2021 speakers include:
Puja Amin
Corporate Counsel
loanDepot
Sharp and direct, Puja J. Amin is corporate counsel overseeing marketing compliance and litigation defense for one of the nation’s most highly-regarded mortgage originators. Before joining her current company she was a critical member of one of the most sophisticated and knowledgeable consumer class action defense teams in the nation. She has experience defending some of the nation’s largest and most influential financial institutions in consumer privacy litigation matters, particularly those arising under the Telephone Consumer Protection Action.
0033b00002aKWoeAAG
Vishwas Arora
Senior Manager, Channel Marketing, Lead Generation, Partner Programs
Kohler
Vishwas has overseen marketing for the luxury bath and walk-in tub divisions of Kohler for five years now. His background in business and engineering has provided him with a unique, data-driven approach to demand generation. Currently under his management is an eight-figure annual budget spread across digital, traditional, and performance marketing channels.
0033b00002aJsZOAA0
Don Batsford, Jr.
Head of Industry
Speaker: Future Proof Your Marketing Team: The Next 5 People CMOs Need to Hire
Don Batsford is a Head of Industry at Google where he leads a team of marketing experts & analysts that partner with Google’s most sophisticated advertisers. Before Google, Don was a Founder of 31 Media, a customer acquisition and consulting firm. Don was also in Business Development at Commission Junction, helping drive marketing partnerships. Don received his Master of Business Administration from Clarkson University & Bachelor of Science from Saint Michael’s College.003C000002QkdR6IAJ
Ian Bentley
CEO
Pivot and Scale
Speaker: Identifying Best Practices for Growing Your Customer Base in the New Paradigm
Ian was a founder of the Lead Generation Agency ‘Cyber Ventures’ and branded consumer automotive site ‘Autotropolis.com’, one of the nation's largest privately held Lead Providers in the Automotive industry. The companies were acquired by Autobytel for an 8-figure liquidation exit, proudly posting $10M annually in revenue at the time of the sale, and accomplished with no VC or Angel Investing.After some time away, Ian’s passion for digital marketing and consulting resulted in the founding of the mentorship program Pivot and Scale, in which digital agencies are given the blueprint, mentorship and tools in order to migrate away from the traditional retainer model, and adapt a Pay Per Lead strategy. This not only allows for more streamlined operations, but also has the capabilities of scaling much faster and larger than any digital agency can imagine.
With agencies spanning the United States, Canada, UK, Australia, Ian is single-handedly changing the trajectory of digital agencies worldwide, and loving every minute of seeing the lightbulbs pop, as he shares his 20+ years of experience in the lead generation and digital marketing landscape.
Ian is also a member of the Forbes Business Council and a mentor to start-ups at the Long Beach Accelerator.
0033b00002eETTRAA4
George Birnbaum
Managing Director
Mercury, Inc.
George Birnbaum is a Managing Director in Mercury’s London office. He is an international political consultant who has worked on dozens of United States congressional and senatorial races and international presidential and prime ministerial campaigns. His experience includes political consulting, campaign management, polling, paid media and grassroots coalition building.
0033b00002h1WVCAA2
Zachary Bitsoi
Director of Affiliate Marketing
Vivint Smart Home
Speaker: Identifying Best Practices for Growing Your Customer Base in the New Paradigm
Zac is the Director of Affiliate Marketing at Vivint, a leading home security company. Zac is a seasoned marketing professional whose track record is characterized by consistent revenue growth within a variety of verticals, which include web hosting, home services and health and beauty.0033b00002WEelNAAT
Susan Bogle
Vice President Product Marketing & University Partnerships
Southern New Hampshire University
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Susan Bogle is the Vice President of Product Marketing and University Partnerships at Southern New Hampshire University (SNHU). She joined SNHU’s marketing management team in 2010, when enrollment was approximately 8,000 learners. Ten years later, SNHU is a national leader and recognized as one of the fastest growing universities in the country with more than 170,000 active learners. With over 19 years of experience in higher education marketing and advertising, Susan firmly believes that continually reinventing the way we deliver accessible, high-quality education is the key to transforming lives and reshaping the future of education.0033b00002UtRSMAA3
Miguel Carrasco
Dialer Administrator and Lead Manager
The Revenue Assistance Corporation
Speaker: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset T
Miguel Carrasco is the Dialer Administrator and Lead Manager at The Revenue Assistance Corporation. Since entering sales in 2015, Miguel has been recognized for his direct contributions regarding operations and strategy. This has led Miguel to running the lead management and planning of several opt–in, new acquisition, and retention campaigns in the residential energy sector.0033b00002eDdllAAC
Yung Chung
Director of Sales
ActiveProspect, Inc
0033b00002h1R82AAE
Matthew Clayson
Vice President and General Counsel
Detroit Trading Co
