The 2021 conference program will feature the hottest trends and growth secrets from performance marketing’s brightest minds. Details to be announced soon. Subscribe here to be the first to know.
2021 speakers include:
Vishwas Arora
Senior Manager, Channel Marketing, Lead Generation, Partner Programs
Kohler
Vishwas has overseen marketing for the luxury bath and walk-in tub divisions of Kohler for five years now. His background in business and engineering has provided him with a unique, data-driven approach to demand generation. Currently under his management is an eight-figure annual budget spread across digital, traditional, and performance marketing channels.
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Ian Bentley
CEO
Pivot and Scale
Ian was a founder of the Lead Generation Agency ‘Cyber Ventures’ and branded consumer automotive site ‘Autotropolis.com’, one of the nation's largest privately held Lead Providers in the Automotive industry. The companies were acquired by Autobytel for an 8-figure liquidation exit, proudly posting $10M annually in revenue at the time of the sale, and accomplished with no VC or Angel Investing.
After some time away, Ian’s passion for digital marketing and consulting resulted in the founding of the mentorship program Pivot and Scale, in which digital agencies are given the blueprint, mentorship and tools in order to migrate away from the traditional retainer model, and adapt a Pay Per Lead strategy. This not only allows for more streamlined operations, but also has the capabilities of scaling much faster and larger than any digital agency can imagine.
With agencies spanning the United States, Canada, UK, Australia, Ian is single-handedly changing the trajectory of digital agencies worldwide, and loving every minute of seeing the lightbulbs pop, as he shares his 20+ years of experience in the lead generation and digital marketing landscape.
Ian is also a member of the Forbes Business Council and a mentor to start-ups at the Long Beach Accelerator.
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Zachary Bitsoi
Director of Affiliate Marketing
Vivint Smart Home
Zac is the Director of Affiliate Marketing at Vivint, a leading home security company. Zac is a seasoned marketing professional whose track record is characterized by consistent revenue growth within a variety of verticals, which include web hosting, home services and health and beauty.
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Susan Bogle
VP Product Marketing
Southern New Hampshire University
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Susan Bogle is the Vice President of Product Marketing and University Partnerships at Southern New Hampshire University (SNHU). She joined SNHU’s marketing management team in 2010, when enrollment was approximately 8,000 learners. Ten years later, SNHU is a national leader and recognized as one of the fastest growing universities in the country with more than 170,000 active learners. With over 19 years of experience in higher education marketing and advertising, Susan firmly believes that continually reinventing the way we deliver accessible, high-quality education is the key to transforming lives and reshaping the future of education.0033b00002UtRSMAA3
John Buchanan
Chief Marketing Officer
LegalZoom
Speaker: Opening Keynote: Realizing Growth in the Post-Pandemic Landscape
John Buchanan joined LegalZoom in 2020 from the National Football League, where he served as Senior Vice President of Marketing Strategy and Sciences, leading the league’s efforts in marketing strategy, fan engagement, media planning and buying, research, data and insights, marketing technology, and performance marketing initiatives. In his time there, the league reached all-time highs in total fan engagement, including female and Hispanic engagement, and reversed a 7-year youth affinity decline. Prior to the NFL, John spent much of his career as a Marketing and Sales executive, building global marketing, brand, and product strategies at companies like Adobe, Electronic Arts, Mattel, and Yahoo!. While serving as the Global Vice President of Marketing at Adobe, his team’s responsibilities spanned across all lines of the business, including direct-to-consumer, business-to-business, and education. The business saw substantial growth in revenue and profit across multiple product lines during his time there, including in its subscription-based services, and the Marketing department experienced a significant increase in budget and support. John holds two Bachelor of Science degrees from the University of Southern California, one in Political Science and the other in International Relations. He currently serves on the advisory board of the USC Marshall Undergraduate School of Business, guest lectures at USC and other universities, and advises several nonprofit organizations dedicated to helping under-served communities.0033b00002eDbfrAAC
Miguel Carrasco
Dialer Administrator and Lead Manager
The Revenue Assistance Corporation
Speaker: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset T
Miguel Carrasco is the Dialer Administrator and Lead Manager at The Revenue Assistance Corporation. Since entering sales in 2015, Miguel has been recognized for his direct contributions regarding operations and strategy. This has led Miguel to running the lead management and planning of several opt–in, new acquisition, and retention campaigns in the residential energy sector.0033b00002eDdllAAC
Jason Cutter
CEO
Cutter Consulting Group
Speaker: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset T
Jason is the founder of Cutter Consulting Group, a sales operations-focused advisory, consulting, and training firm, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and the A Sales Consultant's Guide To: series, and host of the Authentic Persuasion Podcast. With a degree in Marine Biology, years of experience tagging sharks, then time spent at Microsoft on the tech support team, Jason did not really know what he wanted to do with his life. Then he fell into sales at 27 years old, following the path of so many people - no plans on being in sales, no training, no coaching, no real leadership. After 18 years he has seen so many sales teams struggle across various industries and has made it his mission to empower over 1 million people to become AUTHENTIC PERSUADERS.0033b00002eDe48AAC
Ethan Ewing
CEO
ProPair
Speaker: Transforming Your Sales Conversion Efforts with AI and Machine Learning
Ethan Ewing is the CEO of ProPair, a San Francisco Bay Area technology company that developed the ProPair DECISIONS platform, a machine learning tool to optimize lead management decisions. Prior to founding ProPair in 2016, Ethan built and managed two successful mortgage lead generation businesses. ProPair’s mission is to apply machine learning technologies to optimize the entire lead conversion lifecycle. At ProPair, Ethan is responsible for developing and delivering successful client engagements.Ethan brings a deep understanding of the dynamics of successful lead performance to the LeadsCon audience. Ethan has previously spoken at LeadsCon, Lead Generation World, Reverse Mortgage Conference, and SoftVu Summit.
