined operations, but also has the capabilities of scaling much faster and larger than any digital agency can imagine.
With agencies spanning the United States, Canada, UK, Australia, Ian is single-handedly changing the trajectory of digital agencies worldwide, and loving every minute of seeing the lightbulbs pop, as he shares his 20+ years of experience in the lead generation and digital marketing landscape.
Ian is also a member of the Forbes Business Council and a mentor to start-ups at the Long Beach Accelerator.
Director of Affiliate Marketing
Vivint Smart Home
VP Product Marketing
Southern New Hampshire University
Chief Marketing Officer
Moderator: Opening KeynoteJohn Buchanan joined LegalZoom in 2020 from the National Football League, where he served as Senior Vice President of Marketing Strategy and Sciences, leading the league’s efforts in marketing strategy, fan engagement, media planning and buying, research, data and insights, marketing technology, and performance marketing initiatives. In his time there, the league reached all-time highs in total fan engagement, including female and Hispanic engagement, and reversed a 7-year youth affinity decline. Prior to the NFL, John spent much of his career as a Marketing and Sales executive, building global marketing, brand, and product strategies at companies like Adobe, Electronic Arts, Mattel, and Yahoo!. While serving as the Global Vice President of Marketing at Adobe, his team’s responsibilities spanned across all lines of the business, including direct-to-consumer, business-to-business, and education. The business saw substantial growth in revenue and profit across multiple product lines during his time there, including in its subscription-based services, and the Marketing department experienced a significant increase in budget and support. John holds two Bachelor of Science degrees from the University of Southern California, one in Political Science and the other in International Relations. He currently serves on the advisory board of the USC Marshall Undergraduate School of Business, guest lectures at USC and other universities, and advises several nonprofit organizations dedicated to helping under-served communities.
Dialer Administrator and Lead Manager
The Revenue Assistance Corporation
Vice President and General Counsel
Detroit Trading Co
Director of Digital Marketing & Demand Generation, Americas
Ernst & Young LLP
Lou Cohen joined EY in 2019 to build & lead the Americas Digital Marketing & Demand Generation organization as its Director. Lou’s team is responsible for a broad range of Marketing capabilities including management of EY.com, Paid Media, Marketing Technology, Analytics & more. Lou is focused on expanding opportunities through a customer-driven digital strategy while empowering the go-to-market efforts of EY. Along with his team, Lou aspires to achieve EY’s mission to build a better working world.
As a sought-after Marketer, Speaker, and Lecturer, Lou's unique insights add value to discussions across all aspects of Marketing and Business Development. Lou speaks regularly at industry conferences & teaches MBA & undergraduate courses in Digital Marketing, Search Engine Marketing, & Social Media Strategies at CUNY’s Baruch College as well as at NYU’s Stern School of Business. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College. Previous positions include CMO of Wolters Kluwer’s US Legal & Regulatory division, SVP - Head of External Digital Marketing for Citi’s consumer businesses, and Regional Manager for Media Network & Search Account Management teams at Microsoft Advertising. Lou began his career as an internet entrepreneur in the late 1990’s with a business for collectibles trading online, leading him to GM/Director roles at several e-commerce start-ups.
Chief Legal & Privacy Officer
SVP Corporate Development
Moderator: DE&I CelebrationBruce Cook is responsible for creating corporate value by leveraging the LendingTree brand to grow existing and create new revenue streams through strategic partnerships, new products, investments and acquisitions. A fifteen-year veteran of personal finance consumer acquisition with strong knowledge of the digital marketing ecosystem and passion and in-depth understanding for online media and technology.
Cutter Consulting Group
Squire Patton Boggs
Vice President, Integrated Marketing
Prior to Root, David spent eight years at TransUnion leading strategy and product development for data and analytics-driven insurance marketing solutions. David has also held roles at Direct Auto Insurance, The General, Progressive Insurance, KeyBank and New York Life. David lives in the Cleveland, Ohio area with his wife and four children.