Speaker: Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate H
Lawyer and digital innovator, Matt Clayson is Vice President and General Counsel at Detroit Trading Company, where he leads digital compliance and supports strategic growth programs. Previously, he was the inaugural Executive Director of the Detroit Creative Corridor Center, where he established one of the nation’s first design accelerators, led a multi-million dollar strategy to increase the economic output of Detroit’s creative industries tenfold and have Detroit designated as the first UNESCO City of Design in the United States. He simultaneously served as an Executive Consultant to Shinola, leading Shinola’s Detroit-based activities to establish and grow operations in 2011, 2012 and 2013. Matt is a frequent speaker on topics of compliance, innovation and entrepreneurship for The Aspen Institute, The Atlantic Council, the German Marshall Fund, the University of Michigan Ross School of Business, Michigan State University, the BMW Foundation and the Robert Bosch Foundation.0033b00002hFSL1AAO
Lou Cohen
Director of Digital Marketing & Demand Generation, Americas
Ernst & Young LLP
Lou Cohen joined EY in 2019 to build & lead the Americas Digital Marketing & Demand Generation organization as its Director. Lou’s team is responsible for a broad range of Marketing capabilities including management of EY.com, Paid Media, Marketing Technology, Analytics & more. Lou is focused on expanding opportunities through a customer-driven digital strategy while empowering the go-to-market efforts of EY. Along with his team, Lou aspires to achieve EY’s mission to build a better working world.
As a sought-after Marketer, Speaker, and Lecturer, Lou's unique insights add value to discussions across all aspects of Marketing and Business Development. Lou speaks regularly at industry conferences & teaches MBA & undergraduate courses in Digital Marketing, Search Engine Marketing, & Social Media Strategies at CUNY’s Baruch College as well as at NYU’s Stern School of Business. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College. Previous positions include CMO of Wolters Kluwer’s US Legal & Regulatory division, SVP - Head of External Digital Marketing for Citi’s consumer businesses, and Regional Manager for Media Network & Search Account Management teams at Microsoft Advertising. Lou began his career as an internet entrepreneur in the late 1990’s with a business for collectibles trading online, leading him to GM/Director roles at several e-commerce start-ups.
0033b00002hEAl5AAG
Marty Collins
Chief Legal & Privacy Officer
QuinStreet
Speaker: Who Filled Out That Form? How Well Do You Really Know Fraud?
Marty Collins is the Chief Legal & Privacy Officer at QuinStreet. Prior to joining QuinStreet Mr. Collins served as Vice President of Corporate Development at Bloom Energy, a distributed energy provider. Prior to that, Mr. Collins was the General Counsel and head of internal audit at Novellus Systems. He was also previously in charge of M&A and corporate and securities matters for Oracle Corporation’s legal department. Mr. Collins received his law degree from Georgetown and his B.A from Williams College.003C0000023bAcLIAU
Bruce Cook
SVP Corporate Development
LendingTree, LLC.
Speaker: DE&I Celebration
Bruce Cook is responsible for creating corporate value by leveraging the LendingTree brand to grow existing and create new revenue streams through strategic partnerships, new products, investments and acquisitions. A fifteen-year veteran of personal finance consumer acquisition with strong knowledge of the digital marketing ecosystem and passion and in-depth understanding for online media and technology.003C000001ZDO0TIAX
Jason Cutter
CEO
Cutter Consulting Group
Speaker: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset T
Jason is the founder of Cutter Consulting Group, a sales operations-focused advisory, consulting, and training firm, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and the A Sales Consultant's Guide To: series, and host of the Authentic Persuasion Podcast. With a degree in Marine Biology, years of experience tagging sharks, then time spent at Microsoft on the tech support team, Jason did not really know what he wanted to do with his life. Then he fell into sales at 27 years old, following the path of so many people - no plans on being in sales, no training, no coaching, no real leadership. After 18 years he has seen so many sales teams struggle across various industries and has made it his mission to empower over 1 million people to become AUTHENTIC PERSUADERS.0033b00002eDe48AAC
Daniel Delnero
Principal
Squire Patton Boggs
Daniel Delnero specializes in representing companies facing high-stakes consumer class action litigation, with a particular emphasis on consumer financial services matters. He has successfully represented clients in large, complex matters, including the Telephone Consumer Protection Act (TCPA), Fair Debt Collection Practices Act (FDCPA), mergers and acquisitions litigation, First Amendment litigation, libel and defamation, contract disputes and business torts. Daniel also routinely represents companies and individuals facing intrusive governmental investigations, including investigations brought by the Consumer Financial Protection Bureau (CFPB), the Federal Communications Commission (FCC), the Department of Justice (DOJ) and State Attorneys General. He has enjoyed particular success in obtaining confidential close and no-action letters on behalf of clients facing federal investigations.
