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Thursday | October 21

7:00 AM – 6:00 PM
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Registration Opens

Room: Grand Ballroom Foyer
7:00 AM – 6:00 PM
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Teledrip Meeting Hub

Room: Grand Prefunction
7:30 AM – 9:00 AM
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Breakfast

Room: Grand Ballroom
8:30 AM – 8:40 AM
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Welcome & Opening Remarks

Room: Grand Ballroom
Presented By:
8:40 AM – 8:50 AM
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Tim Burke Award Presentation

Room: Grand Ballroom
8:50 AM – 9:20 AM
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Opening Keynote

Room: Grand Ballroom
Presented By:
9:20 AM – 10:00 AM
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The State of the Industry with PX: Surveying Customer Acquisition Today

Room: Grand Ballroom

In an age of data privacy, consumer choice and technological disruption, we take a look at where our business has been and where it’s headed. Where are marketers succeeding today? What industries are emerging and contracting? How can you successfully interact today to generate customers? Join us as we share and interpret industry survey findings, and explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.

Presented By:
10:00 AM – 6:00 PM
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Exhibit Hall Open

Room: Exhibit Hall
10:00 AM – 11:00 AM
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Networking Break

Room: Exhibit Hall
11:00 AM – 11:30 AM
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Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate High Value Leads

Room: Grand Ballroom 123

Let’s take a break from COVID-19 and travel back to the tranquil days of 2017, when many of us first heard the term influencer.  With the *Fyre* Festival with our framework as what not to do, and recent best practices in the automotive lead generation world as our framework as what to do, we will learn how we as lead generators can better work with influencers to generate high value, intended and consented leads.  Specifically, this session will review:

  • FTC endorsement guidelines for working with influencers
  • How to sell influencers on lead generation/performance-based revenue models
  • How to structure lead generation campaigns with influencers
  • Our commitment to each other as lead generators


Presented By:
11:00 AM – 11:30 AM
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Transforming Your Sales Conversion Efforts with AI and Machine Learning

Room: Grand Ballroom 121

ML applications have changed how real-time lead management decisions are made, allowing lead buyers to execute automated, repeatable decisions throughout the lead conversion journey.  This session will feature firsthand insight around the use of ML technology.  This session will also include discussion around where this technology goes from here, what the future looks like with “machines” guiding prospects and sales agents through an optimized process.


  • Gain a clear understanding of how ML applications have changed how lead management decisions are made over the last few years.
  • Determine considerations around this decision technology and increase loan officer efficiency and lead conversion.
  • Develop a clear view of what the future looks like for lead management and conversion with ML decision technology.


Presented By:
11:40 AM – 12:20 PM
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Preparing for Tomorrow’s Regulatory Environment

Room: Grand Ballroom 123

This session includes insight around:

  • How the latest consumer privacy regulations are going to shake out for performance marketers
  • Best practices for staying a step ahead of TCPA regulations
  • Understanding what regulators are looking for and how to best minimize your third party risk


Presented By:
11:40 AM – 12:20 PM
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Future Proof Your Marketing Team: The Next 5 People CMOs Need to Hire

Room: Grand Ballroom 121

Christina Wells (CMO, Bankrate) and Don Batsford (Head of Industry, Google) discuss the skills, approach, and roles needed to build a successful marketing organization moving forward. Join them to gain insights on what every business leader needs to keep in mind when hiring today to ensure that your organization is able to tackle the quickly developing digital landscape. This session will help you future-proof your marketing team.

Presented By:
12:00 PM – 1:30 PM
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Lunch

Room: Exhibit Hall
12:20 PM – 1:20 PM
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Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home Services Industry:

Room: Grand Ballroom 123

Lunch served in the session room.


Can you improve lead quality AND conversion? Join us as our panel of experts share the latest industry-wide trends, from McKinsey, Gartner, Infutor and others, and deep-dive into the home services space to find cutting-edge tactics to win in any industry. One example: a lead generator in home services reduced the required fields in their form and began enriching leads on the backend with permissibly-obtained third-party data. The impact? Lead conversions increased 214%. Marketers and service providers will enjoy this session as we discuss the future of lead generation in the Home Services industry.

1:30 PM – 2:10 PM
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Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure

Room: Grand Ballroom 123

In 2021, compliance is a top-of-mind concern for all performance marketers. Join us for this moderated discussion featuring experts in lead acquisition, data management, marketing, and the legal field, all presenting their unique perspectives on how marketers can manage privacy and compliance while maintaining lead volume. We’ll focus on common questions, compliance challenges, shifting regulatory expectations, and practical advice for businesses operating at different scales. 

Presented By:
  • Stephen Turner, Partner, Lewis Brisbois Bisgaard & Smith
  • Kelly Scharr, Manager of Strategic Partnerships, Home Advisor, powered by Angi
  • Kevin Geiger, Vice President, Business Development, EverCommerce
  • Yung Chung, Director of Sales, ActiveProspect, Inc
1:30 PM – 2:10 PM
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Increasing Customer Lifetime Value Through Innovative Marketing Tactics

Room: Grand Ballroom 121
Presented By:
2:25 PM – 3:00 PM
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Identifying Best Practices for Growing Your Customer Base in the New Paradigm

Room: Grand Ballroom 123

This interactive panel discussion will discuss:


  • Warming up to life outside of the spray and pray mindset
  • Exploring alternate tools and strategies for tracking
  • Maintaining your ROI in the new environment
  • Improving your first-party data tracking
  • Finding methods to improve the digital experience and personalization in the post-cookie reality



Presented By:
  • Todd Nelson, Senior Vice President - Strategic Partnerships, LightStream (Truist Bank)
  • Zachary Bitsoi, Director of Affiliate Marketing, Vivint Smart Home
  • Ian Bentley, CEO, Pivot and Scale
2:25 PM – 3:00 PM
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Growth via Digital Lead Generation: How Your Brand Can Help Drive Conversions

Room: Grand Ballroom 121
Presented By:
  • Adam Pierno, AVP, Marketing Strategy, Arizona State University
3:00 PM – 3:45 PM
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Networking Break

Room: Exhibit Hall
3:45 PM – 4:30 PM
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Women@LeadsCon Reception: Building Lasting Partnerships

Room: Grand Ballroom 123

Beer, wine and light refreshments served.

Presented By:
3:45 PM – 4:20 PM
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Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student Expectations

Room: Grand Ballroom 121

The hyper-competitive nature of online student recruitment constantly leaves internal marketing teams and agencies scrambling to come up with new and creative approaches to capture demand. This means that a plethora of messaging strategies are deployed, at significant cost, without always having a coordinated communication strategy from the institution. This misalignment of messaging strategy and enrollment efforts can negatively impact student experience and the goodwill of an institution's brand.  Join us for this interactive panel discussion featuring insight from some of EDU’s top thought-leaders.

Presented By:
4:30 PM – 6:00 PM
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Happy Hour

Room: Exhibit Hall