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Friday | October 22

7:00 AM – 12:00 PM
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Registration Open

Room: Grand Ballroom Foyer
8:00 AM – 9:30 AM
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Breakfast

Room: Exhibit Hall
8:00 AM – 3:00 PM
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Exhibit Hall Open

Room: Marquee Ballroom
8:00 AM – 3:00 PM
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Teledrip Meeting Hub

Room: Grand Prefunction
9:00 AM – 12:00 PM
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Performance Marketing & Regulatory Summit

Room: Grand Ballroom 121 & 123 - Please see session details below.
9:00 AM – 9:45 AM
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War Stories and Battle Plans

Room: Grand Ballroom 123

In this can’t miss session former Federal Trade Commission Consumer Protection Bureau Director, Andrew Smith, and former Ohio Attorney General Consumer Protection Chief, Michele Shuster, will shed light on the history of current regulatory actions and provide their insight into how your company can avoid the regulatory and legal pitfalls on the horizon.  Topics covered will include the TCPA, TSR, and other federal and state privacy, marketing, and advertising laws.  The best offense is always good defense.

Presented By:
9:00 AM – 9:45 AM
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Effective Advocacy and Lobbying for Lead Generation & Performance Marketing

Room: Grand Ballroom 121

Don’t think your voice matters? Advocacy is for “someone else”? You’d be surprised at how powerful your voice is! In today’s increasingly litigious world, Performance Marketers are finding themselves facing unprecedented regulation and legislative battles at both the state and federal levels.  

Join former Congressman, Jack Kingston as he shares his personal insight on what’s going on in Washington DC and at the State level as it relates to the impact of increased legislative activity the industry is experiencing. Jack will provide his take on how this industry can effectively work with regulators and legislatures to forge partnerships to better understand how to protect consumers while embracing industry best practices. 

Presented By:
10:00 AM – 10:45 AM
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Public Relations for the Lead Generation Industry

Room: Grand Ballroom 123

Do you have a public relations plan in place in case you or your business find itself in an undesirable place? Join Powerhouse Public Relations firm, Mercury’s George Birnbaum and Vlada Galan as Squire Patton & Boggs, Principal, Daniel Delnero walk the audience through some of the most important public relation moments in history.

George and Vlada will share insights to some of the highest-profile PR campaigns in recent history. George consulted and managed the campaign and was Chief of Staff for Israel’s Prime Minister Benjamin Netanyahu while most recently led the campaign for Israel’s newest Prime Minister, Naftali Bennett. Vlada has advised national elections in Ukraine, Serbia, Azerbaijan, Mexico, Columbia, Austria, and Zambia. She helped elect Marta Lucia Ramirez the first female Vice President of Columbia in 2018.

Learn critical insights on how to handle your company through the most difficult times. This is a can’t miss session!

Presented By:
10:00 AM – 10:45 AM
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Storytellers: A Lesson Effective Marketing in Troubled Times

Room: Grand Ballroom 121

Hold on to your socks!  This session is a can't miss portion of LeadsCon.  Join top marketers as they share incredible stories of how they continued to do business during these complex times.  

Key Takeaways:

  • How to market to the consumer in today’s COVID challenging world
  • What to do when a crisis hits.  The I-40 interstate bridge over the Mississippi River had to be closed, rerouting hundreds of thousands of travelers through Memphis.  See how Memphis pivoted to handle the crisis
  • Diversity, Equity, & Inclusion – How did all three of these strong business leaders deal with DE&I over the past 18-24 months within their own organization?  

Digital Media Solutions’ Chief Marketing Officer and President of Women of Martech, leads the conversation with the Greater Memphis Chamber’s President and CEO, Beverly Robertson the National Civil Rights Museum’s Chief Marketing Officer, Faith Morris. 

11:00 AM – 11:45 AM
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DE&I Celebration

Room: Grand Ballroom 123

Join RateMarketplace’s Matt Tillman as he holds this important conversation with NAMMBA’s Tony Thompson as they discuss Diversity, Equity, and Inclusion.  Learn what both are doing in each of their respective careers as it relates to leading the DE&I charge.

Immediately following the fireside chat, Matt will shift the focus of conversation to those companies in the Performance Marketing industry who have shown exemplary progress with their own DE&I initiatives as he recognizes each company with the inaugural LeadsCouncil’s DE&I recognition awards.

Presented By:
  • Matt Tillman, President, RateMarketplace
  • Tony Thompson, Founder & CEO, National Association of Minority Mortgage Bankers of America
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
11:00 AM – 11:45 AM
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Who Filled Out That Form? How Well Do You Really Know Fraud?

Room: Grand Ballroom 121

Buying compliant leads?  Sure, you have the LeadId or Trusted Form, however, that is only part of the picture.  1 in 4 leads in the industry may be from a fraudulent form fill.  Rob Seaver moderates this panel of subject matter experts.  Learn what to look for, how to mitigate the risks, and reduce wasted money and time from QuinStreet and Leadrilla.  


Key Takeaways:

  • Understanding Fraud and how to identify signs 
  • An effective strategy for mitigating immediate risks
  • Insights from key leaders in the performance marketing industry


Presented By:
11:30 AM – 1:00 PM
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Lunch

Room: Exhibit Hall
1:00 PM – 1:30 PM
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The 7 Best Customer Behavior Triggers You’ve Never Heard Of

Room: Grand Ballroom 123

While you want people to engage with your marketing, science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.  Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of most, some impact when people click, who they believe, and what they buy.


Attending this session will enable you to discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want and gain a competitive advantage.


Presented By:
1:00 PM – 1:30 PM
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How to Cater to Customers with Email Personalization

Room: Grand Ballroom 121

Increasingly, “experience” is more important than product or price when it comes to retaining customers. By taking a customer-first focus, you can identify key decisions that become critical to growing your business. From marketing automation to segmentation, this session will cover how to make sure every interaction with customers, whether delivered by a human or automation, works together to improve conversion rates and retention, optimize products, and engage your customer community for the long-term. Hear how Hipcooks used ActiveCampaign to segment their email list and localize their content, making sure that customers only receive updates about classes in their city, as well as information on seasonal produce in their region. Monika and Shay will share how using a customer experience automation platform enabled Hipcooks to make the switch to virtual during the pandemic, acquire new customers from across the globe, and keep engagement high.

Presented By:
1:40 PM – 2:10 PM
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Building Your Competitive Edge in Call Generation

Room: Grand Ballroom 123

You’re convinced that calls are the best leads. They are immediately available for your sales agents to talk to, and they are ready to buy. You are a believer, and have this channel set-up and humming along. But you want to do more, and you want to take your calls to the next level.

Attend this session and learn advanced-level tactics, best practices and tools of the trade. With over 30 years of combined experience in call generation, listen to our panel of experts who will open their playbooks to finding, qualifying and converting calls to scale this channel and your business.



Presented By:
1:40 PM – 2:10 PM
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Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset To A Quality Approach?

Room: Grand Ballroom 121

Join our industry experts as they discuss how to best:

  • Increase conversions and upselling; moving opportunities through the funnel
  • Tweak the efficiencies of a call center to maximize lead management
  • Stay a step ahead of regulatory and compliance concerns
Presented By:
  • Jason Cutter, CEO, Cutter Consulting Group
  • Miguel Carrasco, Dialer Administrator and Lead Manager, The Revenue Assistance Corporation
2:15 PM – 3:00 PM
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Closing Panel: What's Next in Lead Generation?

Room: Grand Ballroom