0033b00002hFZ86AAG
David Drotos
Vice President, Integrated Marketing
Root Insurance
Speaker: Increasing Customer Lifetime Value Through Innovative Marketing Tactics
David Drotos is an accomplished insurance marketing executive with over twenty five years’ experience leading marketing and distribution efforts for insurance and financial services. David currently serves as Vice President, Integrated Marketing for Root Insurance, a telematics-based insurance company headquartered in Columbus, Ohio. In this role, David leads Root’s efforts to efficiently scale new business by driving brand awareness through traditional and digital marketing channels, with additional responsibilities for lifecycle marketing, email, web site optimization, product marketing and marketing operations.Prior to Root, David spent eight years at TransUnion leading strategy and product development for data and analytics-driven insurance marketing solutions. David has also held roles at Direct Auto Insurance, The General, Progressive Insurance, KeyBank and New York Life. David lives in the Cleveland, Ohio area with his wife and four children.
0033b00002hEB4UAAW
Ethan Ewing
CEO
ProPair
Speaker: Transforming Your Sales Conversion Efforts with AI and Machine Learning
Ethan Ewing is the CEO of ProPair, a San Francisco Bay Area technology company that developed the ProPair DECISIONS platform, a machine learning tool to optimize lead management decisions. Prior to founding ProPair in 2016, Ethan built and managed two successful mortgage lead generation businesses. ProPair’s mission is to apply machine learning technologies to optimize the entire lead conversion lifecycle. At ProPair, Ethan is responsible for developing and delivering successful client engagements.Ethan brings a deep understanding of the dynamics of successful lead performance to the LeadsCon audience. Ethan has previously spoken at LeadsCon, Lead Generation World, Reverse Mortgage Conference, and SoftVu Summit.
003C000001b2P0XIAU
Vlada Galan
Managing Director
Mercury, Inc.
Vlada Galan is a Managing Director in Mercury’s London office. She is an acclaimed political strategist, who has advised, managed and consulted for various political campaigns, heads of state and international organizations across five continents.
0033b00002h1WWUAA2
Kevin Geiger
Vice President, Business Development
EverCommerce
Speaker: Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
Kevin is the Vice President of Business Development at EverCommerce, a private-equity backed portfolio technology company providing best-in-class service commerce solutions to SMBs in the Home & Field Services, Health Services, and Fitness & Wellness industries. As VP of Business Development, Kevin is responsible for growing revenues across the entire EverCommerce ecosystem through strategic partnerships with industry-leading national brands.Kevin is passionate about B2B relationship building and loves working in dynamic, fast-paced environments, creating win/win partnerships with forward-thinking business leaders. He has 25 years of experience in the home services industry working for manufacturers, owning his own successful distribution center, and for the last five years managing growth for large companies in the technology industry.
0033b00002eEZhXAAW
Tim Gill
President
EverConnect
Tim Gill is President of Everconnect, a division of Evercommerce. Everconnect is a global, on-demand lead generation platform servicing publishers, advertisers and agencies. The Everconnect platform supports many verticals such as, Home Services & Improvement, Insurance (insert type of insurance -auto/home/health/life), Legal, and Financial. High quality leads and calls are generated via a full suite of owned and operated sites alongside a marketplace exchange for publishers and advertisers. Tim started the pay per call platform, 33 Mile Radius, in 2011 and sold to Evercommerce in 2019. Since then, several companies merged both internally and through acquisition to become Everconnect.