Ethan brings a deep understanding of the dynamics of successful lead performance to the LeadsCon audience. Ethan has previously spoken at LeadsCon, Lead Generation World, Reverse Mortgage Conference, and SoftVu Summit.
Vice President, Business Development
Kevin is passionate about B2B relationship building and loves working in dynamic, fast-paced environments, creating win/win partnerships with forward-thinking business leaders. He has 25 years of experience in the home services industry working for manufacturers, owning his own successful distribution center, and for the last five years managing growth for large companies in the technology industry.
Co-Founder and CEO
Chief Creative Officer
Hartman and Associates, LLC
Currently, Dr. Hartman is the Managing Partner of Hartman and Associates, LLC, a higher education consulting firm, with clients in and outside the United States. His most recent article, “Colleges should respond to coronavirus by overhauling funding and online courses”, is viewable at: https://bit.ly/3aeyuqs
Dr. Hartman holds a doctorate in higher education from The University of Pennsylvania.
VP of Platform Strategy
Chief Marketing Officer
American College of Education Inc
Piper Jameson is an experienced two-time Emmy Award Winner and Chief Marketing Officer with a demonstrated history of success in the marketing and advertising industry. In her career, Piper has excelled in the execution of performance demand generation through traditional and digital advertising. She is a Google expert in all suite platforms, Search Engine Optimization (SEO), Sales, Management, Business Development, Partnerships and Social Media.
Piper is the principle author of Improving Marketing Performance and the online version of The Deciding Factor: How Cost will Determine Choices between Online and Traditional Marketing Strategies. She holds a Master’s from Seton Hall University in Strategic Communication and Leadership, dual Bachelor degrees in Marketing and Business Management from University of Phoenix, and attended the Harvard Business School Executive Corporate Strategy program.
CEO & Co-founder
Squire Patton Boggs
Rep. Kingston’s leadership of the largest domestic appropriations subcommittee and his senior position on the defense appropriations subcommittee give him a deep understanding of the policy and financial challenges global clients face.
In addition, Rep. Kingston assists with business development and strategic counseling for the firm’s leadership in specialty areas, including agriculture, defense, education, energy, financial services, healthcare, tax, transportation, trade and international business.
Rep. Kingston served Georgia's 1st Congressional District in Southeast Georgia from 1993 to 2015. He also served as vice-chairman of the House Republican Conference, the sixth-ranking post among House Republicans, from 2002 to 2006.
During his time in Congress, Rep. Kingston:
Was a leading member of the House Appropriations Committee, serving as Chairman of the Agriculture/FDA, Labor/Health and Human Services/Education, and Legislative Branch subcommittees.
Served as a long-time member of the Defense Appropriations Subcommittee and spent a great deal of time visiting American troops and installations around the world.
Focused on legislation aimed at restraining the growth of the federal government and making it more effective in serving American citizens. He was an early supporter of earmark reforms and spending reductions.
Prior to his service in Congress, Rep. Kingston was a member of the Georgia State Legislature, and was vice-president of Palmer & Cay Insurance Services. He was the only Chartered Property Casualty Underwriter (CPCU) in Congress.
Throughout his career in public service, Rep. Kingston received more than 40 awards from various non-partisan interest groups on a diversity of issues. He has been named in each term as a "Taxpayer’s Hero,” and has been recognized as "Senior Friendly" and "A Guardian of Small Business." He was also awarded the "Watchdog of the Treasury Award," and the US Chamber of Commerce’s "Spirit of Enterprise Award.”
Moderator: Welcome & Opening RemarksIan McRae is the Director of Content for LeadsCon at Access Intelligence, a multi-million dollar, leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions to nearly a dozen key global market sectors. Ian has over 16 years of experience putting together engaging content and speaking faculties for dynamic industry-leading events spanning marketing, ecommerce, and financial services. Ian holds a BA in Journalism from the State University of New York at Oswego.