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Kevin Geiger
Vice President, Business Development
EverCommerce
Speaker: Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
Kevin is the Vice President of Business Development at EverCommerce, a private-equity backed portfolio technology company providing best-in-class service commerce solutions to SMBs in the Home & Field Services, Health Services, and Fitness & Wellness industries. As VP of Business Development, Kevin is responsible for growing revenues across the entire EverCommerce ecosystem through strategic partnerships with industry-leading national brands.Kevin is passionate about B2B relationship building and loves working in dynamic, fast-paced environments, creating win/win partnerships with forward-thinking business leaders. He has 25 years of experience in the home services industry working for manufacturers, owning his own successful distribution center, and for the last five years managing growth for large companies in the technology industry.
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Sarah Gulbrandsen
CEO
RingPartner
Sarah Gulbrandsen is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. She has spent the last 15 years helping global companies connect with consumers. Sarah has worked in a variety of roles including leading strategy at digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. In 2020 she was the recipient of Business in Vancouver’s Top 40 Under 40 award. She has been featured in Forbes, on NBC and the CBC News.
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Nancy Harhut
Chief Creative Officer
HBT Marketing
Speaker: The 7 Best Customer Behavior Triggers You’ve Never Heard Of
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has creative directed integrated campaigns for B2B clients large and small. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Follow her on twitter at @nharhut or email her at nharhut@me.com.003C000001zuGY2IAM
Kenneth Hartman
Senior Partner
Hartman and Associates, LLC
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Dr. Hartman is an international renowned educational entrepreneur, having served for nearly four-decades as a university president, professor, and administrator at several leading universities. Most recently, Dr. Hartman served as president of Drexel University Online, a subsidiary of Drexel University, where he was responsible for the overall operational and fiscal performance of a multi-million dollar organization serving nearly 8,000 online adult learners in over 100 fully online degree programs.Currently, Dr. Hartman is the Managing Partner of Hartman and Associates, LLC, a higher education consulting firm, with clients in and outside the United States. His most recent article, “Colleges should respond to coronavirus by overhauling funding and online courses”, is viewable at: https://bit.ly/3aeyuqs
Dr. Hartman holds a doctorate in higher education from The University of Pennsylvania.
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Piper Jameson
Chief Marketing Officer
American College of Education Inc
Piper Jameson is an experienced two-time Emmy Award Winner and Chief Marketing Officer with a demonstrated history of success in the marketing and advertising industry. In her career, Piper has excelled in the execution of performance demand generation through traditional and digital advertising. She is a Google expert in all suite platforms, Search Engine Optimization (SEO), Sales, Management, Business Development, Partnerships and Social Media.
Piper is the principle author of Improving Marketing Performance and the online version of The Deciding Factor: How Cost will Determine Choices between Online and Traditional Marketing Strategies. She holds a Master’s from Seton Hall University in Strategic Communication and Leadership, dual Bachelor degrees in Marketing and Business Management from University of Phoenix, and attended the Harvard Business School Executive Corporate Strategy program.