0033b00002WBun0AAD
Sarah Gulbrandsen
CEO
RingPartner
Speaker: Women@LeadsCon Reception: Building Lasting Partnerships
Sarah Gulbrandsen is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. She has spent the last 15 years helping global companies connect with consumers. Sarah has worked in a variety of roles including leading strategy at digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. In 2020 she was the recipient of Business in Vancouver’s Top 40 Under 40 award. She has been featured in Forbes, on NBC and the CBC News.003C0000023bNMFIA2
Nima Hakimi
Co-Founder and CEO
Convoso
Nima Hakimi has been active in the lead gen industry since he co-founded Convoso in 2006. Today, he is leading the continued growth of Convoso by persistently focusing on customer success, one of the core values he established to guide the company. As a member of LeadsCouncil’s Board of Directors, Nima is committed to helping call centers in the lead generation ecosystem be compliant as well as profitable.
003C000001e5bJ5IAI
Nancy Harhut
Chief Creative Officer
HBT Marketing
Speaker: The 7 Best Customer Behavior Triggers You’ve Never Heard Of
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has creative directed integrated campaigns for B2B clients large and small. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Follow her on twitter at @nharhut or email her at nharhut@me.com.003C000001zuGY2IAM
Kenneth Hartman
Senior Partner
Hartman and Associates, LLC
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Dr. Hartman is an international renowned educational entrepreneur, having served for nearly four-decades as a university president, professor, and administrator at several leading universities. Most recently, Dr. Hartman served as president of Drexel University Online, a subsidiary of Drexel University, where he was responsible for the overall operational and fiscal performance of a multi-million dollar organization serving nearly 8,000 online adult learners in over 100 fully online degree programs.Currently, Dr. Hartman is the Managing Partner of Hartman and Associates, LLC, a higher education consulting firm, with clients in and outside the United States. His most recent article, “Colleges should respond to coronavirus by overhauling funding and online courses”, is viewable at: https://bit.ly/3aeyuqs
Dr. Hartman holds a doctorate in higher education from The University of Pennsylvania.
0033b00002eDdoLAAS
Koby Hastings
Founder
Leadrilla
Shay Howe
VP of Platform Strategy
ActiveCampaign LLC
Speaker: How to Cater to Customers with Email Personalization
Shay Howe is the VP of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations. Prior to ActiveCampaign, Shay was VP of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios. Shay is the author of "Learn to Code HTML and CSS," published by Pearson Education.0033b00002h1XTNAA2
Piper Jameson
Chief Marketing Officer
American College of Education Inc
Piper Jameson is an experienced two-time Emmy Award Winner and Chief Marketing Officer with a demonstrated history of success in the marketing and advertising industry. In her career, Piper has excelled in the execution of performance demand generation through traditional and digital advertising. She is a Google expert in all suite platforms, Search Engine Optimization (SEO), Sales, Management, Business Development, Partnerships and Social Media.
Piper is the principle author of Improving Marketing Performance and the online version of The Deciding Factor: How Cost will Determine Choices between Online and Traditional Marketing Strategies. She holds a Master’s from Seton Hall University in Strategic Communication and Leadership, dual Bachelor degrees in Marketing and Business Management from University of Phoenix, and attended the Harvard Business School Executive Corporate Strategy program.
0033b00002eDe5VAAS
Rich Kahn
CEO & Co-founder
Anura.io
Speaker: Who Filled Out That Form? How Well Do You Really Know Fraud?
Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.0033b00002UpRspAAF
Susannah Kim
Vice President of Performance Marketing
Sony Pictures Entertainment
Speaker: Keynote Panel: What's Next in Lead Generation & Performance Marketing?
Susannah Kim is a performance-based marketing leader with 15+ years of experience rocketing and sustaining omni-channel business growth across multiple verticals. Currently as the Vice President of Performance Marketing at Sony Pictures Entertainment, she is passionate about Pure Flix, a Christian faith-based SVOD with 1000s of movies and content that the whole family can enjoy. Susannah resides in Los Angeles with her husband and three children.0033b00002i6QprAAE
Jack Kingston
Principal
Squire Patton Boggs
Speaker: Effective Advocacy and Lobbying for Lead Generation & Performance Marketing
Former US Representative Jack Kingston helps clients address public policy challenges in legislatures and regulatory agencies around the world. In Congress, Rep. Kingston earned a reputation as an effective legislator with a keen ability to resolve complex matters by reaching across the aisle.Rep. Kingston’s leadership of the largest domestic appropriations subcommittee and his senior position on the defense appropriations subcommittee give him a deep understanding of the policy and financial challenges global clients face.
In addition, Rep. Kingston assists with business development and strategic counseling for the firm’s leadership in specialty areas, including agriculture, defense, education, energy, financial services, healthcare, tax, transportation, trade and international business.