Senior Vice President - Strategic Partnerships
LightStream (Truist Bank)
With 25+ years marketing experience in consumer lending, Todd has been at the forefront of the FinTech industry before “FinTech” was defined. He has led marketing departments and partnership programs for Truist Bank, Lending Club, Capital One, FirstUSA, Car Finance Capital, Bank One and several other companies. At Lending Club he built and grew their strategic partnership business. At Capital One Auto Finance he managed a team of 40 Marketing professionals, responsible for $3B+ in annual loan originations. He was one of the first marketers of Co-Brand credit cards at First USA, where they successfully launched credit card programs for AOL, Southwest Airlines and dozens of other card products. Additionally, he has worked extensively in some of the earliest FinTech companies as well as startups; building on- and offline marketing channels, strategic partnerships, direct marketing and business development functions.
Todd holds a BA from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and an MBA in Marketing and Finance from the Simon School at the University of Rochester. He is an often-sought speaker and media resource for industry conferences and prestigious publications including the Wall Street Journal, New York Times, Forbes and Bloomberg.
Brett & Ashley Noble
Your Income Space
Since listing their very first short-term rental space in 2015, Brett and Ashley have scaled their unique real estate business to multiple properties, seven figures in annual revenue and over 10,000 guests served. They’ve partnered with some of the world's biggest brands, television networks, and content creators along the way, with clients including Google, Facebook, Netflix, Amazon, Microsoft, Warner Bros, Nike and many more.
With a vision of helping others achieve financial freedom of their own, Brett and Ashley launched YourIncomeSpace.com in 2018. Your Income Space is an online education platform dedicated to teaching people how to leverage their unique skills, assets, and networks into profitable income streams. To date, more than 2,500 entrepreneurs in over 114 cities worldwide have launched and scaled successful businesses with the help and support of their comprehensive online courses and coaching programs.
Armed with ActiveCampaign’s powerful CRM at their fingertips, Brett and Ashley have been able to grow their email list to a staggering 100,000 subscribers in just three years. Thanks to AC’s powerful automation, segmentation and tracking tools, the ability to engage with their audience in such a specialized way has been the key to unlocking consistent revenue growth year after year. Empowered by this early success, they plan to grow Your Income Space into the leading online resource for entrepreneurial education, optimization, and community.
COO and Co-Founder
Originally from Amsterdam, the Netherlands, Bas moved to New York in 2007 to manage the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies.
In 2010, Bas co-founded PX, together with Frans van Hulle, with the idea to develop a revolutionary customer acquisition platform that automates and optimizes performance-based marketing processes, creates overall higher lead quality, and improves efficiency.
Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
CEO & Principal
Natalie Peled David
Partner Relations Manager
Tracey Pickens is the Partner Relations Manager for The General®. Tracey’s main focus is brand protection and the relationships with vendors both buying and selling. Tracey has a total of 33 years of experience in the insurance industry with the most recent 13 in the non-standard market. Most of the experience has been in the standard/preferred market including home, auto, life, commercial and securities. Tracey earned her undergraduate degree in Insurance at Middle Tennessee State University.
CEO & Co-founder
AVP, Marketing Strategy
Arizona State University
National General Holdings Corp
Assistant Director of Digital Marketing
Grand Canyon University
Before joining the world of post-secondary education, he worked in the hospitality industry as a Marketing Manager at Best Western International.
Brad received his Bachelor of Business Administration from Cleveland State University in 2001 and his Master of Business Administration degree from Arizona State University in 2007.
Kevin started his legal career with the Walt Disney Company in 2007, where he cut his teeth supporting Labor Relations and Human Resources policy for Disney’s California theme park operations and its 17 active Labor Unions, before expanding to support both upcoming and established national firms as General Counsel, during which time Kevin, acting as the sole in-house Legal representative, developed and implemented an innovative practice of creating robust and successful Human Resources and Legal Compliance departments from whole cloth that are optimized for success and compliance, successfully traversing the country’s most harsh and difficult regulatory atmospheres, such as California and New York.