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Ian McRae
Director, Content
LeadsCon
Speaker: Welcome & Opening Remarks
Ian McRae is the Director of Content for LeadsCon at Access Intelligence, a multi-million dollar, leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions to nearly a dozen key global market sectors. Ian has over 16 years of experience putting together engaging content and speaking faculties for dynamic industry-leading events spanning marketing, ecommerce, and financial services. Ian holds a BA in Journalism from the State University of New York at Oswego.0033b00002eDeIDAA0
Todd Nelson
Senior Vice President - Strategic Partnerships
LightStream (Truist Bank)
Speaker: Improving Customer Acquisition Through Partnerships
Todd Nelson is SVP Strategic Partnerships for LightStream.com, an online lending division of SunTrust Bank. Todd and the Partnerships team manage 70+ Strategic Marketing Partnerships and 900 Affiliates.With 25+ years marketing experience in consumer lending, Todd has been at the forefront of the FinTech industry before “FinTech” was defined. He has led marketing departments and partnership programs for Truist Bank, Lending Club, Capital One, FirstUSA, Car Finance Capital, Bank One and several other companies. At Lending Club he built and grew their strategic partnership business. At Capital One Auto Finance he managed a team of 40 Marketing professionals, responsible for $3B+ in annual loan originations. He was one of the first marketers of Co-Brand credit cards at First USA, where they successfully launched credit card programs for AOL, Southwest Airlines and dozens of other card products. Additionally, he has worked extensively in some of the earliest FinTech companies as well as startups; building on- and offline marketing channels, strategic partnerships, direct marketing and business development functions.
Todd holds a BA from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and an MBA in Marketing and Finance from the Simon School at the University of Rochester. He is an often-sought speaker and media resource for industry conferences and prestigious publications including the Wall Street Journal, New York Times, Forbes and Bloomberg.
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Perry Olson
Agent/Owner
State Farm
Perry Olson has been a State Farm Agent for 12 years and has grown his agencies in Las Vegas and Henderson, Nevada, to almost 10,500 households and 23,000 policies. In August, 2006 he opened his first State Farm Agency and today employs 33 team members, more than any other State Farm agent in the nation. Olsen is passionate about State Farm and has volunteered to speak to agents over 350 times without compensation.
Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
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Anthony Paluzzi
CEO
PALO media
Anthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
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Marcelo Parravicini
CEO & Principal
Cygnus Education
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
A marketing thought leader, Marcelo is passionate about higher education and how it can help people improve their lives. With over 20 years of experience, Marcelo has helped numerous institutions expand and promote education offerings by realigning marketing efforts and enrollment management operations. Earlier in his career, Marcelo was Chief Marketing Officer at Post University where he was instrumental in increasing enrollment growth through innovative marketing and operational strategies that drove brand awareness and grew enrollment from hundreds to almost 15,000 students.0033b00002XCPasAAH
Tracey Pickens
Partner Relations Manager
The General
Speaker: What We Learned About Our Customers During the Pandemic
Tracey Pickens is the Partner Relations Manager for The General®. Tracey’s main focus is brand protection and the relationships with vendors both buying and selling. Tracey has a total of 33 years of experience in the insurance industry with the most recent 13 in the non-standard market. Most of the experience has been in the standard/preferred market including home, auto, life, commercial and securities. Tracey earned her undergraduate degree in Insurance at Middle Tennessee State University.003C0000021MPuYIAW
Jaimie Pickles
CEO & Co-founder
First Interpreter
Jaimie Pickles is CEO and Co-founder of First Interpreter, Inc. He is an entrepreneur in the insurance sector and has pioneered and led multiple start-ups including InsWeb - the first online insurance marketplace, We Speak Insurance - the first insurance call generation company, and now First Interpreter - the first company that enables carriers and agents to know their competitive position in real-time when considering a lead, click or call. He is currently on the Board of Directors of the Society of Insurance Research (SIR) and is the organization’s VP of Marketing. Jaimie holds the CPCU and ARM insurance designations, has a BS from the University of Tennessee and an MBA from the University of Chicago.
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Adam Pierno
AVP, Marketing Strategy
Arizona State University
Speaker: Growth via Digital Lead Generation: How Your Brand Can Help Drive Conversions
Teacher. Mentor. Strategist. Innovator. Author. All could identify Adam Pierno. The highly caffeinated Pierno has leveraged his knowledge of consumer behavior to produce informed and effective campaigns for national brands like Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book Under Think It delves into the foundational aspects of marketing strategy. His follow up, Specific, follows the outline of this talk. In addition, Adam has joined and hosted strategy training sessions across the US.0033b00002S4z0IAAR
David Quiec
Partner
Enginefish
David Quiec is a partner at Enginefish, a lead generation agency supporting clients in various verticals such as insurance, loans and home services. He has over 10 years in online customer acquisition for large companies and Silicon Valley start-ups. Previously he was VP Marketing & Publishing at Kabam (sold for $900M), and Head of Online Marketing for Intuit Small Business. In those roles, he ran a team of paid and organic channel managers, funnel optimizers, data analysts and a creative team. Together they managed a $40M/year marketing budget to deliver on pure performance. In his spare time, David plays underwater hockey (having played for the US national team) and learns languages (he speaks six).