Rep. Kingston served Georgia's 1st Congressional District in Southeast Georgia from 1993 to 2015. He also served as vice-chairman of the House Republican Conference, the sixth-ranking post among House Republicans, from 2002 to 2006.
During his time in Congress, Rep. Kingston:
Was a leading member of the House Appropriations Committee, serving as Chairman of the Agriculture/FDA, Labor/Health and Human Services/Education, and Legislative Branch subcommittees.
Served as a long-time member of the Defense Appropriations Subcommittee and spent a great deal of time visiting American troops and installations around the world.
Focused on legislation aimed at restraining the growth of the federal government and making it more effective in serving American citizens. He was an early supporter of earmark reforms and spending reductions.
Prior to his service in Congress, Rep. Kingston was a member of the Georgia State Legislature, and was vice-president of Palmer & Cay Insurance Services. He was the only Chartered Property Casualty Underwriter (CPCU) in Congress.
Throughout his career in public service, Rep. Kingston received more than 40 awards from various non-partisan interest groups on a diversity of issues. He has been named in each term as a "Taxpayer’s Hero,” and has been recognized as "Senior Friendly" and "A Guardian of Small Business." He was also awarded the "Watchdog of the Treasury Award," and the US Chamber of Commerce’s "Spirit of Enterprise Award.”
0033b00002hFZGcAAO
Ian McRae
Director, Content
LeadsCon
Speaker: Welcome & Opening Remarks
Ian McRae is the Director of Content for LeadsCon at Access Intelligence, a multi-million dollar, leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions to nearly a dozen key global market sectors. Ian has over 16 years of experience putting together engaging content and speaking faculties for dynamic industry-leading events spanning marketing, ecommerce, and financial services. Ian holds a BA in Journalism from the State University of New York at Oswego.0033b00002eDeIDAA0
Todd Nelson
Senior Vice President - Strategic Partnerships
LightStream (Truist Bank)
Speaker: Identifying Best Practices for Growing Your Customer Base in the New Paradigm
Todd Nelson is SVP Strategic Partnerships for LightStream.com, an online lending division of SunTrust Bank. Todd and the Partnerships team manage 70+ Strategic Marketing Partnerships and 900 Affiliates.With 25+ years marketing experience in consumer lending, Todd has been at the forefront of the FinTech industry before “FinTech” was defined. He has led marketing departments and partnership programs for Truist Bank, Lending Club, Capital One, FirstUSA, Car Finance Capital, Bank One and several other companies. At Lending Club he built and grew their strategic partnership business. At Capital One Auto Finance he managed a team of 40 Marketing professionals, responsible for $3B+ in annual loan originations. He was one of the first marketers of Co-Brand credit cards at First USA, where they successfully launched credit card programs for AOL, Southwest Airlines and dozens of other card products. Additionally, he has worked extensively in some of the earliest FinTech companies as well as startups; building on- and offline marketing channels, strategic partnerships, direct marketing and business development functions.
Todd holds a BA from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and an MBA in Marketing and Finance from the Simon School at the University of Rochester. He is an often-sought speaker and media resource for industry conferences and prestigious publications including the Wall Street Journal, New York Times, Forbes and Bloomberg.
003C000001xEAJSIA4
Brett & Ashley Nobles
Founders
Your Income Space
Speaker: How to Cater to Customers with Email Personalization
Award-winning short-term rental Super Hosts, Real Estate Investors and Founders of the online platform, Your Income Space, Brett and Ashley Nobles have successfully built multiple businesses within the real estate, online education and business consulting industries.Since listing their very first short-term rental space in 2015, Brett and Ashley have scaled their unique real estate business to multiple properties, seven figures in annual revenue and over 10,000 guests served. They’ve partnered with some of the world's biggest brands, television networks, and content creators along the way, with clients including Google, Facebook, Netflix, Amazon, Microsoft, Warner Bros, Nike and many more.
With a vision of helping others achieve financial freedom of their own, Brett and Ashley launched YourIncomeSpace.com in 2018. Your Income Space is an online education platform dedicated to teaching people how to leverage their unique skills, assets, and networks into profitable income streams. To date, more than 2,500 entrepreneurs in over 114 cities worldwide have launched and scaled successful businesses with the help and support of their comprehensive online courses and coaching programs.