Continuing with his penchant for managing difficult regulatory and compliance environments, Kevin later worked as Chief Legal Officer for a significant player in the food manufacturing space, establishing and maintaining significant compliance protocols, maintaining Intellectual Property compliance, real estate portfolio compliance, and participating in significant litigation involving Intellectual Property rights enforcement, PACA enforcement, California DOL actions, and many other contract actions as well.
Currently, Kevin serves as General Counsel for SmartFinancial.com Insurance, LLC., bringing significant insight and experience to bear on all aspects of compliance and business development, including Human Resources policy, contract management and negotiation, new business development, regulatory and TCPA compliance, and litigation management. Kevin is also a real estate specialist, holding a California Real Estate Broker’s license, as well as a NMLS Loan Broker’s License.
In his time as in-house counsel, Kevin has worked closely with a number of large national firms such as Dentons, Snell & Wilmer, Bryan Cave, OneLLP, Thompson Hine, and many others.
Manager of Strategic Partnerships
Home Advisor, powered by Angi
Mac Murray & Shuster LLP
Moderator: War Stories and Battle PlansMichele Shuster is a founding partner at Mac Murray & Shuster LLP, where she brings extensive experience working with businesses of all sizes in highly regulated industries. A former Chief of the Ohio Attorney General’s Consumer Protection Section, she now represents clients in consumer protection matters before the FTC, FCC, and state attorneys general, in addition to conducting regulatory compliance audits and providing counsel on advertising and privacy issues.
Covington & Burling
Moderator: War Stories and Battle PlansAndrew Smith advises clients on retail financial services, data protection, advertising and consumer protection, technology, credit reporting, and e-commerce issues. He assists banks, non-bank lenders, technology companies, and their vendors with regulatory compliance, litigation, and transactional matters.
Prior to re-joining the firm, Andrew served as Director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), where he was focused on investigations and enforcement of privacy, data security, financial services, and marketing laws and regulations across a broad range of areas, including fair lending, technology platforms, digital advertising, payments, telemarketing, lead generation, affiliate marketing, consumer reporting, and small business financing. He also oversaw the Bureau’s extensive rulemaking and workshop proceedings, including on endorsement guides, security of financial data, subscription marketing, contact lenses, and children’s privacy. Additionally, he led the FTC’s COVID-19 pandemic-related enforcement and consumer education efforts. In a previous role as Assistant to the Director of the Bureau of Consumer Protection at the FTC, Andrew led a team of professionals to develop and draft ten rules and six studies under the Fair Credit Reporting Act.
SVP, Customer Acquisition
Dan’s innovative and forward-thinking approach to business growth has helped to fuel his and NBKC Bank’s success. He is a strong advocate for embracing new technology and better leveraging data to further sales and marketing results. He has been a featured speaker at LeadsCon and Digital Mortgage.
Moderator: DE&I CelebrationMatt Tillman is a 20+ year veteran of financial services marketing and serves as President of the financial services lead generation company, RateMarketplace.com. Matt previously served as the SVP/GM for Zeta Global’s financial services business. Prior to Zeta, Matt was the Head of Sales of Adchemy, Inc (acquired by Zeta Global), the Co-Founder of FastFind.com (acquired by Bankrate), and worked in various roles at GetSmart.com (acquired by LendingTree) and Wells Fargo. Matt is also on the Board of Directors of LeadsCouncil and serves as the Chair of the Diversity Task Force.
Eric J. Troutman
Squire Patton Boggs
Lewis Brisbois Bisgaard & Smith
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Thursday | October 21
Welcome & Opening Remarks
- Ian McRae, Director, Content, LeadsCon
- John Buchanan, Chief Marketing Officer, LegalZoom
The State of the Industry with PX: Surveying Customer Acquisition Today
In an age of data privacy, consumer choice and technological disruption, we take a look at where our business has been and where it’s headed. Where are marketers succeeding today? What industries are emerging and contracting? How can you successfully interact today to generate customers? Join us as we share and interpret industry survey findings, and explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.