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Kyle Ralph
Marketing Director
National General Holdings Corp
Kyle Ralph manages call and lead purchasing for National General, an Allstate company. National General is a specialty personal lines insurance holding company and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, lender-placed, supplemental health and other niche insurance products. Kyle has been both a buyer and seller within the Lead Generation space over the past 14+ years with a focus on personal insurance.
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Brad Reifschneider
Assistant Director of Digital Marketing
Grand Canyon University
Speaker: Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student
Brad Reifschneider holds more than 16 years performance marketing expertise. Having spent the last 10 years in the higher education industry, he is the Executive Director of Digital Marketing overseeing organic and paid lead generation, SMS and email marketing as well as social media with Grand Canyon Education. Prior to his current role, he managed paid lead generation for 8 years as the Assistant Director of Paid Lead Generation at Grand Canyon University and previously served as the Senior Digital Marketing Manager at Carrington College.Before joining the world of post-secondary education, he worked in the hospitality industry as a Marketing Manager at Best Western International.
Brad received his Bachelor of Business Administration from Cleveland State University in 2001 and his Master of Business Administration degree from Arizona State University in 2007.
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Kelly Scharr
Manager of Strategic Partnerships
Home Advisor, powered by Angi
Kelly Scharr is the Manager of Strategic Partnerships at Angi, the “home for everything home”, connecting homeowners with service professionals for over 20 years. Kelly is currently responsible for growing and maintaining the largest volume and revenue lead generation partnerships at Angi. She maintains partner lead quality, optimizes accounts, manages complex new product builds, all while training her new puppy, Maverick. Kelly has several years of experience in home services lead generation and is passionate about compliance and transparency in the industry.
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Rob Seaver
Executive Director
LeadsCouncil
Rob Seaver, Executive Director of LeadsCouncil, has been involved in the digital world for as long as there's been one. A nationally recognized speaker and consultant, he has been on stage for companies such as HP, Konica-Minolta, and Gannett. His passion for Performance Marketing, make him one of the most sought out consulting experts for national brands today.
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Dan Stevens
SVP, Customer Acquisition
NBKC Bank
Speaker: Transforming Your Sales Conversion Efforts with AI and Machine Learning
Dan Stevens has been a consumer direct mortgage professional since 2003. He has served in various leadership roles at NBKC Bank since 2008, which has a growing mortgage lending division serving all 50 states. Currently, he oversees strategic partnerships and lead acquisition for over 100 loan officers.Dan’s innovative and forward-thinking approach to business growth has helped to fuel his and NBKC Bank’s success. He is a strong advocate for embracing new technology and better leveraging data to further sales and marketing results. He has been a featured speaker at LeadsCon and Digital Mortgage.
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Eric J. Troutman
Partner
Squire Patton Boggs
Eric Troutman, renowned Czar of the TCPA, is nationally recognized for class action defense in TCPA litigation and compliance. While many lawyers tout TCPA expertise, Eric built one of the country’s first TCPA-only defense teams, began serving as national TCPA counsel a decade ago, and has acted as lead defense counsel in over 100 TCPA class actions. Eric, and his team, also provide all the TCPA breaking news through his blog, TCPAWorld.com.
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Stephen Turner
Partner
Lewis Brisbois Bisgaard & Smith
Speaker: Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
Stephen Turner is a partner in the Los Angeles office of Lewis Brisbois and chair of the Consumer Financial Services Practice. He has extensive experience representing financial institutions and professionals including collection agencies, credit grantors, and debt collection law firms in actions involving claims of unlawful collection practices, intentional misconduct, violations of the Telephone Consumer Protection Act (TCPA), California Consumer Privacy Act (CCPA), the Fair Debt Collection Practices Act (FDCPA), the Fair Credit Reporting Act (FCRA), the Rosenthal Act and unfair competition statutes. He has defended numerous class actions.0033b00002eEZhYAAW
Frans Van Hulle
CEO
PX, Inc.
Frans Van Hulle, CEO of PX, is a “serial entrepreneur” with more than 10 years of experience in the online marketing industry. In 2010, Frans co-founded PX together with Bas Offers based on the idea of developing a proprietary lead exchange platform using cutting-edge technology to revolutionize the lead generation industry. Frans is also CEO of pet insurance carrier PetPremium.
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