Armed with ActiveCampaign’s powerful CRM at their fingertips, Brett and Ashley have been able to grow their email list to a staggering 100,000 subscribers in just three years. Thanks to AC’s powerful automation, segmentation and tracking tools, the ability to engage with their audience in such a specialized way has been the key to unlocking consistent revenue growth year after year. Empowered by this early success, they plan to grow Your Income Space into the leading online resource for entrepreneurial education, optimization, and community.
0033b00002hFsjvAAC
Bas Offers
COO and Co-Founder
PX, Inc.
Speaker: The State of the Industry with PX: Surveying Customer Acquisition Today
Bas Offers, COO and Co-Founder of PX, is an online media entrepreneur at the forefront of customer acquisition technology and data driven digital marketing. With over 15 years of experience in developing global direct and marketing campaigns and strategies, he is a specialist in high scale performance-based marketing.Originally from Amsterdam, the Netherlands, Bas moved to New York in 2007 to manage the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies.
In 2010, Bas co-founded PX, together with Frans van Hulle, with the idea to develop a revolutionary customer acquisition platform that automates and optimizes performance-based marketing processes, creates overall higher lead quality, and improves efficiency.
003C000001UusvoIAB
Perry Olson
Agent/Owner
State Farm
Speaker: Increasing Customer Lifetime Value Through Innovative Marketing Tactics
Perry Olson has been a State Farm Agent for 12 years and has grown his agencies in Las Vegas and Henderson, Nevada, to almost 10,500 households and 23,000 policies. In August, 2006 he opened his first State Farm Agency and today employs 33 team members, more than any other State Farm agent in the nation. Olsen is passionate about State Farm and has volunteered to speak to agents over 350 times without compensation.Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
003C000002PHElQIAX
Anthony Paluzzi
CEO
PALO media
Anthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
003C000002OAeN4IAL
Marcelo Parravicini
CEO & Principal
Cygnus Education
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
A marketing thought leader, Marcelo is passionate about higher education and how it can help people improve their lives. With over 20 years of experience, Marcelo has helped numerous institutions expand and promote education offerings by realigning marketing efforts and enrollment management operations. Earlier in his career, Marcelo was Chief Marketing Officer at Post University where he was instrumental in increasing enrollment growth through innovative marketing and operational strategies that drove brand awareness and grew enrollment from hundreds to almost 15,000 students.0033b00002XCPasAAH
Tracey Pickens
Partner Relations Manager
The General
Tracey Pickens is the Partner Relations Manager for The General®. Tracey’s main focus is brand protection and the relationships with vendors both buying and selling. Tracey has a total of 33 years of experience in the insurance industry with the most recent 13 in the non-standard market. Most of the experience has been in the standard/preferred market including home, auto, life, commercial and securities. Tracey earned her undergraduate degree in Insurance at Middle Tennessee State University.
003C0000021MPuYIAW
Jaimie Pickles
CEO & Co-founder
First Interpreter
Speaker: Increasing Customer Lifetime Value Through Innovative Marketing Tactics
Jaimie Pickles is CEO and Co-founder of First Interpreter, Inc. He is an entrepreneur in the insurance sector and has pioneered and led multiple start-ups including InsWeb - the first online insurance marketplace, We Speak Insurance - the first insurance call generation company, and now First Interpreter - the first company that enables carriers and agents to know their competitive position in real-time when considering a lead, click or call. He is currently on the Board of Directors of the Society of Insurance Research (SIR) and is the organization’s VP of Marketing. Jaimie holds the CPCU and ARM insurance designations, has a BS from the University of Tennessee and an MBA from the University of Chicago.003C000001QZTKqIAP
Adam Pierno
AVP, Marketing Strategy
Arizona State University
Speaker: Growth via Digital Lead Generation: How Your Brand Can Help Drive Conversions
Teacher. Mentor. Strategist. Innovator. Author. All could identify Adam Pierno. The highly caffeinated Pierno has leveraged his knowledge of consumer behavior to produce informed and effective campaigns for national brands like Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book Under Think It delves into the foundational aspects of marketing strategy. His follow up, Specific, follows the outline of this talk. In addition, Adam has joined and hosted strategy training sessions across the US.0033b00002S4z0IAAR
David Quiec
Partner
Enginefish
David Quiec is a partner at Enginefish, a lead generation agency supporting clients in various verticals such as insurance, loans and home services. He has over 10 years in online customer acquisition for large companies and Silicon Valley start-ups. Previously he was VP Marketing & Publishing at Kabam (sold for $900M), and Head of Online Marketing for Intuit Small Business. In those roles, he ran a team of paid and organic channel managers, funnel optimizers, data analysts and a creative team. Together they managed a $40M/year marketing budget to deliver on pure performance. In his spare time, David plays underwater hockey (having played for the US national team) and learns languages (he speaks six).