Exhibit Hall Open
Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate High Value Leads
Let’s take a break from COVID-19 and travel back to the tranquil days of 2017, when many of us first heard the term influencer. With the *Fyre* Festival with our framework as what not to do, and recent best practices in the automotive lead generation world as our framework as what to do, we will learn how we as lead generators can better work with influencers to generate high value, intended and consented leads. Specifically, this session will review:
- FTC endorsement guidelines for working with influencers
- How to sell influencers on lead generation/performance-based revenue models
- How to structure lead generation campaigns with influencers
- Our commitment to each other as lead generators
- Matthew Clayton, Vice President and General Counsel, Detroit Trading Co
ML applications have changed how real-time lead management decisions are made, allowing lead buyers to execute automated, repeatable decisions throughout the lead conversion journey. This session will feature firsthand insight around the use of ML technology. This session will also include discussion around where this technology goes from here, what the future looks like with “machines” guiding prospects and sales agents through an optimized process.
- Gain a clear understanding of how ML applications have changed how lead management decisions are made over the last few years.
- Determine considerations around this decision technology and increase loan officer efficiency and lead conversion.
- Develop a clear view of what the future looks like for lead management and conversion with ML decision technology.
Preparing for Tomorrow’s Regulatory Environment
This session includes insight around:
- How the latest consumer privacy regulations are going to shake out for performance marketers
- Best practices for staying a step ahead of TCPA regulations
- Understanding what regulators are looking for and how to best minimize your third party risk
Future Proof Your Marketing Team: The Next 5 People CMOs Need to Hire
Christina Wells (CMO, Bankrate) and Don Batsford (Head of Industry, Google) discuss the skills, approach, and roles needed to build a successful marketing organization moving forward. Join them to gain insights on what every business leader needs to keep in mind when hiring today to ensure that your organization is able to tackle the quickly developing digital landscape. This session will help you future-proof your marketing team.
Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home Services Industry:
Lunch served in the session room.
Can you improve lead quality AND conversion? Join us as our panel of experts share the latest industry-wide trends, from McKinsey, Gartner, Infutor and others, and deep-dive into the home services space to find cutting-edge tactics to win in any industry. One example: a lead generator in home services reduced the required fields in their form and began enriching leads on the backend with permissibly-obtained third-party data. The impact? Lead conversions increased 214%. Marketers and service providers will enjoy this session as we discuss the future of lead generation in the Home Services industry.
Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
In 2021, compliance is a top-of-mind concern for all performance marketers. Join us for this moderated discussion featuring experts in lead acquisition, data management, marketing, and the legal field, all presenting their unique perspectives on how marketers can manage privacy and compliance while maintaining lead volume. We’ll focus on common questions, compliance challenges, shifting regulatory expectations, and practical advice for businesses operating at different scales.
Increasing Customer Lifetime Value Through Innovative Marketing Tactics
Identifying Best Practices for Growing Your Customer Base in the New Paradigm
This interactive panel discussion will discuss:
- Warming up to life outside of the spray and pray mindset
- Exploring alternate tools and strategies for tracking
- Maintaining your ROI in the new environment
- Improving your first-party data tracking
- Finding methods to improve the digital experience and personalization in the post-cookie reality
Growth via Digital Lead Generation: How Your Brand Can Help Drive Conversions
- Adam Pierno, AVP, Marketing Strategy, Arizona State University
Beer, wine and light refreshments served.
- Sarah Gulbrandsen, CEO, RingPartner
Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student Expectations
The hyper-competitive nature of online student recruitment constantly leaves internal marketing teams and agencies scrambling to come up with new and creative approaches to capture demand. This means that a plethora of messaging strategies are deployed, at significant cost, without always having a coordinated communication strategy from the institution. This misalignment of messaging strategy and enrollment efforts can negatively impact student experience and the goodwill of an institution's brand. Join us for this interactive panel discussion featuring insight from some of EDU’s top thought-leaders.
You have selected:
Sign up to receive updates on year-round
networking opportunities, event discounts, call for speakers, webinars, and more.