March 4-6, 2019 | The Mirage, Las Vegas

Content Marketing Workshop – Arnie Kuenn

Content Marketing Workshop: The Proven 8 Step Formula

WHEN
Tuesday March 15th, 8:00am – 12:00pm

COST
$195 through February 6th and $295 thereafter through the show *(Please note that this is an add-on price for the Pre-Conference Workshop only.  Attendees must be registered for the LeadsCon Conference.) *A light breakfast will also be provided.

AGENDA
Content marketing is no longer a trend, or newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with experts from content marketing agency, Vertical Measures, as they share the latest best practices, including an 8-ste
p formula for creating content marketing that drives serious traffic, leads, and sales. Whether you’re in B2B or B2C, enterprise or SMB, these principles work for companies across multiple industries.

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OVERVIEW
This 8 Step Process is a continuous, dynamic process that never ends, and knowing the ins and outs of this process is vital. In this morning long session, you will walk away with knowledge on how each step fits into the larger picture:

  1. Strategy Development | How to create a plan that guides all your content efforts
  2. Ideation | Ways to play "content Moneyball" and come up with hundreds of topic ideas painlessly
  3. Content Creation | What types of content are out there and how each can be created
  4. Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  5. Promotion | Get social and understand what platforms work best for you and if paid ads can help
  6. Distribution | How you can get more eyes on your content through targeted, off-site channels
  7. Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  8. Measurement | Learn what core KPIs to look at to understand failures and successes

WHY YOU SHOULD ATTEND
In this half day workshop, you’ll get real world advice from trainers who have been in the trenches and have seen what it takes to make content marketing truly work. Plus, you’ll be equipped with even more insights and tools, including:

  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple "hacks" that actually work
  • Inspirational advice to align your team and create a content marketing culture

At the end of this workshop, you will receive a workbook, certificate of completion, and you’ll also get access to Vertical Measures' latest book that goes into each of the 8 Steps in further detail, Content Marketing Works: 8 Steps to Transform your Business.

WHAT YOU'll RECEIVE
At the end of this workshop, you will receive a workbook, certificate of completion, and you’ll also get access to Vertical Measures' latest book that goes into each of the 8 Steps in further detail, Content Marketing Works: 8 Steps to Transform your Business.

Content Marketing Workshop

ABOUT ARNIE KUENN

Content Marketing Workshop

Arnie Kuenn is the CEO of Vertical Measures , a search, social & content marketing company helping their clients get more traffic, more leads, and more business.  Arnie is a frequent speaker and author of the award winning content marketing book Accelerate! available on Amazon. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.

Arnie has presented on SEO, social media and content marketing more than 100 times at conferences such as SMX, PubCon, American Marketing Association, Content Marketing World, Inbound, Internet Summit, Conversion Conference, Arizona State University, Thunderbird University and many more.

 

 

 

TESTIMONIALS
“Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.”

“The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.”

“Great presentation. I am now using the research tools, putting content ideas in a spreadsheet, and creating an editorial calendar. This workbook is my new ‘go to’ for my content strategy. Also, thanks for the e-book, this class was worth the price of admission, alone.”

“The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, President of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.”