003C000002OAeITIA1
Kyle Ralph
Marketing Director
National General Holdings Corp
Kyle Ralph manages call and lead purchasing for National General, an Allstate company. National General is a specialty personal lines insurance holding company and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, lender-placed, supplemental health and other niche insurance products. Kyle has been both a buyer and seller within the Lead Generation space over the past 14+ years with a focus on personal insurance.
0033b00002eDeRrAAK
Brad Reifschneider
Executive Director of Digital Marketing
Grand Canyon University
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Brad Reifschneider holds more than 16 years performance marketing expertise. Having spent the last 10 years in the higher education industry, he is the Executive Director of Digital Marketing overseeing organic and paid lead generation, SMS and email marketing as well as social media with Grand Canyon Education. Prior to his current role, he managed paid lead generation for 8 years as the Assistant Director of Paid Lead Generation at Grand Canyon University and previously served as the Senior Digital Marketing Manager at Carrington College.Before joining the world of post-secondary education, he worked in the hospitality industry as a Marketing Manager at Best Western International.
Brad received his Bachelor of Business Administration from Cleveland State University in 2001 and his Master of Business Administration degree from Arizona State University in 2007.
0033b00002eETPAAA4
Kevin Rockoff
General Counsel
SmartFinancial
Speaker: Preparing for Tomorrow’s Regulatory Environment
Kevin Rockoff has a diverse background with over 13 years of experience as both outside counsel as well as in house General Counsel and Chief Legal Officer, supporting a wide variety of businesses from financial services to manufacturing, in areas such as labor compliance, litigation management, mergers & acquisitions, contract negotiation, Human Resources department and strategic business development.Kevin started his legal career with the Walt Disney Company in 2007, where he cut his teeth supporting Labor Relations and Human Resources policy for Disney’s California theme park operations and its 17 active Labor Unions, before expanding to support both upcoming and established national firms as General Counsel, during which time Kevin, acting as the sole in-house Legal representative, developed and implemented an innovative practice of creating robust and successful Human Resources and Legal Compliance departments from whole cloth that are optimized for success and compliance, successfully traversing the country’s most harsh and difficult regulatory atmospheres, such as California and New York.
Continuing with his penchant for managing difficult regulatory and compliance environments, Kevin later worked as Chief Legal Officer for a significant player in the food manufacturing space, establishing and maintaining significant compliance protocols, maintaining Intellectual Property compliance, real estate portfolio compliance, and participating in significant litigation involving Intellectual Property rights enforcement, PACA enforcement, California DOL actions, and many other contract actions as well.
Currently, Kevin serves as General Counsel for SmartFinancial.com Insurance, LLC., bringing significant insight and experience to bear on all aspects of compliance and business development, including Human Resources policy, contract management and negotiation, new business development, regulatory and TCPA compliance, and litigation management. Kevin is also a real estate specialist, holding a California Real Estate Broker’s license, as well as a NMLS Loan Broker’s License.
In his time as in-house counsel, Kevin has worked closely with a number of large national firms such as Dentons, Snell & Wilmer, Bryan Cave, OneLLP, Thompson Hine, and many others.
0033b00002hEHokAAG
Kelly Scharr
Manager of 3rd Party Marketing
Angi
Speaker: Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
Kelly Scharr is the Manager of Strategic Partnerships at Angi, the “home for everything home”, connecting homeowners with service professionals for over 20 years. Kelly is currently responsible for growing and maintaining the largest volume and revenue lead generation partnerships at Angi. She maintains partner lead quality, optimizes accounts, manages complex new product builds, all while training her new puppy, Maverick. Kelly has several years of experience in home services lead generation and is passionate about compliance and transparency in the industry.0033b00002h0mtQAAQ
Cooper Schwartz
Head of Industry for New Business + Home Goods & Services
Ad Practitioners LLC
Rob Seaver
Executive Director
LeadsCouncil
Speaker: War Stories and Battle Plans Speaker: Effective Advocacy and Lobbying for Lead Generation & Performance Marketing
Rob Seaver, Executive Director of LeadsCouncil, has been involved in the digital world for as long as there's been one. A nationally recognized speaker and consultant, he has been on stage for companies such as HP, Konica-Minolta, and Gannett. His passion for Performance Marketing, make him one of the most sought out consulting experts for national brands today.003C000001wI3ZgIAK
Michele Shuster
Managing Partner
Mac Murray & Shuster LLP
Speaker: War Stories and Battle Plans
Michele Shuster is a founding partner at Mac Murray & Shuster LLP, where she brings extensive experience working with businesses of all sizes in highly regulated industries. A former Chief of the Ohio Attorney General’s Consumer Protection Section, she now represents clients in consumer protection matters before the FTC, FCC, and state attorneys general, in addition to conducting regulatory compliance audits and providing counsel on advertising and privacy issues.003C000002L65ieIAB
Andrew Smith
Partner
Covington & Burling
Speaker: War Stories and Battle Plans
Andrew Smith advises clients on retail financial services, data protection, advertising and consumer protection, technology, credit reporting, and e-commerce issues. He assists banks, non-bank lenders, technology companies, and their vendors with regulatory compliance, litigation, and transactional matters.Prior to re-joining the firm, Andrew served as Director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), where he was focused on investigations and enforcement of privacy, data security, financial services, and marketing laws and regulations across a broad range of areas, including fair lending, technology platforms, digital advertising, payments, telemarketing, lead generation, affiliate marketing, consumer reporting, and small business financing. He also oversaw the Bureau’s extensive rulemaking and workshop proceedings, including on endorsement guides, security of financial data, subscription marketing, contact lenses, and children’s privacy. Additionally, he led the FTC’s COVID-19 pandemic-related enforcement and consumer education efforts. In a previous role as Assistant to the Director of the Bureau of Consumer Protection at the FTC, Andrew led a team of professionals to develop and draft ten rules and six studies under the Fair Credit Reporting Act.
003C000002PGtgoIAD
Dan Stevens
SVP, Customer Acquisition
NBKC Bank
Speaker: Transforming Your Sales Conversion Efforts with AI and Machine Learning
Dan Stevens has been a consumer direct mortgage professional since 2003. He has served in various leadership roles at NBKC Bank since 2008, which has a growing mortgage lending division serving all 50 states. Currently, he oversees strategic partnerships and lead acquisition for over 100 loan officers.Dan’s innovative and forward-thinking approach to business growth has helped to fuel his and NBKC Bank’s success. He is a strong advocate for embracing new technology and better leveraging data to further sales and marketing results. He has been a featured speaker at LeadsCon and Digital Mortgage.
003C000002GtCiMIAV
Tony Thompson
Founder & CEO
National Association of Minority Mortgage Bankers of America
Matt Tillman
President
RateMarketplace
Speaker: DE&I Celebration
Matt Tillman is a 20+ year veteran of financial services marketing and serves as President of the financial services lead generation company, RateMarketplace.com. Matt previously served as the SVP/GM for Zeta Global’s financial services business. Prior to Zeta, Matt was the Head of Sales of Adchemy, Inc (acquired by Zeta Global), the Co-Founder of FastFind.com (acquired by Bankrate), and worked in various roles at GetSmart.com (acquired by LendingTree) and Wells Fargo. Matt is also on the Board of Directors of LeadsCouncil and serves as the Chair of the Diversity Task Force.0033b00002WF0IaAAL
Eric J. Troutman
Partner
Squire Patton Boggs
Eric Troutman, renowned Czar of the TCPA, is nationally recognized for class action defense in TCPA litigation and compliance. While many lawyers tout TCPA expertise, Eric built one of the country’s first TCPA-only defense teams, began serving as national TCPA counsel a decade ago, and has acted as lead defense counsel in over 100 TCPA class actions. Eric, and his team, also provide all the TCPA breaking news through his blog, TCPAWorld.com.
0033b00002WEKVnAAP
Stephen Turner
Partner
Lewis Brisbois Bisgaard & Smith
Speaker: Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
Stephen Turner is a partner in the Los Angeles office of Lewis Brisbois and chair of the Consumer Financial Services Practice. He has extensive experience representing financial institutions and professionals including collection agencies, credit grantors, and debt collection law firms in actions involving claims of unlawful collection practices, intentional misconduct, violations of the Telephone Consumer Protection Act (TCPA), California Consumer Privacy Act (CCPA), the Fair Debt Collection Practices Act (FDCPA), the Fair Credit Reporting Act (FCRA), the Rosenthal Act and unfair competition statutes. He has defended numerous class actions.0033b00002eEZhYAAW
Christina Wells
Chief Marketing Officer, Financial Services (Bankrate)
Red Ventures LLC